Clothing Dealers: Don'T Give Up Network Marketing.

In July 5, 2008, Ma Yun, chairman of the board of Alibaba group, announced that the Alibaba group would add an additional 2 billion yuan investment to Taobao in the next five years, thereby allowing Taobao to go to the world and become the world hegemony of C2C.

When the news came out, many Taobao shopkeepers were overjoyed.

Another survey report also greatly stimulated the enthusiasm of clothing distributors to touch the net.

According to the China Internet shopping survey report published in the first half of 2008 by China Internet Network Information Center, CNNIC, in the 19 cities surveyed, the amount of online shopping reached 16 billion 200 million yuan in the first half year.

In addition, what we should pay attention to is that the largest number of shopping users is clothing home accessories, nearly half (48.9%) of online shopping users have bought apparel products online.

Today, the Internet has gradually become an important channel for consumers to buy clothing and apparel.

Based on the above information, there is a possibility of expanding the net sales channel, which is also evident from the current development trend.

Space for clothing shopping websites

Compared with the developed countries, the development of Internet in China is not long. But as the most Internet users in the world, the development of China's Internet is rapidly expanding at a geometric level. The number and quality of Internet users are also advancing rapidly. The purchasing power of people is also developing with the improvement of economy.

Although there are objective factors such as consumer behavior patterns and consumption characteristics that consumers have formed under traditional conditions, it is undeniable that the industry has not used a more positive attitude to guide this new channel to rise more quickly, and it is also one of the reasons for the slow development of online shopping in the apparel industry.

Compared with traditional shopping channels, online sales of clothing and clothing may have their inherent deficiencies.

For example, when people buy clothes, they usually have to look at their styles, texture and fabrics. Besides online shopping, they can not choose other styles, but they can not intuitively understand other details of clothes. They can not even try them on. They seem to be a little bit troublesome, and in addition, the payment of goods and so on. These seem to constrain the development of clothing network sales, whether retail or wholesale, mostly because of similar reasons.

The problems are similar to B2C or C2C or to B2B.

However, the unique advantages of the network, such as the lower cost of initial investment, the need for larger stores and the smaller operating cost, still determine the future development space.

Successful net sales case will boost market

In solving the problem of online clothing sales, many companies have been very successful, and the methods they use are also worth learning from.

As far as the domestic environment is concerned, clothing enterprises will have better results if they operate on the offline line.

Internet marketing can link the physical marketing network through information technology. Combined with the advantages of information network and traditional sales, through the combination of Internet and Internet, the combination of virtual and reality provides online information retrieval, browsing, e-commerce, physical display, logistics and distribution.

The application of this model to reality can provide more convenient services for producers and sellers.

Producers can display their products online, publish information and invest extensively through the information network. They can set up service stations in various regions by using the marketing network of intermediaries, display sample objects, promote business, accept sample orders, and improve their visibility and expand their own sales channels.

Taking H & M as an example, H & M launched the online fitting room service early, and went to the website to choose the fitting room without considering the small details of buttons, zippers, and specific dimensions. Consumers can choose a standard model, which can create a model similar to your own body shape, skin color, hairstyle, body characteristics, height, weight and specific details, such as the color, nose and lips of the eye.

Once you have registered, you will enter the "my model". Once registered, you can design all your clothing including swimwear, clothing and accessories for sale in the H & M clothing. When consumers complete a satisfactory combination and store into your wardrobe, you can print out the combination in the wardrobe and take it to the mall to buy it.

Of course, the H & M mode also has its limitations, but the convenience of the network is beyond doubt. At the same time, the business mode of the network is also changeable. We can derive a variety of marketing modes from it, which is the new feature given by the innate superiority of the network.

But there is another news recently, which has aroused great controversy among many Internet dealers.

In July 2nd, the Beijing industrial and commercial bureau announced on its official website the opinions on implementing the Beijing municipal information technology promotion Ordinance and strengthening the supervision and administration of e-commerce. The regulations stipulate that from August 1st onwards, the main bodies engaged in the operation of e-commerce business by the Internet shall be registered in accordance with the law and be allowed to operate after obtaining the business license.

Will administrative supervision stop some businesses?

It is understood that since the publication of the "opinions", there have been a number of e-commerce websites have completed the authentication of hundreds of thousands of users on its platform.

But for the many C2C businesses based on Taobao, the introduction of this policy seems to be a double-edged sword for them.

Taobao, eBay and pat, the three largest C2C platforms in China, seem to have shown signs of confusion in this policy.

First of all, merchants do not have a basic understanding of policy participation, jurisdiction and administrative areas. In addition, a large part of C2C's merchants are non-profit. Whether or not it is necessary to implement this policy seems to be open to question.

No rules, no Cheng Fangyuan, there is no doubt that the introduction of the new supervision and management policy will further regulate the network sales, but the role of the new policy "double-edged sword" can not be ignored.

According to the US eMarketer report released by the US, the online sales volume of American Apparel products has increased rapidly and will continue to grow due to the increasing use of broadband Internet, the increased reliance on online shopping, more female consumers' use of the Internet and the gradual improvement of virtual shopping environment.

At present, clothing is the largest and fastest growing Internet sales in the United States.