Shengze Textile Merchants Are So Partial To Textile Exhibition.

Cao Zhizhuang, general manager of Wujiang Ecological Textiles Co., Ltd., after attending the Canton Fair, returned to Shengze in a tired way.

Since the establishment of the company in 2002, Cao Zhizhuang has continuously participated in the more than 10 Canton Fair.

In recent years, more and more Shengze businessmen have gone out frequently, expanding business contacts, broadening their horizons, inspiring ideas and finding business opportunities at various textile exhibitions to defuse market risks.

"Lasting type": doing enough homework to attend exhibitions for a long time

Cao Zhizhuang said that his company mainly produces and manages textile fabrics.

In 2002, the company introduced huge quantities of water jet and air-jet looms, and the fabric products produced by these equipments were well received by people in Europe and America.

However, suffering from no information, ecological textiles are hindered from opening up the international market.

A business partner recommended to him the Canton Fair in a timely manner. Since then, he has attended the exhibition every year.

With the information obtained from the Canton Fair and the customers we met, eco textile products quickly entered the international market, and the added value of products increased by more than 80%.

After the abolition of textile quotas, eco textile is committed to developing the European and American markets, expanding its export business and establishing cooperative relations with many garment enterprises abroad. Now the company sells more than 80% of its export products.

Over the years, Cao Chi Chai, each of the Canton Fair, has gone to the scene, not to set up exhibitions, but to understand the market situation.

His experience is that he must first do his homework, and constantly update his products and technology, and he should insist on exhibitors for a long time, so that he can really gain from the exhibition.

"Learn from the classics": do not sell goods, but also participate in the exhibition.

From October 29th to November 1st last year, the thirteenth China international textile fabric and accessories (Qiu Dong) exposition, known as "Asia's first textile exhibition", opened in Shanghai.

Many Shengze textile business owners arrived in Shanghai on the first day, and many bosses did not have their own booths.

Li Shaoshan, general manager of Wujiang Yi family textile Co., Ltd. is one of them. He takes a "special" task to participate in the exhibition -- "reconnaissance" the latest textile fashion trend.

On the day of the exhibition, he did not wander around like other businessmen. Instead, he walked into the international exhibition area as soon as he entered the exhibition hall, and stopped in front of the exhibitors' booth in Belgium, India, Pakistan, Japan, Spain and many other countries.

"Our company mainly produces home textile products, and accessories such as dyestuffs and yarns of the Expo are raw materials for home textiles, and we can see the fashion trend of the home textile industry next year."

Li Shaoshan said, "I want to capture the fashion trend of fabrics from the exhibition's popular information on fabrics and raw materials."

"In recent years, I have been to many exhibitions. In the past, enterprises often hesitated for the cost of exhibitors.

Now even if there are no booths, the colleagues will compete to pay for the exhibition.

Li Shaoshan said with deep feeling, "this change in the middle is intriguing."

"Deep digging": elongating Exhibition "continuation effect"

Nowadays, there are many enterprises participating in various textile exhibitions at home and abroad. How can we stand out from the exhibition and maximize the exhibition effect?

Ren Wanzhou, general manager of Wujiang Xian Da textile limited company, said that we should make full use of the latest and most personalized products to lengthen the "continuity effect" of the exhibition.

He believes that the evaluation of the effect of exhibitors can not stay at the number of customers and orders of the exhibition, and the key is to produce products that satisfy the customers so as to lengthen the exhibition effect.

It is in line with this idea that Ren Wan Zhou advertised products at various exhibitions in China, and he was trying to make a difference in dealing with customers, and found the right customers to take orders.

At the just concluded 103rd Canton Fair, Ren Wan took the latest and best textile products exhibition, attracting many attention from clothing companies and traders from Beijing, Shanghai and Shaanxi.

Ren Wanzhou deeply understands that the key products must be excellent and the following services should be kept up so that the list can be bigger and business can be done for a long time.