Regional Brand Promotes Shenzhen'S Industrial Upgrading

From 10 to 12 July, the Eighth China (Shenzhen) international brand costumes fair was held in Shenzhen International Exhibition Center.

During the fair, large business forum such as "China Japan Korea forum", "International Women's wear forum", "department store forum" and "high-level forum" and other large-scale supporting activities such as franchisees, agents conference, costume design competition and other large-scale supporting activities were held as scheduled. In the Fashion District 5, a famous fashion designer fashion show at home and abroad was also staged.

Inside and outside the exhibition hall, many famous brands such as "Song Li Si", "Li Li Fang", "Jesse", "Na Er Si", "lady's house" and "aner" have appeared in the Shenzhen Trade Fair, showing the most fashionable and creative cultural ideas, fashion elements and cultural demeanor of the brand to the industry and consumers through static exhibition, show, PARTY, evening party and so on.

20 years, brilliant achievements

2008 is the twentieth year of the garment industry in Shenzhen.

20 years ago, when the pioneers were full of ideals, the first garment processing workshop was established in Shenzhen, announces the birth of "Shenzhen clothing".

20 years later, Shenzhen clothing has developed into more than 3000 enterprises, more than 800 private brands, annual output value of about 120000000000 Yuan, and about 10000000000 yuan of export advantages, including more than 3200 garment enterprises, about 400000 employees, more than 800 private brands, more than 200 well-known brands in China, and products selling well in China's more than 100 large and medium-sized cities.

The clothing industry in Shenzhen has gradually formed a complete and perfect industrial system and gathering advantages. Mass Phil, singer, Ma Tiannu, Finidi, lady's house, AI Tai AI, Ying Er, Ernie, Deng Hao, and "Lan Xi" and other famous brands have sprung up, and have developed world famous fashion designers such as Liang Zi and Luo Zheng.

Shenzhen clothing has played an important role in the apparel industry of the whole country and even the world. It is playing an increasingly influential role.

Encountering industry development dilemma

However, opportunities and challenges coexist. The process of development is not smooth sailing, but also a variety of problems and difficulties.

With the appreciation of RMB, the rise of factory rents, the increase of workers' wages and the influx of international brands, many garment enterprises have reflected that the current situation of clothing brand management is more serious in history.

Xu Jianguo, director of the Technology Development Department of Shenzhen trade and Industry Bureau, told reporters that most of the garment enterprises in Shenzhen are small and medium-sized private enterprises. Because of lack of government support and guidance, they basically rely on their own slow accumulation to expand reproduction, so enterprises generally exist in such problems as small scale, thin strength, weak competitiveness, and lack of independent intellectual property rights.

At the same time, due to long-term dependence on foreign trade processing exports, lack of independent research and development capabilities, technological equipment renewal ability is relatively low, enterprise original design and manufacturing, original brand marketing awareness is relatively weak.

In addition, the shortage of land resources in Shenzhen and the continuous increase of business cost have made it difficult for many garment enterprises to expand after developing to a certain scale.

It is reported that some clothing enterprises in Shenzhen are considering moving to the Yangtze River Delta region.

"It is time for us to reflect. The international and domestic environment has changed. Many of us are not able to catch up with the international market. The rise of large domestic enterprises will absorb many small businesses, and the living space will be smaller and smaller. We need to promote Shenzhen enterprises as a whole, but this road is very difficult."

Shenzhen is facing the same problem of Hongkong's manufacturing hollowing at the end of the last century, and the development of Shenzhen's garment industry has reached a critical stage.

Implementing the integration of production, teaching and research

"The best way for garment enterprises to get rid of the current predicament is to take the road of" branding ".

In recent years, Shenzhen garment industry is changing rapidly from low technology content, low added value and export processing mode to high technology, high added value and private brand development mode.