Lining, The Olympic Games Are More Wonderful For You!

The twenty-ninth Olympic Games, which attracted worldwide attention, were solemnly opened in Beijing.

The time was fixed on August 8, 2008 at 8 in the evening. With the opening ceremony of China with strong elements, Beijing, a city with a thousand years of history, has made all preparations and welcomed the guests from all over the world.

As a sports event with great influence in the history of human sports, the Olympic Games have always been the darling of the production and operation enterprises of related industries.

In recent years, especially in recent Olympic Games, with the enhancement of the relevant enterprises' marketing concept, it has become the focus of competition among enterprises.

It can be said that with the Olympic Games, good luck has basically been half the battle.

On this battlefield without smoke, the top sponsors of the old Olympic Games continue their strong footsteps, playing the Olympic marketing card by becoming the exclusive partner of International Olympic Committee.

With the opportunity of the Olympic Games held in Beijing, China, domestic enterprises are gradually strengthening their explicit and invisible investment.

On the dominant side, Lenovo beat the strong enterprises such as HP, DELL and Samsung to become the main sponsor of the Olympic Games, and through a series of marketing means to implement the Olympic marketing strategy.

What we admire more is those who have failed in the war of sponsorship, but are actively seeking various means to implement the potential marketing businesses, such as Lining!

When International Olympic Committee announced that Adidas was the top sponsor of sports in Beijing Olympic Games a few years ago, it also basically sentenced Nike and Lining sporting goods companies to the insulation of this Olympic Games, which may be the best and most successful Olympic Games in the history of mankind.

But when watching Nike signing up to Liu Xiang, Yao Ming and all the sports teams in China, it is really doubtful that Lining, the sporting giant of China, will eventually become a spectator under the golden yuan strategy of the world sporting goods Co., Ltd., while Li Ning Co is using a seemingly more curvilinear strategy to save the nation, so that we can see the courage and wisdom of Chinese enterprises against the world giants.

From the signing of CCTV, they became sponsors of the Olympic Channel, and got the use of the front advertisements of all the members of the Olympic Channel.

This kind of small investment has been achieved for nearly two years. As long as the people who are concerned about the Olympic Games turn on the TV, they will see the brand mark of Lining, and the lasting and profound brand influence is enormous.

Therefore, the author had to admire Li Ning Co's admiration secretly.

However, it seems that the surprise of the Li Ning Co is far from the end.

The author found that in recent years, the CCTV host had no Lining brand logo on his chest. He heard Lining's public statement: in order to maintain the sanctity of the Olympic Games and abide by the norms of the brand use of the Olympic Games, the brand communication strategy of this curve to save the nation was automatically lifted.

I wonder, is Lining's Olympic marketing road over?

Let's put the time on the night of August 8, 2008. When the opening ceremony of the Olympic Games is held ceremoniously, the suspense of people will be unveiled. But the lighting process of the main torch is always a mystery. Lining has brought us another big surprise. The ignite of the main torch is Lining.

We are completely shocked at the moment.

In the face of the expectations of the world's 4 billion people for the Beijing Olympic Games, Lining lit the main torch by walking in the space with the Xiangyun torch.

In the eyes of the author, at that moment, it was not a torch that lit up the main torch, but a brand, a huge Lining sporting goods Co., Ltd. logo mobile lit the main torch before the eyes of the world.

The publicity effect has been amazing.

It was at that moment that Lining, the proud brand of the Chinese sports industry, came to the door of the international market.

When Lining appeared at the moment when the Olympic torch was lit, what would Adidas executives think?

This is probably the biggest commercial edge ball in the history of Olympic economy, which is the international influence of Lining brand.

But Adidas can only eat the Coptis chinensis.

Because you can only guard against the Li Ning Co to borrow the Olympic Games, but can not stop Lining himself approaching the Olympic Games.

And Lining himself and Lining sporting goods company is completely integrated, it helps Lining brand perfect breakthrough of the Olympic Games sponsorship marketing barriers, the great success will surely leave the best in Olympic marketing history.

Bless Beijing, bless the Olympic Games, bless China!

When the idea of "higher, faster and stronger" of the Olympic Games guided the Olympic Games of all countries to strive for success continuously, Lining also won the victory of the Olympic marketing war by virtue of his perfect strategy.

No matter what the future of Lining brand is like, but please remember: Lining, the Olympic Games are more wonderful for you.