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Fashion Craze And Clothing Talent Shortage

2008/8/8 16:11:00 69

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NEXT from England opened its first store in China on the two floor of Zhengda Plaza in Shanghai, and became a competitor with H&M, C&A and ZARA, which were first settled on the first floor of Zhengda Plaza.

Nowadays, in large department stores, we can not only enjoy the McDonald 's (McDonald's) fast food, but also catch up with McFashion (wheat fashion), and the foreign capital clothing retail giant finally reaches us at zero distance.

The surging attitude of the garment industry has also brought about the upsurge of talent demand.

According to the latest statistics of the no worries index, the demand for clothing talents in this month is 36092 effective jobs, which is nearly 30% higher than that in January this year.

Shanghai, Guangzhou, Shenzhen and Zhejiang have the largest demand for talents in the clothing industry, with Shanghai and Guangzhou occupying 24% and 21% respectively, and Shenzhen has reached 13% of the four places.

In terms of recruitment, private enterprises and wholly foreign-owned enterprises are 33% and 25% of the total demand respectively.

Foreign-funded enterprises actively enter domestic enterprises to respond positively

In June of last year, ZARA entered Shanghai and did not let the fashionable men and women of the city get fresh. In April this year, H&M opened up. After only a week later, C&A quickly followed up. In the middle of 7 months, NEXT unveiled the veil, which made the situation of the foreign clothing retail giants fighting fiercer and fiercer.

Even fashionable men and women living in the city of Shanghai, known for their fast pace, are also somewhat unable to digest the trend of fashion.

Domestic garment enterprises can not slow down, fierce competition is imminent.

In the face of more and more foreign clothing retail giants stationed, some domestic garment enterprises have already begun to prepare for a positive attitude to deal with.

Miss Xia, the head of human resources of the famous French leisure fashion brand Chevignon, believes that some enterprises in China have not formed a brand culture for this situation, and they are likely to follow the business model of these clothing retail giants and try to get closer to them.

But the difficulties that these enterprises need to face are: enough new goods, fast enough supply chain feedback speed, enough quick return of funds.

According to relevant information, Zara realized 12-15 days of reactive production and distribution, launched 12000 new models every year, and the inventory turnover rate is about 11 times a year. For Chinese clothing enterprises, this is an unthinkable figure, let alone H&M's head calling. The stars of fashion group Nair Chanel designer Carle Lagerfeld Karl, Star designer styla Mccartney (Stella McCartney), global fashion godmother Madonna (Madonna), Australia Day Kylie MENOIR (Kylie Minogue) and other stars are shining in the brand, making people crazier in global fashion.

It is worth noting that some domestic brands have been changing to a similar mode, such as Baleno (Banelo) and Giordano (Giordano). These shops were miniaturized before, and are now developing in a large scale.

But their practices will be somewhat different from those of the fashionable and fast foreign retail brands.

They strive to expand their related brands, enrich their products, extend from casual wear and OL dress to children's clothing, add subsidiary brands to relevant brands, and enrich themselves with diversified brands.

Because after all, a single brand and goods can not change faster than big brands.

Miss Xia said optimistically that there are already large scale brands that will stick to their brand culture and carry forward their competitiveness in the domestic market.

Chen, general manager of Satchi clothing group, also said that for domestic clothing enterprises, they will pay more attention to the development of brand characteristics and brand personalization. Therefore, designers are becoming more and more important for domestic enterprises who want to create brand and highlight design.

"For a clothing enterprise, design, production and sales are the lifeblood of an enterprise and the foundation for the survival of an enterprise."

Hot and scarce talents in clothing industry

Jason, human resources director of Shanghai Development Co., Ltd., said that with the rapid development of China's economy and the improvement of consumption level, people's pursuit of life style has been promoted.

With the development and expansion of the apparel industry in the domestic market, business competition has brought new changes to the competition in the talent market of the garment industry. The demand for talents in various enterprises has further intensified and broadened, and the demand for talent in the garment industry has been widened.

But the garment industry and other industries rich recruitment channels compared to it is not very mature.

Because the clothing industry in China is dominated by family businesses and private enterprises. The existing production management and technical personnel are not highly educated. Most of them are experienced talents. The flow of talents in the industry is more spread through word of mouth, so it is very difficult for enterprises to find people.

Miss Xia, director of human resources at Chevignon, further indicated that with the pformation of some international brands from the form of agency to the operation and development of brands by their own companies, the demand for talents has also changed.

The importance of the less important HR sector in the garment industry has been strengthened.

HR pays more attention to experience and qualifications in selecting people.

In the past, when HR was recruiting people, it was mainly concerned about whether the person had experience in related fields. Now, we should pay attention to whether this person has been waiting for a big brand, and whether there are more than a few years of well-known brand qualifications, whether he has come to contact with more front-end and more fashionable brands, and whether there are overseas or Hongkong job training experience.

Ms. C, a senior consultant at the Ministry of consulting, said: "the qualifications of the practitioners in the clothing industry are not high, and the management concept is not strong enough to cope with the rapid development of the garment industry in the future."

8-10 years ago, the leaders of clothing talents gathered in the Pearl River Delta. Now they are heading for the talent highland in Shanghai.

To sum up, under the current development trend of the garment industry, there are mainly the following types of talents: production management personnel, senior business / Merchandiser, marketing talents, retail management personnel, visual display talents, and design.