New Marketing Method Of Clothing Industry: Network Marketing

The biggest advantage of Internet marketing lies in its ability to go deep into traditional industries to minimize the cost of procurement, inventory and other channels and paction costs, and how much industry relies on traditional channels and network marketing, which will determine the profit margin of this marketing mode.

Xiao Li, who had been working hard for a week, could finally wake up and wake up and stretch out his laptop, because he plans to travel to Hainan in the near future.

Xiao Li has registered in Ctrip, and after booking air tickets and hotels, he thought it would be better to read some books about finance and economics in the long journey, so he opened the Dangdang, and he went to open the Dangdang. He went out for a long journey and the clothes were indispensable baggage. So he remembered the excellent sweater net recommended by his colleagues yesterday. He thought that his cousin would soon come to Beijing for employment. So he opened up his worries and looked for his cousin to see if there were any suitable jobs and jobs on the Internet recently. Xiao Li also sent a rent seeking post to the focus real estate online to help his cousin find a nest in Beijing.

A little tired, so Xiao Li opened the QQ game channel and played his favorite chess.

Like most white-collar workers living in the city, Xiao Li often logs in to many related websites to meet his life and work needs through both convenient and convenient network services, which was unthinkable a few years ago.

Books, hotels, recruitment, clothing, games, matchmaking, property, luxury and so on...

Nowadays, in most traditional industries that are closely related to people's lives, we can easily search for successful cases with internet marketing.

For example, the new marketing method of network marketing is introduced into the Ctrip network of tourism pportation and hotel industry.

Once these traditional industries or industries are deeply branded with online marketing, they will be able to compete in the fierce market competition and become the most dazzling star enterprises in the capital market.

In recent years, the black horse, which is a new force in network marketing, is dwarfed by its traditional marketing mode, which is totally different from the traditional innovation mode, the rapid growth of venture capital assistance and the huge return on investment in the capital market.

The biggest advantage of Internet marketing lies in its ability to go deep into traditional industries to minimize procurement and inventory costs and paction costs.

In a sense, the traditional industry's dependence on traditional channels and network marketing is different. It will determine the profit margin of this marketing mode.

Dangdang, Jiayuan, Ctrip, PPG and other businesses are between the Internet and traditional industries.

In recent years, these fast-growing enterprises have been favored by venture capital.

In fact, in recent years, the attention of venture investors has begun to shift from pure Internet Co to network marketing enterprises relying on the growth of a traditional industry.

Because these network marketing enterprises can give venture investors a "very imaginative" profit margin.

A venture capitalist in Zhejiang has the rule of "three not to vote", that is, not to invest in returnees, not to invest in pure Internet Co and not to invest in kindergarten entrepreneurs. The meaning behind this investment rule is meaningful.

Successful investment and successful listing, these are the "scenery" that leads to the success of the Internet marketing companies that are involved in traditional industries and hope to grow rapidly. How to find the best fit between traditional industries and network marketing is the key to the success of traditional industrial network marketing.

Close contact with traditional industries

As the saying goes, "interlacing is like mountain crossing."

In fact, all walks of life have their own "obvious rules" and "hidden rules", which are difficult to penetrate into the industry's "doorway".

If internet marketing is to be separated from traditional marketing channels, it is necessary to be familiar with their profit making ways and profit channels.

To get involved in a completely unfamiliar industry, first of all, we need to find out what kind of industry it belongs to.

Is it a durable consumer goods industry represented by appliances and cars?

Is food and beverage represented fast moving consumer goods industry?

Or is it a brand driven industry represented by clothing?

It is also a technology driven industry represented by IT, or a capital driven industry represented by real estate.

Even in the same industry, specific subdivisions can be made.

For example, in the clothing industry, thermal underwear, down jacket and cashmere sweater belong to a very seasonal industry, while suits, shirts and children's clothing are not seasonally strong.

Therefore, in-depth understanding of the characteristics of the industry involved, and traditional industries "intimate contact" is a very important link.

Feng Wei, who worked in the famous IT enterprise AsiaInfo, has worked in the IT industry for many years. She joined the apparel industry and founded a FACE72 network that provides a virtual fitting function.

The initial location of FACE72 network is to provide shopping guide services for brand enterprises. The basis is that such services have many successful precedents in the IT industry, but the clothing industry does not.

But after several months of actual operation, Feng Wei found that the response from clothing enterprises was very cold.

He decided to start from the clothing e-commerce, first to accumulate funds, and more importantly, to make up for his clothing theory class.

In the actual operation of enterprises, many people are apt to make the same mistake as Feng Wei: take previous experience or habitual thinking in a certain industry to guess the new industry.

In fact, different industries have different operation rules in terms of consumer psychology, sales channels and thinking modes.

Therefore, anyone wishing to enter a traditional industry must first have an in-depth understanding of the traditional industry, and be familiar with the way of profit and profit of the industry, so as to effectively subvert and pform the traditional industry's marketing mode.

Finding the most suitable target consumer group

As far as an industry is concerned, there are two ways to sell its products: Internet marketing and traditional marketing.

The difference between the two marketing modes determines the different marketing channels, and the consumers they cover are also different.

How to provide more suitable services for consumers who are keen on those who are interested in online shopping or online shopping is a question that network marketers must consider.

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