Ke Wenxin: From Selling Cloth To Making Cloth

Huayu Weaving Co., Ltd., located in Lingyuan and Linkou industrial zone of Jinjiang, is densely packed with three double needle bed warp knitting machines and auxiliary equipment in three workshops with an area of more than 18000 square meters, including two mobile phones produced in the 70s and 80s of last century, and the "new generation" just born in this century.

Pointing to these machines, the owner told reporters carefully about the years of each machine and the stories that happened to him, as if these machines were his many old friends.

It was with their help that his business rapidly grew into the largest production enterprise of China's three tier netting.

The owner is also pleased to say that from this month, there will be a group of new friends from Germany.

The owner is Ke Wenxin, chairman of Fujian Huayu Weaving Co. Ltd., in the course of 10 years of development, Ke Wenxin has never stopped the pace of development, and the company has achieved the rapid development of snowball style. "In the course of the development of,

His determination to run a factory was born.

In 1994, after graduating from Yang Zheng middle school, Ke Wen Xin didn't continue to go to university. Instead, he chose to go into business and work with people. He opened a shop with warp knitted fabric in Chen Dai shoe material market.

At that time, sports shoes and upper materials were mostly made of leather, and the amount of mesh cloth was still very small. At the beginning, business was not very good.

Ke Wenxin's shop is located near the shoes of Chen Dai. Every day he looks at the cars full of shoe materials outside. He once moved the idea of opening a shoe factory, but never thought he would run a warp knitting cloth factory.

"All those who do this work know that the threshold for running warp knitting factories is too high, and no more than 3 million yuan, do not want to step in."

Now, Ke Wenxin already owns the largest production enterprise of Chinese warp knitting fabric, recalling the way of starting a business. He even said "dare not imagine" several times.

Since 2004, the manufacturers of sports shoes have been replacing the environmentally-friendly three layer mesh cloth with good permeability and light weight. The market demand of the three layers of mesh cloth has increased dramatically.

He still clearly remembers that there were not many shops in the warp knitting net. The main source of goods was from Changshu, Jiangsu and Changle in the province.

In the most prosperous market in 1998, products are often sold out of stock because they are too late.

With about 1000000 yuan of start-up capital, Ke Wen Xin had an idea: buy an acre of land and run a warp knitting factory.

In this regard, many of his friends were skeptical, but Ke Wenxin decided to rush to Jinjiang from Changle and bought 5 German second-hand "KOKETT" warp knitting machines.

If you recognize it, you vote.

Since then, Ke Wenxin has introduced a new device to expand production capacity, which has never stopped, and has made many parallel actions.

Over the past 10 years, the number of warp knitting machines owned by Huayu has increased from 32 units at the beginning of the business to 165 now, an increase of 32 times. Now it has become the largest production base of three layers of mesh cloth in China.

Meng Cheng, vice general manager of Huayu company, entered the factory in early 2002.

He told reporters: "at the beginning of my year, there were only 19 warp knitting machines, and at the end of the year, the number of warp knitting machines was extended to 43.

People are buying several platforms, and our boss is ten to twenty.

To this end, Ke Wen Xin also made a joke in the industry.

He went to Changle to buy second-hand equipment. Because he was thin and looked like a student, he opened his mouth to buy 10 KOKETT warp knitting machines. Mr. Wu stood up and waved and said, "where are the kids going to play?" but he had to return to Jinjiang.

"There are plenty of warp knitting enterprises in Jinjiang, and there are plenty of people who have plenty of money, but no one likes to earn as much money as he earns.

Meng Cheng, director of production technology, gave an example: in early 2002, when Ke Wenxin went to Guangdong to attend an exhibition, he saw the potential market demand of three layers of cloth products, and brought back samples. When he came back, he asked if he could solve the problem of technical support.

After getting the reply that can be answered, we began to introduce the double needle bed warp knitting machine to engage in the development of three layers of mesh cloth.

It is precisely by virtue of precise judgement and keen response that in early 2004, Huayu bought 22 double needle beds at a time.

Now Huayu weaving's annual production capacity has jumped over 10000 tons, laying the leading position in China's warp knitted three layer mesh fabric.

Storefront acts as a market probe.

Timely feedback

During the interview with Huayu weaving company, the reporter saw a new development for Chen Tai's famous sports brand.

"The usual factory proofing usually takes 2-3 days, and the production department receives the customer's proofing demand in the morning, so it can be produced in the afternoon."

Ke Wenxin told reporters.

The ability to respond so quickly has been helped by the "market probe" strategy that Ke Wen Xin has always adhered to.

Kevin is currently implementing a unified price and chain operation. The product is not directly facing the terminal manufacturers. Instead, it sells wholesale to all kinds of cloth shops, and then sells them to manufacturers.

In principle, Ke Wenxin doesn't need another store.

Ke Wenxin not only set up an exhibition hall in the company's location, but also set up a window in the Shishi clothing market, Quanzhou bag market, Chai Dai shoe material market, Zhejiang Wenzhou, Dongguan Houjie and so on.

Ke Wenxin, who was born in the market, knows that only by setting up a window in the market can he grasp the market information in time, understand the needs of customers, and provide service to customers at the fastest speed.

"If we say that technology research and development is the monitor's screen, then the storefront is our probe, collecting all kinds of market information for us, and any wind and grass will not escape our view."

Ke Wenxin made a figurative metaphor.

Introduction of high-end warp knitting machine

Ke Wenxin, who has been in the warp knitted fabric industry for more than 10 years, has a new target. He believes that warp knitted fabrics will be the next hot spot in the clothing industry.

This year, Huayu weaving will re invest 100 million yuan, increase 35-45 imported single needle warp knitting machines and 15 imported double needle warp knitting machines. These German Carle Mayer (KARLMAYER) equipment will be introduced gradually this month.

Karl Mayer textile machinery manufacturer