Textile And Apparel Industry Chain Innovation And Dilution Crisis

Since the beginning of this year, the fluctuation of world economy has brought great challenges to the textile and garment industry. The interweaving of various factors such as macroeconomic regulation and control, RMB appreciation and labor cost increase has also brought unprecedented pressure on China's textile industry, especially in some small and medium-sized enterprises, like a boat in the wind and rain, helpless and helpless.

Changes in the market indicate that China's textile industry is entering a new period of adjustment, but where is the next direction?

How should the enterprise deal with it?

For this reason, the "global brand clothing supply chain and color application conference", held recently in Shanghai, has attracted the attention and participation of more than 200 enterprises. The conference was co sponsored by China Textile Information Center, the British coloring society, and the American textile chemist and coloring Association. Wuxi Natural Textile Industrial Co., Ltd. specially supported the conference. The conference invited experts from well-known domestic enterprises and experts from foreign related institutions, and discussed the significance of the construction of the global textile and garment industry chain and the direction of the enterprise's efforts.

The meeting held that studying the development path of world famous clothing brands and building a more harmonious global textile and apparel supply chain will help promote the global textile and garment industry to face new challenges and consolidate the important position of China's textile industry in the global market.

Accelerating industrial chain integration innovation

Entering the twenty-first Century, the new multinational supply chain pattern of world brand textile and clothing basically came into being.

Its main characteristics are: international brand research, development, design, and market terminals in developed countries, and manufacturing in developing countries.

With the development of global economic integration, international brand clothing is expanding to developing countries and occupying global business share rapidly.

Many brands of clothing realize local design, research and development, sales.

Why should China's textile industry integrate industrial chain innovation and build a global textile and garment supply chain?

Sun Ruizhe, vice chairman of the China Textile Industry Association and director of China Textile Information Center, pointed out in his speech that China's textile industry has become the core competitiveness of China's textile industry in the past few years, relying on the comparative advantage of cost, the supporting advantages of the industrial chain and the advantages of the country's entry and exit.

At present, the macro regulation and the sharp increase in cost have brought about new problems in industrial development. The era of cost competition has passed, and the Chinese textile and garment industry is facing the pformation from cost orientation to value orientation.

He believes that industrial adjustment has also brought opportunities to enhance industrial concentration and integration. China's textile industry should speed up the integration and innovation of industrial chain and realize the upgrading of product value.

Integrated innovation is mainly reflected in quality, innovation, rapid response, environmental protection and social responsibility.

Fu Guangwei, deputy director of China Textile Information Center, believes that the emergence and development of the global textile and apparel supply chain is actually an inevitable process of resource allocation and cost reduction, and an inevitable outcome of global economic integration.

At present, the global textile supply chain is still in its initial stage. There are such problems as long cycle, poor communication, asymmetric information and unreasonable allocation of resources. The key to improving the efficiency of the global textile and garment supply chain is to establish a unified global standard and a global brand textile and garment procurement business platform.

He said that the supply chain of textile and apparel is the embodiment of global cooperation. Every node in the supply chain needs reliable partners to establish stable cooperative relations, avoid vicious competition, improve communication efficiency, gradually optimize supply chain, eliminate backward production capacity, reduce risks, promote the integration and innovation of industrial chain, and finally achieve the brand textile and apparel supply chain.

He believes that from the current international brand apparel procurement development trend, with the continuous progress of global economic integration, and now has established a stable supply chain cooperation, international buyers will not only change partners with price factors.

One-stop procurement is the embodiment of intensive allocation and modularization of pnational allocation of resources. Under the situation of gradual loss of price advantage, one-stop service can attract international clothing brand enterprises to continue to favor China.

He also believes that the final product of the global brand clothing supply chain is brand, and every node of the supply chain should be branded. Many brands will stack up together to form the final product brand. Only by brand development can we truly integrate into the brand supply chain.

Co construction of textile and apparel brand supply chain

Gage, chairman of the textile and dyeing Co., Ltd., Wang Yanzhu, pointed out that the polarization of China's textile enterprises is intensifying because of the increasing cost and the increasingly difficult external environment.

Low end textiles are facing problems such as overcapacity, slowing export growth and increasing investment pressure.

There are few high-end manufacturers that can meet international standards and meet the needs of international brands.

He believes that the creation of brand T-shirts is not difficult investment, but the lack of excellent designers, backward design has become a bottleneck to enhance product quality.

He suggested that China's textile enterprises should take advantage of their respective advantages to jointly upgrade the industrial chain and jointly build a well-known brand of Chinese clothing.

Huang Wenyuan also said in his speech that with the development of textile and garment market environment, the excipient industry has gone beyond the scope of manufacturing industry, and has entered the level of service, sales and promotion of brand value.

Nowadays, accessories are pforming from "practical function" to "decorative function" and begin to shoulder more and more responsibilities of health, safety and environmental protection.

As a part of the apparel supply chain, the design of accessories enterprises has been integrated in the overall design of clothing. The selection and application of excipients have become a bargaining chip for garment brands and garment enterprises to win in the fierce market competition, and also a necessary condition for the integrated innovation of clothing brands.

Zhang Ming, chairman of Beijing Adam Underwear Co., Ltd., has made us understand the successful experience of a successful brand enterprise in the global market operation.

He said that world brands accounted for less than 1/10000 of the world's brands, while products accounted for more than 40% of the global market, and sales accounted for half of the world's sales.

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