Flowing Flowers Gather In Colorful Yuexiu To Lead Fashion.

2008 China Liuhua international clothing festival and Yuexiu colorful fashion week

Organized by the Guangzhou Yuexiu District people's government, the Guangdong clothing and apparel industry association and the Guangzhou garment industry association, the co operation Committee of Liuhua mineral garment professional market Park Coordinating Development Committee, the China Garment Association and the Guangzhou economic and Trade Commission as the supporting unit, the 2008 China Liuhua international garment Festival and Yuexiu colorful fashion week will be held in Guangzhou in from October 11th to 14th this year.

First, organize fashion festivals to plan new developments.

With the promotion of the garden construction of Liuhua mineral clothing market, in order to plan for new development, expand market effect and enhance status, Yuexiu District decided to start with the development of regional brand of Liuhua garment and lead the development of the market. In October this year, the theme is "2008 China International Flower Festival and Yuexiu colorful fashion week".

The activities will take the trend of colorful flowers and fashion Yuexiu as the connotations. The aim is to "guide the fashion trend, display the style of flowing flowers and create fashionable Yuexiu". The goal is to make full use of the advantages of "Liuhua clothing" accumulated for many years, such as the popularity and scale effect of the market, to strengthen the functions of exhibitions and festivals, to cultivate and support the independent clothing brands, to gather high-quality resources, to turn the "flowing flower clothing" into a regional clothing brand (collective trademark), and to provide a good platform for communication and cooperation for the clothing circles at home and abroad, to consolidate and expand the influence and radiation of the business circle, and to promote the garment industry in this region to a new level.

The main activities of this Liuhua costume festival are concentrated on October 11-14, including a series of wonderful activities.

Mainly include: the awarding ceremony of "China's famous clothing trade city", the selection of clothing brand and market, the release of the white paper on the development of the clothing market, the summit forum of China's clothing trade innovation and development, the 30th Anniversary Photo Exhibition of China's garment industry reform and opening up and opening up in Guangzhou, the 2008 clothing buying contest, the fashion port information service and e-commerce platform start, the first publication of the T magazine, and the thematic business activities covering the whole region's clothing wholesale procurement and clothing retail promotion.

Two, develop modern service industry and build a trend base.

Since the beginning of this year, the Guangdong economy has entered a new stage of development.

As the core city of Guangdong's central city, Yuexiu District takes the lead in entering a new era of development dominated by modern service industry.

At present, Yuexiu District's regional competitiveness relies more on the input of knowledge capital, relying on the promotion of entrepreneurship, and relying on the support of creativity and innovation to promote the optimization and upgrading of the industry.

This points out the direction for Yuexiu District to develop and enhance the professional market, that is, to promote the development of the market to high-end service industry with the advantage of "Millennium commercial city".

The costumes Festival is another major move to promote the construction of the market oriented Park since the pilot of the professional market in 2007, the first batch of 7 pilot projects in the city.

Its significance is not only limited to holding a regional event celebration, but by integrating various resource elements through exploring the form of organizational innovation and service innovation, increasing the intensity of R & D, design, creativity, display, marketing and publicity, with a view to occupy the high-end nodes of the apparel production chain and value chain, and achieve the promotion of low-end and high-end industry chain, so as to realize the upgrading of the whole industrial chain. Through the optimization of planning, guidance and coordination services, we will promote the development of the whole park as a whole, improve the quality and comprehensive competitiveness of the garment industry in an all-round way, and create the fashion base and production service base of the domestic garment design and distribution.

Liuhua mineral spring area is a famous service distributing center in China. It has gathered resources of high-end clothing design enterprises and professional talents, marketing and brand in Southern China.

With the pformation and implementation of market oriented parks, modern technologies such as chain operation, e-commerce, process standard certification, and modern management have been widely applied.

Visible through the effective guidance of the government, the market has been showing the trend from simple traditional service industry to modern service industry.

This provides the premise for making fashion service and tidal base in Liuhua mineral area.

In order to promote the informatization construction of the garment market in Liuhua mineral garment market, the cooperation between Liuzhou and Hongkong has been achieved through the arrangement of Liuhua dress Festival. Through the Hongkong international platform, the world's latest trend and fashion resources have been introduced into the Liuhua mineral area, and the domestic high-end resources have been condensed. The advantages of Liuhua dress design have been further developed. The image of "Liuhua" and even Yuexiu District's design benchmarks in the domestic trend will gradually be established. At the same time, the agglomeration and the regulatory effect of the clothing trade in Liuhua mineral area will be better radiated overseas to enhance the international influence of the region.

Three, "Liuhua clothing" brand leading, shaping the image of famous clothing City

Liuhua district is the pportation hub of Guangzhou. Since its establishment in 1957, the China Export Commodities Fair moved to Liuhua District in 1974, and promoted Liuhua district's establishment as an important convention and Exhibition Center in Guangzhou.

Every spring and autumn, the two Canton Fair has a special textile and clothing hall. The most fashionable clothing brand enterprises and the latest fashion design trend gathered by the exhibition have a far-reaching impact on the development of the garment industry in the professional market Park of the mineral flower and spring clothing. The clothing brand, clothing exhibition, costume design and clothing trade have flourished.

The construction of Liuhua mineral clothing specialized market focuses on the pformation of traditional business to modern service industry through brand.

Yuexiu District will mainly focus on the following four levels of brand building, and strive to create the image of a famous clothing city.

One is the regional brand, the two is the brand of the park, the three is the enterprise brand, and the four is the brand of goods and services.

With the clothing festival as the platform, Yuexiu District will implement the following brand guidance work.

(1) won the title of "China's famous clothing and Trade City"

In order to further enhance the popularity and influence of Liuhua garments at home and abroad, Yuexiu District has applied actively to apply for "Chinese clothing" to the China Textile Industry Association in addition to applying for the registration of "Liuhua clothing" as a collective trademark to SAIC.