Unveil The "Concealed" Clothing Luxury "Made In China"

When China has bred first-class cotton cashmere, when China's four largest fabric factory becomes the top luxury fabric supplier, when there are hardly any big cards that can completely erase the links made with China,

You will ask yourself the following question: why do I have to spend a lot of money on luxury goods?

How far is China made from luxury goods?

In the world fashion manufacturing chain, what kind of position do we have when we can not say that we are not outsiders, and we can not get the symmetry news?

Blatantly refusing or making concealment to China is not just a foreign voice, but also ourselves.

The charm of luxury is closely related to the complexity of human nature. To overcome nature is also difficult. In this sense, vanity is indeed the "fashion favorite original sin".

Regression of luxury consumption value

Wang Jing, the CEO of Wang Meng cartoon, is probably one of the most dressed men in Chinese male entrepreneurs. When he opened the two big private closets, he looked up and looked at Marcello's custom shirts, VALENTINO tulip ties and KENT& CURWEN retro style jackets.

More than 10 years ago, when Wang Jing was the fashion buyer of the third largest retailer in the United States, he once ran all over China's clothing base. He was so impressed by the Chinese fabric and tailoring level.

"But I still buy clothes which mainly recognize brands and have a certain degree of loyalty to some luxury brands," he said. I studied the changes in mainstream consumer groups in the United States. Their rich class pursued brand names in 70, 80s and today. At the end of 80s, the big family began to abandon famous brands, and found it unreasonable to buy such expensive things.

In the past 10 years, the mentality has been more peaceful. Every class knows how to choose things that satisfy the needs of their lifestyle.

China will go through the stage of blind worship of luxury goods, and will soon usher in the era of value return.

Dr. Lu Xiaohe, a professor of luxury marketing center at the French Institute of higher economics and business, and Xie Huali, a visiting professor at the ninth University of Paris, made a study entitled "Chinese luxury consumers". In their research reports, the luxury consumption market in mainland China is not as big as we imagined before. It only accounts for 5% of the world's total. If Hongkong and Taiwan are included, the proportion may be between 10% and 15%.

But the growth rate of the Chinese market is quite high. The total growth rate of the global luxury business is 8%, and China has contributed 2.5%, accounting for 1/3.

Xie Huali also noted some interesting details in the trend. For example, "people who buy luxury goods in China are usually men. In Japan, women are the subjects of purchase, while men in China are buying themes.

You will often see two people go to the store, one person chooses in front, one sits behind, and the other is the person sitting behind to pay the bill.

When people buy luxury goods, 50% are used for business gifts.

And when they buy luxuries for their wives and lovers, they will not buy the same style.

The study also shows that "60% of Chinese millionaires are only more than 30 years old, while in Europe, the average age of millionaires is about 60 years old."

Wang Depei, vice chairman of the Institute of institutional reform, said: "many Chinese regard luxury goods as an investment means. In this era of inflation, oil prices are high, and luxury goods have become more and more places to carry excess currencies."

A Wall Street financial reporter told reporters: "the American people are really poor now. Who has any money to buy luxuries?

I just brought a delegation from a domestic brokerage company to Florida. When they saw the sale of a big suit of 30 thousand large pieces sold in the country for only 500 dollars, they bought two sets at once.

Wang Ran, an Yi Kai capital, once said, "wearing ARMANI was once a similar rule of American finance, and it was also a kind of boring unification."

With the vote of 532 fund managers, the magazine's "favorite luxury brand in domestic capital circle" can also be seen in this magazine. This is a remarkable manifestation of "group fanaticism". In the "most respected clothing brand", Armani's absolute advantage over 1/4 is the first choice for the capital circles.

As for ARMANI suits, they are the prerequisites for getting rid of the breast lining and shoulder pads, compared with the traditional suits.

The men in the capital circle didn't even notice that their beloved ARMANI had purchased the most crucial fabric for men's clothing from Shandong's Ruyi group, a domestic listed company. In 2007, Ruyi general manager's work report pointed out: "internationally renowned high-end clothing brands are using our fabric instead of Italy's top quality fabrics". Besides selling in Europe, the price is more than 1000 euro ARMANI (luxury domestic price is much higher than European price), and also includes familiar German brand BOSS HUGO and Zegna, the best men's brand in mainland China.

Zheng Yonggang, chairman of the Shanshan Group, who has been struggling for many years in the clothing industry, pointedly pointed out: "I think the luxury brand is mainly to satisfy the vanity of a few people.

From the perspective of product quality, the technology and production standards of China's apparel industry are already world-class.

In China's clothing industry, there are a large number of enterprises already in the world's top brands of foundry, many of which are sold in the most expensive consumption places such as Hang Lung Plaza, which are made in China.

I think we are willing to be slaughtered by luxury goods, because the cost of the luxury brands I know is far below the cost of his market, usually 1000 yuan, and the final retail price is more than 10 thousand yuan, or even higher.

He also holds the same theory of vanity as Sohu CEO Zhang Zhaoyang. He wrote this article to warn the compatriots: "ladies can not be so crazy about LV bags. The bags produced by Chinese enterprises have the same quality, and we must see through the poor vanity that a French bag feels decent.

China's clothing and apparel industry began to pform itself into a branding force, and hoped that Chinese people would support Chinese brands and help upgrade China's industries.

Zhang Zhaoyang became the VIP customer of native brand Yi Wen, and began to wear a domestic suit.

Shy luxury goods made in China

Mario Boselli, chairman of the Italy Fashion Association, said: "France and Italy are the only ones in the world.