The Wisdom Of Ningbo Symbiosis And The Wisdom Of Bundling Sales

In 2007, Ningbo, Zhejiang province was granted the qualification to join the GDP 300 billion yuan club.

You know, a few years ago, this is an unknown city.

Today's Ningbo is carrying more missions and pursuits.

For example, Ningbo clothing, and soon to welcome the 12 year old 2008 Ningbo international clothing and accessories fair.

This is a city well versed in the wisdom of "symbiosis".

Obtaining the identity of GDP level is obviously not the ultimate goal of Ningbo's city and industry today.

The idea of "three services and one city" expresses the wisdom of the city that it wants to bind the brand to the industry, culture, exhibition and even the policy environment.

In 2008, the Ningbo Clothing Fair, aged 12, was in the same ecosystem, seeking the power of "group" and winning "symbiosis", which will be the most competitive weight for the future.

Symbiotic rule 1

The alliance between industry and city:

As early as in the past few years, relevant departments have estimated that the increase of 1 yuan in Ningbo's clothing and textile industry can boost the economic growth of the city by 4 yuan.

For the city of Ningbo, Ningbo's clothing industry can be described as "building outstanding achievements repeatedly".

However, in recent years, the clothing industry in Ningbo has not had a good time.

Since the second half of 2003, the tight supply of resource elements and the national macro-control have brought severe tests to Ningbo: RMB appreciation, rising labor costs, tight money supply, fixed assets liquidation, project construction is difficult to push forward, lack of water and electricity, enterprises are forced to reduce production and reduce......

When the shuffle era comes, how can we qualify as a "dominant industry" and make Ningbo's garment industry a "reserved item" for Ningbo?

"Symbiosis" has become the value bottleneck of Ningbo's garment enterprises relying on city brands and breaking through the "small profits" era. The industry is facing the bottleneck of development at the stage. It needs to form a solid alliance with the city brand, and rely on the good urban soft environment of Ningbo to start the trump card of "regional brand".

In fact, Ningbo's urban brand already has considerable accumulation.

It is fully capable of spreading its own image, radiating traditional industries, attracting neighboring cities and the entry of international advantageous resources, and supporting "Ningbo's clothing brand" in the "meager profit era".

Take "China's 500 most valuable brand" list as an example.

In June 22, 2007, the world brand laboratory (WorldBrandLab) released the latest list of the 500 most valuable brands in China. 9 brands in Ningbo were listed. Among them, YOUNGOR ranked sixty-sixth in the brand value of 9 billion 211 million yuan, becoming one of the most valuable brands in China's textile and garment industry.

The textile and garment industry occupies half of the 9 top brands.

Victor, Luo Meng, PE Luo Cheng, Bo Yang and other brands on the list.

The sales of men's suits in Ningbo still remain the top three in the country, forming a rare situation in China.

This assessment result reflects the unique charm of "China's brand capital" in Ningbo.

By the end of 2007, 158 well-known Chinese trademarks and 61 famous brand products have emerged in Ningbo.

"China's Stationery capital", "China's mould capital" and "China's plastic machinery capital", Ningbo, holding three state-level business cards, has been named "the capital of Chinese brands" for two consecutive years.

In May 1st this year, the Hangzhou bay cross sea bridge was officially opened to traffic. This bridge connecting Shanghai and Ningbo has added an important brand to Ningbo.

"Brand Ningbo" is changing the fate of the past "traffic terminal" and accelerating to become the most important modern international port city on the south wing of the Yangtze River Delta.

With a good image of the city as a foil, with the leading brand as a benchmark, with unique geographical location...

At this stage, how can garment enterprises in Ningbo get rid of risks?

The most effective way is to get into the "symbiotic" ecosystem, to ride the "brand capital" smoothly, and learn to integrate resources quickly in the situation of relative scarcity of resources, so that we can find the most suitable use for ourselves in so many "have".

It is under the guidance of such a concept that the concept of "three services and one city" is put forward and implemented in an orderly way.

"Three services and one city", that is, to promote Ningbo's clothing industry, clothing culture and Clothing Fair in three in one direction, the goal is to build a famous Chinese clothing city. This system and the overall supporting measures are unprecedented. It advocates building a three-dimensional "symbiotic circle", emphasizing the complementarity and coordination of resources from the point and the surface.

On the other hand, the ideal "symbiosis" state is pursued by "mutual benefit".

In the process, the strategic implementation of "brand product brand enterprise brand industry brand economy brand city" will also enhance the comprehensive competitiveness of Ningbo's cities.

The most direct beneficiaries of the theory of "three services and one city" are Ningbo's clothing industry and garment enterprises, and Ningbo will also become the ultimate beneficiaries.

Symbiotic rule 2

The linkage between government and enterprises:

"If you ask me what I love most about Ningbo?

I will tell you that there will be other cities more geopolitical than Ningbo.

But what I value is a healthy soft environment.

Chen Zhongjing, executive deputy general manager of Shenzhou knitting company, couldn't help making a "live advertisement" for Ningbo in an interview with reporters.

In fact, "in Ningbo, the rules of the game in the market are clearer, and policy visibility is relatively high."

This is what journalists heard when they visited a lot of enterprises.

And an official who took office in the Ningbo municipal government also said with a laugh, "in Ningbo, the government does not imagine" cattle ", and few enterprises run after the government.

The positive linkage between government and enterprises is becoming the most important expression of Ningbo city's inherent healthy texture.

"Ningbo's image of China's famous clothing city in the past more than 10 years is entirely the result of market development. So what the Ningbo government must do is to perfect the resource allocation of the factor market to the maximum extent.

The government is careful to grasp the industry in a big direction, because for Ningbo, the vitality of the clothing industry is directly related to the degree of fashion in the city of Ningbo.

So closely related, no script src=>?