Key Points Of Good Brand Agents

As we all know, when the difference between the products produced by the factory is more and more small, customers will make purchase decisions through the cognition of the brand.

In other words, the choice of customer consumption depends on the impression or influence of the brand in his mind.

The impression is that consumers' sensory responses to brands are influenced by brand's affinity to consumers' values, tastes, tastes, tastes and so on.

All this comes from the market appeal of the brand in the region, that is, the operation of the brand in its jurisdiction.

Some agents do not understand this. They think brands are others. Why do I work hard for others to dress, and even more, they play a "brand killer".

As an agent with deep foresight and pursuit of excellence, you should be aware of the importance of regional operation. As an agent, the brand is your rocking Qian Shu. In addition to getting the planting secrets from the brand owners, you must also bear the careful cultivation of the brand in the region so that the brand can really bring you money.

So, how to do well the brand regional agent?

The franchise mode of clothing brand is the most successful mode. The most important thing for agents to do is to understand the rules of franchising.

The core of franchise is unification, which is a copy process of "successful mode".

The agent is not only a commodity, but the whole "mode", including brand name, trademark, shop name, uniform decoration, decoration, display, product and service quality standard, business policy and so on.

This model is verified by headquarters after a long period of practice. It is a scientific and market oriented success mode.

If the agent can not understand and execute, the market advantage of "mode" can not be reflected. Then, a good brand will not become your "rocking Qian Shu", let alone multi brand agent.

Therefore, after selecting the agent's brand, agents must thoroughly and conscientiously understand the business models, business philosophy, brand culture, brand characteristics and market positioning of the headquarters, strictly carry out and disseminate the market in accordance with the principle of "unification", and ensure that the market of the jurisdiction is consistent with the requirements of the headquarters, so that you can make full use of the favorable resources of the brand and make the brand truly become your Qian Shu.

Of course, understanding franchising is only a preliminary idea, and more importantly, execution.

Whether it is the unification of "store side" or "nanny" terminal maintenance, you must have a healthy and effective organization and team to carry out it.

This requires the agent to "company operation", the establishment of a sound operating system, a comprehensive quality and professional marketing team, in order to truly undertake the construction and maintenance of the terminal network, ensure the healthy development of the terminal network health, and play the greatest brand marketing effectiveness.

The so-called maintenance service is to require the provincial agents to actively assist and urge the terminal to fully implement the marketing mode of franchised brand monopoly, strictly abide by the "unification" principle of concession, keep the communication and communication with the terminals, help to solve the practical difficulties of the terminal in time, accurately grasp the characteristics of the mixed market state of the perceptual and rational, and guide the terminal to make full use of the resources and advantages of the brand monopoly, and strive for the largest market share.

Only in this way can the terminal realize the charm of the brand monopoly profit mode, consciously maintain the terminal franchising route, and faithfully unite with your brand.

In addition, you should master the following basic qualities.

1. scientific and rational planning and market development

Some agents pursue the number of franchisees unilaterally, blindly expand, blindly pursue the level of growth in performance (that is, the growth of the total performance of the province) without considering the vertical growth of single store performance.

As a result, the sales terminals were disorganized and mixed.

Over the past few years, efforts have taken a lot, and three or two have been shrinking.

This is called quick success and instant benefit, killing the goose that lays the golden eggs, leaving no trail behind.

This kind of person lacks the global vision and long-term vision of the market, and does not have a systematic marketing strategy.

After choosing the brand to join, the agent should first understand the business model, business philosophy, brand culture, brand characteristics and brand positioning of the market. Then, according to the exact information, strategic planning for the market will be conducted.

Just as the general of the battlefield is planning to seize the territory, we must formulate a strategy for overall and long-term development.

With a good construction strategy, merchants will be able to get married in an orderly way.

Merchants must join in quality control, choose franchisees strictly, do not rush for quick gains and instant benefits, and breed trouble for themselves.

After completing the investment, we must track and maintain in time, supervise and urge the terminal to strictly implement the mode of franchising.

Some agents only plan for the first time and think that when the terminal is opened, everything will be all right, and then they will be able to catch the profits. So they will not ignore it and let the franchisees play it by themselves. As a result, we can see the hard laid network, selling the dog meat and selling the red flag to the eight nation allied forces.

Some agents, in order to unilaterally pursue the sales volume in front of them, turn a blind eye to each other.

Let alone image unification, even brand monopolization can not be guaranteed.

In this way, there is no essential difference between selling goods and wholesaling, and the brand appeal that the headquarters has worked hard to shape is gradually reduced in the local market, and the market advantage of franchised brand monopoly is gone.

Not only seriously affects the brand image in the local market, but also to create a huge obstacle to the subsequent development of the market.

So developing the market is like digging our own grave.

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