Dealer Deepening Service Is Becoming A Trend
With the fall of the hot market, the sewing equipment market has entered a cold and stable period. The sewing equipment dealers everywhere are looking for new markets and finding new space on the service.
Dealers are beginning to realize that users have become more rational when buying equipment vehicles, and their awareness of rights protection has been strengthened, and their expectations for distributor services have gradually increased. This kind of service runs through the whole process of pre sale, sale and after sale.
In the increasingly fierce market competition, dealers improve their service quality and establish their own brand through service, which is the prerequisite for survival and development in competition.
Service awareness adds content
First, change the marketing concept and pform the marketing thinking to the technology oriented, individual oriented, organizational, emotional and service oriented market, so as to grasp the market, approach the market, influence the market, penetrate the market and maintain the market.
Two, we should strengthen product market positioning, highlight and strengthen the important position of production and marketing in management, strengthen market research and intelligence collection, and establish reasonable production structure and layout.
Three, we should do a good job in product promotion and expand the marketing network.
By participating in important trade fairs related to sewing equipment at home and abroad, we seek cooperation, enhance sales radiation and expand the visibility of enterprises.
At the same time, we must establish a long-term and stable marketing system with the core of strong and reputable users.
Dealers have realized that the beautiful service store is a favorable condition for better operation, but it is not a decisive condition to win the market. The winners of the market will belong to those dealers who work hard and improve their service quality.
Mining potential with the help of network
The new economic era is based on digital knowledge, network technology, innovation centered, driven by new technology, and sustainable economic development.
In this era, e-business based network marketing can successfully set out the business mode of enterprise development in the information age.
The success of the traditional marketing system depends on the construction of close marketing channels and the occupation of the market with a large number of manpower and advertising, which will be the past in the network age.
The characteristics of the Internet determine the characteristics of online marketing and completely change the traditional marketing mode.
The traditional marketing methods such as market research, advertising promotion, Distribution Agency and so on will be combined with the Internet. Not only that, online marketing can also make full use of all kinds of resources on the Internet, forming a new marketing mode with low cost investment and greater marketing sales volume.
An authoritative survey abroad shows that when enterprises get the same income, the input of Internet marketing tools is 1/10 of traditional marketing tools, while the speed of information arrival is 5 to 8 times that of traditional marketing tools, while the proportion of commercial users who use network access to information is higher than that of users who are exposed to traditional marketing tools.
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