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    Olympic Village Licensed Merchandise Sales Hot Clothing, Badges Are Most Popular.

    2008/8/20 16:21:00 36

    Clothing Badges Olympic Goods Olympic Marketing

    Athletes also love to buy Olympic merchandise.

    Reporters interviewed in the Olympic Village on the 3 day saw that the sale of licensed products in the Olympic Games was very hot, especially with clothes and badges.

    Located at the entrance of the Olympic Village, the retail venue of the Olympic concession venue covers an area of more than 900 square meters, of which more than 3000 kinds of Olympic merchandise are available.

    At the scene, apart from highlighting the characteristics of the Olympic Games, many Olympic products contain Chinese elements, such as kite shaped souvenirs, silk scarves, and porcelain with Olympic symbols.

    "I only intended to see athletes," said International Olympic Committee member Lhasa Na, who was watching the badge at the scene. But when he walked in here, he was attracted.

    After that, I will always come around. "

    Seeing such an Olympic product, a coach from Greece picked up his eyes.

    He said, "the Chinese are so smart. The souvenirs of the Beijing Olympic Games must be the most varieties and styles in the history of Olympic Games."

    So many customers from all over the world make Tang Wenying, director of the retail outlets, busy.

    She told reporters that since the athletes formally entered the village in July 27th, the popularity of the retail outlets began to continue to flourish. The daily traffic volume of these days was around 2000 passengers, most of whom were sportsmen, and some of the members of the Olympic Committee and media reporters.

    It is understood that in August 2nd, a total of more than 6400 items were sold at the sales venues of the Olympic Village concession venues, including more than 1300 garments and more than 1400 badges, and more than 1500 items of daily necessities (towels, satchels, etc.).

    Tang Wenying analyzed that athletes had just entered the village, so they lacked clothes and daily necessities, and the badge was popular because of its exquisite production and convenient carrying.

    By the end of the Olympic Games, all kinds of souvenir must be the best seller.

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