The Slow Development Of Ningbo'S Garment Industry Needs To Take Off Two Times.

Recently, the industrial and Commercial Department of Ningbo City, Zhejiang province conducted an investigation on the clothing industry of the city. It was found that the development of the garment industry in Ningbo city was slowing down due to many factors such as RMB appreciation, labor shortage, labor cost rising, tight monetary policy and other macro policy adjustments, and the garment industry in Zhejiang Province needed to take off two times.

Transformation of garment industry from quantity speed type to quality benefit type

The clothing industry in Ningbo started earlier. After the reform and opening up, with the advantages of the system and the efforts of the enterprises, the garment industry in Ningbo has been developing rapidly and rapidly.

According to statistics, there are about 3600 garment enterprises in Ningbo (including wholesale and retail enterprises). In the 1-5 month of this year, the export of clothing and accessories in the city was 1 billion 947 million dollars, up 20.53% over the same period last year.

Textile yarn fabrics and products exported $1 billion 392 million, an increase of 36.91% over the same period last year.

According to the statistics provided by garment enterprises last year, the registered capital of clothing manufacturers and wholesale and retail businesses in the city reached 5 billion 663 million yuan.

The total assets of the apparel industry are 3 billion 498 million yuan, net assets of 15 billion 611 million yuan, sales revenue of 24 billion 596 million yuan, total profit of 1 billion 497 million yuan, and 215 million of foreign investment.

In recent years, the garment industry in Ningbo has begun to shift its focus to quality and efficiency.

In the face of the trend of high quality and individualized development of domestic clothing consumption, Ningbo garment enterprises have successfully realized formal dress and leisure.

Lopez, Tonlion and a number of women's clothing and casual clothing brands were born, which changed the situation of Ningbo's single production of men's clothing.

Many garment enterprises in Ningbo continue to extend the industrial chain, and have launched many brands, and have risen a large number of famous clothing enterprises and famous brands at home and abroad, such as Shanshan and YOUNGOR.

After being tested by two market competitions at home and abroad, Ningbo has preliminarily laid four foundations, established a number of powerful enterprises that can fight against the international market situation, founded a number of famous brand products at home and abroad, and formed a group of outstanding designers that can adapt to the changing trend of international fashion.

The clothing enterprises in Ningbo are mainly concentrated in the birthplaces of "Hong Bang tailors" - Yinzhou and Fenghua.

Only the "corridor" on the line of Yin County Road and Ningfeng Road, which is about 10 kilometers long, is a "L" shaped corridor. It has gathered dozens of well-known clothing enterprises with considerable enterprise scale and brand effect such as Shanshan, YOUNGOR, Luo Meng, Luo Luo, Luo Ping, Taiping bird, AI Er Ni and so on. The total output of these enterprises accounts for more than 60% of the total output of Ningbo's clothing.

Various factors cause the development of garment industry to slow down.

Judging from the newly established enterprises of clothing in the first half of the year in Ningbo, the number of business households decreased year by year, and the number of individual businesses increased.

According to statistics, there are 522 new garment enterprises in the city, 1524 individual businesses, 15.26% lower than the same period last year, and 17.77% individual businesses.

In addition, the total amount of capital absorbed by the garment industry decreased compared with the same period last year. In the first half of this year, the total registered capital of garment enterprises was 136 million yuan, and the individual garment industry invested 49 million yuan in registered capital. The total investment in garment enterprises dropped by 39.03% compared with the same period last year, and the investment in the clothing industry increased by 26.65%.

Textile and clothing is a traditional bulk commodity exported to Ningbo, which accounts for nearly 1/3 of the total export volume of the city.

At present, the main problem of textile and clothing export in Ningbo is that the number of export processing enterprises is fixed, while the proportion of textile and clothing exports with registered brands is relatively small.

Global textile quotas will be abolished, which is a big positive news for Ningbo's more than 2000 garment manufacturers.

However, the textile and garment export enterprises of the city are cheering for this "positive" and have to face all kinds of problems. First, the price of trade negotiations is more and more pparent. The relatively low price of textile and clothing may become the "guiding price" of the international market; secondly, the anti-dumping, special safeguard clauses and "green barriers" of the United States and European Union will still be entangled, and clothing export still exists "hidden reefs"; finally, due to the pressure from abroad, the competition pressure of China's garment industry will increase.

In addition, such as RMB appreciation, labor shortage, labor cost increase, tight monetary policy and other macro policy adjustments have inhibited the development and redevelopment of garment enterprises to varying degrees.

The two rise of garment industry needs urgent efforts.

In order to change the current unfavorable situation, garment enterprises should innovate and reform products, markets, business methods and environment, constantly increase investment in technological pformation of garment industry, vigorously develop foreign trade clothing products, new products and famous brands, and expand the export of independent brand clothing. Conditional clothing enterprises should actively create international clothing brands, directly enter the higher level and wider field of foreign trade marketing channels, seize the business opportunities brought by fashion exhibitions, and actively expand foreign trade pactions.

We should speed up the pace of industrial restructuring, and form a more complete garment industry system with clothing as the main body, textile, dyeing and finishing, and accessories and accessories as soon as possible.

Government departments should increase the inclination and support of the garment industry on policies and funds, form a group of national and international designers, train a group of professionals engaged in clothing culture, and strive to improve the soft power of famous clothing cities.