Sponsor: We Will Continue To Support Liu Xiang.

The brands including AOKANG and Shanshan all said, "the rate of return after Liu Xiang endorsement is very high", and the effect of the withdrawal is also reduced to a low point in Liu Xiang's virtuous role.

Sheng Ruisheng, a spokesman for Ping An insurance company, who had planned to stay for a night yesterday, flew back to Shenzhen shortly after his release in Shanghai.

"Liu Xiang is also the spokesman of peace. He was injured because he withdrew from the competition because of injury.

He was still standing on the "bird's nest" runway under serious injuries, and I'm proud of him.

At 11 o'clock last night, he told the newspaper reporter on the telephone.

At the end of October last year, Liu Xiang became China's Ping An public welfare ambassador.

At the same time, Ping An also presented a personal accident insurance policy with a sum of RMB 100 million yuan to 100 Chinese athletes and Liu Xiang himself.

According to media reports at that time, these policies had not yet formulated specific provisions for their special identities for the professional athletes. "The personal accident insurance that can be purchased by ordinary people is basically the same in terms of terms, but the insured amount is relatively high."

Liu Xiang's coach, Sun Haiping, was thinking about Liu Xiang's sprained ankle in early 2006. "If there are some kinds of insurance that can protect the trunk, we will consider the insurance for his legs."

At yesterday's press conference, Liu Xiang's coach Sun Haiping cried bitterly. He used two hands to compare the situation of Liu Xiang's Achilles tendon. The more he said, the more he was sad. While on television, CCTV's reporters who interviewed the track and field events also shed tears. Compared with the good results in pre competition training, Liu Xiang's withdrawal from competition was difficult to face.

The sponsors are particularly calm, although such scenes are not expected, but compared with the rapid changes in track and field, commercial operation can be predicted.

The vast majority of Liu Xiang endorsement brands to "First Financial Daily" said, "continue to support Liu Xiang".

"The brilliance he created in the Athens Olympic Games is not to be obliterated. He will always be an outstanding representative of Chinese athletes. He will always be a good friend of Visa, and he is still one of the best athletes in China."

Liu Jie, executive director of corporate affairs in Beijing, Visa, told reporters.

Business darling

Because of its unprecedented success in track and field, Liu Xiang has become the highest paid Olympic champion in business.

Since winning the Olympic gold medal at the 2004 Athens Olympic Games, Liu Xiang has been rising at an annual rate of more than 100%.

According to the figures published in the 2006~2008 year Forbes celebrity list, the overall ranking of Liu Xiang's income rose from fifth to second.

According to Forbes's celebrity list, most of Liu Xiang's income comes from advertising endorsement revenue.

Among them, the five major brands of first-class advertising agents: Nike, Amway Nutrilite, Coca-Cola, Visa and Erie, each household's endorsement costs are tens of millions.

In addition, Liu Xiang also held EMS, Lenovo, AOKANG, Shanshan, Cadillac, Bank of communications and other 9 two level endorsement brand.

In 2003, Liu Xiang's endorsement fee for Coca-Cola was only 350 thousand yuan.

It was the gold medal in the men's 110 meter hurdles of the Athens Olympic Games that made Liu Xiang's worth soaring rapidly. After creating the world record of "12 seconds 88" in Lausanne, Liu Xiang was worth more.

In July this year, US Dow Jones announced the latest business value list of athletes. Liu Xiang ranked fourth among non American athletes and ranked only among Chinese athletes after Yao Ming.

Data show that Liu Xiang was the most famous celebrity endorsing brand in China in 2007, and endorsed 14 brands at the same time.

In the August 18th men's 110 meter hurdles, Liu Xiang was also wearing Nike hurdle race for the hurdle race.

The pride of the field means the business darling. Liu Xiang's success in the field since 2004 has made a commercial miracle.

Sponsors stay behind.

"We have Liu Xiang, Yao Ming, and water sports as well as Chinese women's songs.

Our support for sports is very large. "

Liu Jie of Visa said that even though Liu Xiang did not get the results in this competition, other sports teams also performed well. Sponsoring sporting events was a long-term behavior and did not care about the performance of sports stars.

"We were shocked and disappointed at Liu Xiang's retirement. I believe Liu Xiang has done his best and we are proud of him."

Chen Danqing, director of corporate public relations affairs at Lenovo Group, told reporters.

For Lenovo and Liu Xiang's cooperation, Chen Danqing said that both sides had signed contracts before, and the endorsement plan would continue to be carried out according to the contract. As to whether the renewal of the contract should be completed, it depends on the circumstances at that time.

"We choose the standard of endorser, the performance on the field is only one aspect, and more importantly, whether it is consistent with our brand image in his athletic performance, and the choice of Liu Xiang is also based on this principle."

A staff member of Coca-Cola (China) Co., Ltd. said.

Prior to this, Lu Dawei, vice president of Coca-Cola (China) Limited, told reporters in an interview that he was very fortunate to be able to choose Liu Xiang as the torch bearer in the torch relay of the 2004 Athens Olympic Games, highlighting the ability of Coca-Cola to discern the Pearl.

In fact, since the torch began to pass this year, Coca-Cola's two torchbearers, Liu Xiang and Yao Ming, have been competing for some time - who can become the main torchbearer, the match between the star and a series of Coca-Cola moves to use the torch to amplify the market.

Now, big companies must choose strategies.

Yesterday, Shanshan Group told the newspaper reporter that Liu Xiang's cooperation will continue, and that it should be decided by the board of directors. The contract between Shanshan Group and Liu Xiang was signed in 2007. The contract period is 2008 and 2009. Liu Xiang's endorsement will not change before the expiry of the contract.

Zhang Yahui, executive vice president of Shanshan Garments Co., Ltd., told NetEase Finance: "his achievements in track and field are obvious to all.

Can't deny Liu Xiang script src=> because of a single exit?