Jiangsu Textile Enterprises Focus On Outdoor Products Market

Since the beginning of this year, Jiangsu's textile industry has experienced unprecedented pressure due to rising labor costs, rising raw material prices and a steadily rising RMB exchange rate.

Where is the enterprise road?

Yesterday, at the 2008 Asia Outdoor products exhibition, which was opened at the Nanjing International Exhibition Center, the reporters were delighted to find that many Jiangsu textile enterprises turned their attention to the outdoor products market with high added value and high technology content.

"Under the pressure of RMB appreciation of 21%, our company's profit has maintained a 12% growth."

Wan Congrong, general manager of Jiangsu acme camping supplies Co., told reporters the story behind the high profit growth.

"The conscience of an enterprise is the foundation for the survival of an enterprise."

As one of the largest tents in the country, to help Wenchuan earthquake relief, acme organized workers to produce 120 thousand rooftop relief tent day and night.

"For this reason, we have pushed out foreign orders for us $60 thousand, which we thought would be fined by foreign dealers, but on the contrary, they agreed not only to postpone delivery, but also to increase orders."

Ten thousand managers told reporters that there was data showing that the brand credibility of accom after the earthquake relief increased by 12%.

This year, the price of raw materials for tent products increased by 20% compared with that of last year. Such a large increase in cost did not cause much pressure on acme.

"The reason is that we are looking at the high-end outdoor products," Wan Congrong pointed to a blue and green tent, telling the reporter: "this tent is our new product, the domestic price is about 3000 yuan, and the international market price is 5000 yuan RMB."

Will such a high priced product market become a problem?

"Our customer base is a professional outdoor enthusiast. These products are essential for their outdoor adventure.

This tent fabric is super light, the total amount is only 2.2 kilograms, and the surface is coated with silicone oil, and it has high tear resistance.

Although this kind of fabric is imported from Japan, we have made the fabric with anti mosquito function through research and development, and this technology has won the national patent this year. "

Ten thousand managers said proudly.

When the reporter left the exhibition area of acme, it was found that this small and elegant tent attracted many outdoor enthusiasts to stop watching.

On the booth of Changshu Huamao Textile Company Limited, the outdoor travel backpack, high quality down fabric, sportswear and so on.

The dazzling products also attract visitors' attention.

Ai Bing, director of the business division of the company, also said that the rising prices of raw materials did not put too much pressure on the company.

"We have a long-term stable supply chain."

According to Ai Bing, the raw materials and raw yarn of the fabric products are mainly imported from Japan's DuPont Co. As a partner for many years, DuPont Co has only kept the price increase of 3%-5% under the situation that the price of raw materials has been rising rapidly.

The reporter opened the catalogue of Changshu Huamao Textile Co., Ltd., and found that the company mainly produces high-grade fabrics, and its fabrics involve a lot of varieties. The tag provided to customers includes: LAYTEX, LAYNO, TACTEL, I have 13 kinds of lycra and te Yi Jie.

At this exhibition, the reporter also met a Mr. Yang who came to find partners.

Mr. Yang is marketing manager of a solar Applied Technology Inc who wants to find a suitable textile fabric for the solar outdoor charger produced by the company.

According to his on-the-spot observation, "the textile enterprises in Jiangsu have stronger overall strength. I have just established a cooperation intention with a Jiangsu company participating in the exhibition."