Fujian'S Clothing Industry Needs To Be Established And Perfected.

30 years to boost China's achievements in clothing power

In August 16th, the Fujian apparel and Apparel Industry Association General Conference and the two member congress were held in Fuzhou.

The General Assembly elected Zhou Shaoxiong as the Permanent Honorary President of the association, and hung Zhao was the president of the Second Council of the association.

The association will establish a comprehensive industry standard in the next five years.

The second Governing Council of the Fujian apparel and apparel industry association has 171 directors and 316 member units.

The association was founded in 2003. In the past five years, it has gathered experts and scholars relying on enterprises, closely linked to the brand and the market, the service industry and the society. Through the creation of innovative design, fashion publishing, product trading, cluster development and other platforms, Fujian has accelerated the pformation from a clothing province to a strong garment province.

Hong Zhaoshe said that the 30 years of reform and opening up were the 30 years of China's garment industry from weak to strong.

From the management level of family workshop 30 years ago to today's famous overseas brands such as Qipai, Jin Ba, and seven wolves, Chinese clothing enterprises have used their own efforts to boost China from the "world factory" of the garment industry to a large garment country.

As one of the important bases of Chinese clothing brand, Fujian shoulders the important task of changing the Chinese garment industry from processing type to independent brand type.

In the next five years, the association will establish a comprehensive industry standard to assist the government in strengthening the regulation and control of the industry so as to continuously improve the development environment of the industry.

At the same time, we will continue to vigorously promote the development strategy of clothing brand, so that the association will become a booster of brand strategy and actively help enterprises to develop domestic and foreign markets.

"Now it costs a lot to build a brand building channel. At present, capital is the cause of many enterprises' difficulties, so enterprises can choose to make brand according to their own conditions, or focus on manufacturing."

Hong Zhaoshe said.

Zhou Shaoxiong also believes that the brand can be a product brand or an enterprise brand, and clothing enterprises can also play their own brand in manufacturing.