• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    New Methods Of Clothing Dealer Marketing

    2008/8/14 14:58:00 36

    Dealer Clothing Marketing

    This is an era of leisure economy.

    It is said that in France, even tramps refuse to receive gifts on rest days.

    When tourists give him money, he will say, "sorry, I have a rest today.

    "



    Many managers of garment enterprises have been caught in the vortex of marketing without knowing it.

    All marketing moves have been made, but it is still hard to break through the bottleneck of today's market. More companies still stay in the original marketing stage, processing products, celebrity endorsements, mass advertising, launching a couple of fashion shows, developing channels, developing distributors, and strengthening sales promotion.

    Homogenization of products, increase of inventory, pressure of channels, and so on, make enterprises face unprecedented pressure.

      



    After reviewing the changes of China's clothing marketing management, what is the future marketing breakthrough of garment enterprises in the face of the pformation of Chinese and international clothing market environment and the change of consumers?

    What are the new trends of clothing marketing in China?



    Experience Economy: attractive crab



    Alvin Toffler, the American futurist, predicted in the book "shock of the future" that after experiencing thousands of years of agricultural economy, hundreds of years of industrial economy and decades of service economy, the experience economy will be the latest wave of development.

      



    Unlike the economies of scale seeking low prices, the experience economy is going against the other side. It will sell you the customized consumption and the memorable consumption process.

      



    Experience economy is the result of further deepening of service economy, and a form of service that creates profits by creating personalized life and business experience.

    Experience economy "play" is fashion, everyone can have it, but everyone who owns it will get different "experience", maybe this is the charm of experience economy.

      



    The theory of retail marketing tells us that the key to affecting consumers' purchase is brand appeal. The most direct and effective tool to enhance brand appeal is terminal visual image.

    In fact, the first thing customers feel when they enter a store is the overall image of the store and the atmosphere they create.

    Many world-class clothing brands attach great importance to the creation of store atmosphere.

    The clothing escapes from the entity and enters the state of drama and emotion: the space design of the hardware is the stage, the salesperson and the model are the performers, the consumers are the spectators, and the clothes are left behind and become part of the scenery or props on the stage.

    Customers shop here to buy the atmosphere created by this space, and clothing seems to be just an extra gift.

      



    Speaking of experience economy, it is necessary for us to mention domestic famous brand "white-collar workers".

    The sixth generation of "lifestyle shops" of white-collar workers focus on the details of the target group in the image of the shop hall, take the lead in introducing the concept of "clothes bar" into the country, add water bars and rest areas in the shop, and provide news and fashion information.

    When customers take up drinks, calm down and enjoy the white-collar atmosphere, they also have a deeper understanding of the brand connotation of white-collar workers.

    White-collar workers call their shops "lifestyle shops" rather than flagship stores or brand image shops.

    Because white-collar customers are mostly women in top management positions, white-collar workers also plan to introduce more high-tech elements into the store, so that the shopping environment can be more suitable for their lifestyles and work scenarios, giving customers more emotional resonance while endowing the art of terminal.

    Many customers regard white collar shopping as a kind of enjoyment, and even take their friends to white collar shopping as a social interaction or public relations. This will also be one of the key development directions of the white collar future image design.

      



    This is an era of consumerism and experiential popularity.

    Although customers buy clothes, they really pursue their inner thoughts, emotional language and personality images.

    Clothing retailers should also follow the trend of economic development, pay attention to the trend of experience economy, convey new life concepts to consumers, create an unforgettable shopping experience, and let terminal experience marketing become the beautiful scenery and aesthetic expression of the city.


    • Related reading

    Six Problems In Clothing Marketing Management

    Distributor Training
    |
    2008/8/14 14:54:00
    44

    Channel Hegemony -- The Trend Of Future Distributors

    Distributor Training
    |
    2008/8/12 18:06:00
    79

    Five Fashion Concepts To Create A New Marketing Concept

    Distributor Training
    |
    2008/8/12 18:05:00
    82

    Cooperation Between Distributors And Manufacturers

    Distributor Training
    |
    2008/8/12 18:03:00
    43

    How Do Textile Enterprises Make Domestic Sales?

    Distributor Training
    |
    2008/8/12 18:02:00
    29
    Read the next article

    New Marketing Method Of Clothing Industry: Network Marketing

    The biggest advantage of Internet marketing lies in its ability to go deep into traditional industries to minimize the cost of procurement, inventory and other channels and paction costs, and how much industry relies on traditional channels and network marketing, which will determine the profit margin of this marketing mode.

    主站蜘蛛池模板: 精品国产电影久久九九| 中文字幕avdvd| 成年人网站免费视频| 最新69堂国产成人精品视频| 国产精品一区二区久久不卡| 在线免费观看污网站| 国产亚洲日韩AV在线播放不卡| 久久婷婷五月综合成人D啪| 99在线小视频| 精品国产福利久久久| 岛国大片在线免费观看| 免费毛片a线观看| jizz在线看片| 污污内射在线观看一区二区少妇| 国模无码视频一区| 免费在线h视频| 99国产精品欧美一区二区三区 | 国产精品青青青高清在线观看| 亚洲精品福利你懂| 666精品国产精品亚洲| 欧美xxxx18动漫| 国产国语在线播放视频| 久久久久久久久女黄9999| 红楼遗梦成人h文完整版| 女人体1963毛片a级| 精品欧洲videos| 欧美日韩人妻精品一区二区三区 | 国产一区二区三区精品视频 | 医生女同护士三女| www成人免费观看网站| 波多野结衣新婚被邻居| 国产精品你懂的在线播放| 久久精品国产99精品最新| 老色鬼久久亚洲av综合| 好爽…又高潮了毛片免费看| 亚洲欧美日韩综合久久| 韩国福利影视一区二区三区| 无码av专区丝袜专区| 国产一级二级在线| www国产成人免费观看视频| 欧美激情在线一区二区三区|