Ningbo Textile Enterprises Active Pformation

In the cold winter of many enterprises, some enterprises in Ningbo are flying against the wind. In the first half of the year, they realized a profit of more than 300 million yuan, an increase of 10% over the same period last year. Some of them expanded their share of the domestic market, and the production cost of raw materials increased by 20% compared with the same period last year.

According to the latest data of Cixi Economic Development Bureau in Ningbo, the proportion of the total cost of manufacturing industry in the first half of this year has dropped from 87.9% to 87.5%, which is 0.4 percentage points down, which is equivalent to 150 million yuan profit for the enterprises, accounting for 10% of the total profits of the city's scale enterprises.

What are the best tricks for them to accomplish this step?

Reporters recently went to Ningbo to interview on the spot.

　　巧設廠中“廠”

"Shen Zhou has never had such a great pressure in its 20 years since its establishment."

Chen Zhongjing, executive deputy general manager of Ningbo Shenzhou Knitting Co., Ltd. told reporters that compared with 2003 and 2004, the profit space was almost half compressed. At that time, it could do 1 billion a year, and now it can do 5 hundred million.

As an OEM textile enterprise, Shenzhou's experience is very representative.

Chen Zhongjing said that Shenzhou and some multinational companies have established close partnership with each other and set up "factories" in factories. They can develop together at a good time and tide over difficulties when the market is bad.

Shenzhou's original workshops have now been made into specialized factories such as UNIQLO, Nike and Adidas.

Multinational companies also install the design center and management system directly into the factory, so that you have me, I have you, and seek common development.

Chen Zhongjing said that in the current difficult times, multinational companies dare not give the list to some enterprises that do not know, and the general OEM enterprises dare not accept the list with high technical content.

Therefore, Shen Zhou not only can maintain the continuity of orders, but also has certain "right to speak" when negotiating prices.

In the international division of labor, Shenzhou is a supporting role, but it is a "supporting role" that can not be separated from fame and wealth.

Hu Huixiang, deputy general manager of snow dragon group, told reporters that the cooling fans produced by the company specialized in automobile engines cost about 40% to 50% of the price of plastic, and the price of raw materials continuously rising brings unprecedented impact to the industry.

Under the current trend of vehicle price reduction, it is impossible for the cooling fan to raise the price.

Everything is predetermined.

As early as 2002, Snow Dragon made preparations for the rainy day, and intensified cooperation with major universities and research institutes in the country.

Today, compared with the imported materials of the same performance, the cost of new material has dropped by nearly 20%.

In the first half of this year, Snow Dragon developed and promoted 26 new products.

"The new price brought by the new product not only dissolves some of the pressure of raw materials, but also takes the lead in the competition of the same industry."

Hu Huixiang said.

In addition to borrowing the external brain, Snow Dragon moved forward the "antennae" of the research and development, sent technicians to participate in the research and development of the host company, and assumed the design of the cooling system when the engine plant was designing the engine.

It saved 6 months of laboratory test time, and saved a large amount of mold manufacturing cost.

　　從逼著做到搶著做

Ningbo Qi Jin Electrical Appliance Co., Ltd. invested 630 thousand yuan in March this year. It has carried out energy saving pformation for the largest injection molding machine with the largest power consumption inside the plant, and the effect is obvious.

After test, the electricity saving rate is over 25%, and the annual electricity saving rate is 500 thousand yuan.

This year, many enterprises in Cixi, Ningbo, do their best. They have adopted ten energy-saving methods, such as frequency conversion, energy saving, energy saving, waste heat utilization, air conditioning energy saving, fluid energy conservation and so on.

Cixi stipulates that for the 100 industrial enterprises with annual water consumption, according to the comprehensive water consumption assessment of 10000 yuan output value, the reduction of more than 5% over the previous year will be reduced by 1 percentage points, with a reward of 3 thousand yuan.

For enterprises implementing technical pformation of reclaimed water reuse, the reclaimed water utilization rate of more than 80% will be rewarded by 10% of the investment amount.

Hangzhou Bay textile company invested 5 million 800 thousand yuan to build a 5000 cubic meter sewage treatment and reclaimed water reuse system. The recycling of production waste water not only achieves zero discharge of sewage, but also saves more than 3000 tons per day, which brings about 3000000 yuan of direct economic benefit each year, which has been rewarded by the government.

At present, more than 50 private enterprises in Cixi have invested hundreds of millions of yuan to carry out technological pformation of waste water recycling, and the repeated water consumption rate of enterprises has reached 77%, and the city has reused more than 30 thousand tons of reclaimed water for daily use.

A company leader who is declaring a reward said: "before the government asked us to do it. Now the energy cost is too great to force us to do it, and we are rushing to do it, and we must do well, otherwise we won't get the reward from the government."

　　正是整合好時機

In Ninghai County, Ningbo, the stationery manufacturing industry is suffering from the "cold current" which has not happened before. In the first quarter, 38 of the 92 Enterprises above designated size were included in the statistics.

Among them, the leading group of Delhi group realized sales of more than 700 million yuan in January and June, with a profit of 31 million 170 thousand yuan, representing an increase of 53.1% and 27% respectively over the same period last year.

Among them, stationery exports increased by 150% over the same period last year.

Lou Fuan, general manager of Delhi Group Co., told reporters that the success was "effective" in the sales channels and brand advantages, directly facing consumers, with pricing power.

Small businesses look forward to heating up with leading enterprises, and leading enterprises are also willing to develop themselves at the time of cost minimization.

Delhi group takes the opportunity to speed up the resource integration of small enterprises, and chooses the best companies as its own OEM manufacturers, giving full play to their respective advantages to achieve industrial intensification and brand sharing.

At present, the proportion of stationery products purchased from outside has increased from 5% to 10% to 25% at present, and hundreds of suppliers have arrived. 60% of them come from Ninghai county and Ningbo City, which further activate the local stationery industry.

Boyang dress in Ningbo has a good sales momentum this year. It also benefits from the success of Boyang brand strategy. At present, Boyang owns 6 brands, such as Boyang, de Ma Na and Ives.

"Through brand management, let others OEM for themselves, and avoid the risk of capacity expansion. This is also a good way to grasp the initiative at the difficult stage."

Wu Huijun, chairman of Ningbo Bo Yang Fashion Co., Ltd.