How Do Dealers Do Group Buying?

When holidays are drawing near, businesses are racking their brains for the development of group buying activities. How to do group buying is a headache for dealers.

Group buying activities occupy a large proportion in the sales volume of liquor dealers, and it is also one of the most important magic weapons to overfulfill the task at the end of the year. Group buying allows you to open a product or sell a product.

Group buying, doing well is a new way, business performance is outstanding, dealers, companies, employees and group buying units benefit from each other, everyone is happy; doing bad is a problem, and ultimately can not get away, even dismal ending!

Group buying, in the final analysis, is just a special way of dealing with business at a special time (or in a special environment).

Group buying opportunities can be created and can be found, but mainly in the reality of the existence of a one-time purchase of large demand.

In recent years, although the scope of group buying has expanded, group buying activities may be more.

Because of the particularity of group buying and not much experience in professional group buying operation, let us first understand some key problems of group buying, so as to better handle group buying business in reality.

Several steps in group buying:

First, image display.

For a group buying liquor, the display terminal is not very important. Although it does not produce practical sales, its image is very helpful to the promotion of group buying and sales terminals, and also directly affects sales.

1. people flow high; 2. display terminal taste is high; 3. display terminal image should be positive and healthy.

The market in Zhengzhou is relatively special. It is suggested that it be carried out directly in high-end shopping malls and supermarkets: big business, Beijing Hualian, Yi Chu lotus, right road mall, mdelon, and Century Lianhua.

Finally, the A red wine brand was selected as lotus, Zheng Dao, and mdlong. The reason is that the three shopping malls originally had this price of red wine sales, although they were all foreign wine, but there are some loyal consumer groups, which are easy to produce advertising effect in this area. After that, many consumers of this kind were concerned and achieved good results.

Two, terminal subdivision

Sales terminals are the direct source of sales volume, so good sales volume comes from the establishment and development of good sales terminals.

There are two principles for selecting a good sales terminal: 1. there is a practical consumption ability; 2., the entry fee can not be too high. Because the consumption capacity of A red wine is limited, it is impossible to have a better foundation and output as liquor and foreign wine, so the entry fee is particularly important.

The choice of terminal should be noted:

1) display is the key.

The first step of the terminal construction is the terminal display. A good display position will be of great help to the sale of red wine. Red wine, as a semi fast consumer product, has a high demand for the development of the terminal. It can also be said that the good or bad display will directly affect the sale of red wine.

2) tally is the foundation.

Should always pay attention to check the situation of red wine, and pay attention to keep the terminal products neat and orderly. For the products that need system display, we should leave some gaps, so that consumers can pick up and give people the feeling of better sales, so as to stimulate the consumption effect of "bee colony". In big stores, shopping malls and hotels, we should strive to ensure that the location of the Spring Festival is renewed and vivid and systematized, so as to avoid being old and dull and refreshing.

Increase and stimulate consumption; holiday and make full use of POP and terminal activities to activate the brand performance, create a good atmosphere for sales; strengthen tally workers or those who have responsibility for the tally, carry out training in tally knowledge, let them know the importance of tally, and increase the responsibility to do well in the relationship between the store and the hotel, carry out competitive investigation and consumption dynamic investigation, timely replenishment information feedback and replenishment; and so on, formulate the tally personnel or the salesperson who has the responsibility for tally, quantify the terminal stores, hotel visits and tally indicators, and assess them with the relevant incentive and restriction mechanisms.

3) relationship marketing

We should strengthen training and communication, strive to create a corporate culture of full marketing, promote the continuity and enhancement of word of mouth communication, strengthen the ability to identify and grasp consumer psychology, improve brand naming purchase rate, and formulate reasonable incentive mechanism for business promotion staff.

For business people and service ladies who have the right to recommend products and have more business initiative, they should not only strive for proper training for them, but also motivate and close them with royalties, fellowship discussions and other ways, so as to increase the reference rate and referral rate of their products.

4) improve the performance of the system.

System management is the basic work of controlling terminal, mainly including the establishment of terminal client database, terminal client relationship processing, terminal maintenance and terminal phase evaluation.

To control the terminal customers and assist them in the sales work, and to develop reasonable channel profits to ensure long-term and stable cooperation.

Three, brand marketing and data marketing.

Brand image is the last thing for many wine dealers to do. Many times they think that doing these things is burning money, and there is no real meaning.

In fact, the combination of brand image and data marketing will produce unexpected results.

1. sponsoring the reception and gatherings of some entrepreneurs' associations to make positive and positive corporate image.

2. in some liquor franchised stores and winery cabinets, strive to get the fastest recognition in the industry and do some positive publicity work for group buying.

3. sponsor some related exhibitions.

Brand marketing and data marketing should pay attention to: 1. as much as possible in kind sponsorship!

2. try to increase the chance to taste!

3. set purchase points.

4. collect specific potential customer information.

Through the above detailed work, collect the information of high-end crowd, and do database marketing, and lay a good foundation for the next group buying.

Four, group buying paction

Doing a good job in group buying is the fastest and easiest place to generate sales volume before the Spring Festival.

The key to group buying is: 1. group buying team to be professional; 2., specific target customers; 3. good sales policy. Because script src=>