Deteriorating International Sales Environment, China'S Clothing Exports Are Worrying.

At the international fashion exhibition held in Dusseldorf, Germany, the industry experts have issued a warning: influenced by the external economic environment, the sales of clothing in Europe and the whole world tend to deteriorate, and the negative impact on China's garment export enterprises gradually increases.

German Textile Industry Federation data show that: the slowdown in economic growth and the impact of high prices, German clothing sales in March and April this year, near zero growth.

In the face of sluggish sales, many retailers began selling discounts in May, with larger discounts and earlier than before.

Industry experts point out that, in the light of the current situation, clothing manufacturers have been complaining about the stringent price policy of retail enterprises, and retailers will have to lower the price of clothing purchases even if they have to sell at a discount, and the price of fabrics will also be affected.

At present, global apparel retailers and manufacturers are in the process of next year's spring and summer clothing ordering negotiations.

Experts warn that in difficult times, clothing sellers will be more cautious about ordering: compared with the previous steady supply, they may now pay more attention to flexibility and flexibility; the number of advance orders may be reduced, and the minimum order volume may also be renegotiated.

At present, the main source of orders for international apparel retailers is concentrated in Jiangsu and Zhejiang provinces of China.

Therefore, China's clothing export enterprises will face a new round of pressure from global buyers.

Facing the increasingly deteriorating international sales environment, China's clothing enterprises must respond as soon as possible.

Especially in the gradual decline of the profit margins of garment manufacturing, how to establish new competitiveness and achieve industrial upgrading in brand building, fashion design and retail links, domestic enterprises need to actively explore.