Who Can Be Proud Of Sports Clothing Brand "Smoke War"?

The Olympic Games are not only a broad stage for athletes to show themselves, but also become the big stage for those who aspire to achieve greater brand influence through the Olympic Games. In this regard, the Olympic Games are no exception.

Since 1984, the chairman of Olympic Games Organizing Committee and the business wizards have creatively integrated the Olympic Games and business to create the modern Olympic marketing mode and make it the "first profitable Olympic Games". The Olympic Games are no longer just a stage for athletes to show themselves, but also become the big stage for those who aspire to achieve greater brand influence through the Olympic Games. In this regard, the Olympic Games are no exception.

Let him be frustrated.

At the beginning of the Olympic bid, the bid price of the bid was determined to be 1 billion yuan, and the final bid was 1 billion 300 million yuan. In this way, the right to sponsor the Chinese sports delegation was lost, including the award dress.

It became the official clothing partner of the Olympic Games, providing clothing for Chinese athletes, volunteers and technical officials, and sponsoring interactive online games with several Chinese athletes as its role, thus presenting its brand to the audience. However, after spending so much money, it does not mean that he will be the only one in the Olympic Games. On the contrary, the company has a lot of headaches.

At the same time, when he became an official partner, he signed an agreement with 22 sports teams in 28 major Chinese sports events to provide their sports costumes and sports shoes. Data show that the total number of sponsors sponsored by the company is even higher than that of the 4 sports goods providers. This means that at the Olympic Games, 22 of the 28 major teams in China will compete in sports clothes and sports shoes with signs and will appear frequently on TV.

What makes him even more headache is that the star strategy is what he takes. The cards were put in the hands of the Chinese men's football team, Sui Feifei, and even the Chinese men's football team. Although the Chinese men's soccer team has become a symbol of failure, Sui Feifei and Ji have been injured. Even the Chinese men's basketball team has lost all two wars. However, at least, the Chinese football team is still in the red.

The contract is only one of 40 contracts signed by many national alliances, such as the United States, Germany and Russia. These contracts ensure that those team members will be equipped for the Olympic Games, no matter which company they provide for personal endorsement services, including Swiss tennis king Roger Federer and Australian track and field star Cragg Mortlam, as well as the old basketball giant star and ho.

So, finally, the Olympic Games before us are like this: most of the 3000 athletes participating in the Olympic Games (about 1/3 of the total) are equipped with equipment on the podium. In the competition, they will be equipped with equipment.

Laugh till the end.

When we talk about "now", we hardly ever distinguish between the person or the brand. Even after he retired, he chose to play a low key in business and rarely appeared in public places. The Chinese have long been closely associated with the brand named after him.

Despite the fact that they are not Olympic sponsors, leveraged like a leveraged player, they choose to support China's gold medal winning team, which is the biggest and most attractive member of the country. Diving, gymnastics, shooting, table tennis, and the Olympic teams of Sweden and Spain, and the matches of the national track and field team and the national basketball team, have also signed an agreement with CCTV sports channel. All the players on the channel must wear the signs. This obviously gives everyone an illusion of the image and status of the image. In fact, a recent survey by Sheng three company showed that 45% of Chinese consumers mistook it for Olympic sponsorship. This is enough to make people laugh.

However, all this is not a climax. When he became the last torch bearer of the Olympic Games, the Olympic sponsorship business rules over the years have been reversed when the Olympic torch is lit by the bird's nest after a long run of the earth's gravity. Its own significance, far-reaching impression, and world image are no match for any Olympic sponsor. It is reported that personal wealth also soared 30 million dollars in August 11th.

We can say that it is playing the edge ball, but at the same time there must also be the psychological support of the Chinese people for the national brand, as well as the respect for myself as an outstanding athlete. When all these things are added together, it has already formed a wonderful effect of 1 + 1 over 2. In the four Olympic Games sponsorship war, it was obvious that the last laugh was made by 42 skillful forces.