The Olympic Games Will Brighten The Future Of Chinese Sports National Brand.

The slowly opened historical picture scroll, the image of pursuing the big strides, and the moving picture of Lining, a gymnastic old prince, has been condensed into the history.

Hong Kong listed companies Li Ning Co 02331 HK - shares rose after the opening of the Olympic Games.

The Olympic flame truly ignites the present and future of a national brand.

It is not easy for Lining to win this moment.

However, Lining, the first sports brand in China, did not stop the Beijing Olympic Games. It sponsored the four shining stars of the Chinese Beijing shooting team, diving team, table tennis team and gymnastics team.

In the past two days, the Chinese men's gymnastics team and the women's gymnastics team won the team championship for China respectively.

In this process, Lining's robe is in the limelight.

Lining's brand has won valuable opportunities for Chinese sports brands with its excellent commercial practices, far below the cost of Adidas.

The barbell raised by Chen Xiexia, the winner of China's first Olympic gold medal, is a Chinese national brand "red double happiness". Chinese sports brands such as XTEP, Anta and Hongxing Erke have also appeared in the Olympic Games.

At this Olympic Games, track and field, gymnastics, boxing, judo, taekwondo, wrestling and other equipment have also achieved a fairly high localization rate.

As Ma Jilong, Secretary General of the China Sports Goods Federation, said, "this Olympic Games is an opportunity to produce the world's top sports brands belonging to China."

From the initial "nameless surname" to "OEM" and then to "made in China", most of China's national brands are experiencing this pformation.

Nike, Adidas and other international famous brands of sports equipment, supplies and equipment are mostly produced or processed in China.

OEM production of a pair of Nike shoes, without technical content, no design elements, no independent brand of Chinese manufacturers, the profits are only ten percent of the brand owners or even tens of thousands, a large number of labor force is only the price of thin sweat.

Under the premise of rising labor costs and rising raw material prices, many Chinese manufacturing enterprises are in a dilemma.

Building China's own brand is not only necessary for enterprises to win profits, but also necessary for China's economic pformation.

China needs to build a brand belonging to China with relatively low cost, exquisite production technology, perfect design and sophisticated business practices. Like athletes competing in the Olympic arena, they win their dignity in the sporting goods market.

Lining is nothing but a waking up representative of China.

Of course, this representative is excellent enough.

From the very beginning, Lining has been foothold in creating China's own brand.

From 1988 to now, Lining spent 20 years building his own dream of making in China.

The Lining brand now has the best design resources in the world, skillfully using various brand marketing methods, and also one of the best performing stocks of Hong Kong stocks.

Li Ning Co's consistent business strategy of "curve saving the nation" has also become a classic case of Harvard Business School.

Lining represents not only a brilliant national athlete and a more athletic spirit, but also a belief in reform and opening up and a dream made in China.

The Beijing Olympic Games is a good opportunity for China's national sports brand to rise in the world sports industry.

Although this is a small game, let us bear in mind that in business competition, everything is possible.