Wang Chunhua: Tap The Competitiveness Of Silk Industry

After 40 years of development, a township reeling mill has become a silk industry group covering all kinds of industrial links, including mulberry, silkworm, silk reeling, twisting, weaving, printing and dyeing, clothing and export.

Jiangsu Hua Jia Investment Group Co., Ltd. ranks among the top 10 in the silk industry in the "2007-2008 China Textile and garment enterprises' top 500 competitiveness" evaluation activities.

People can not help asking, how does the "Ivy" of the silk industry maintain its vigorous vitality?

To this end, Wang Chunhua, chairman of Hua Jia group, interviewed.

　　注重產(chǎn)品創(chuàng)新   加大研發(fā)投入

Speaking of the 2007-2008 list of the top 500 competitiveness of China's textile and garment enterprises, Wang Chunhua said that behind the honor is more responsibility, and we must continuously improve the competitiveness of our silk enterprises.

Paying attention to product innovation and improving fabric quality is related to whether enterprises can achieve sustainable development.

With the development of the textile industry, various new and environmentally-friendly fabrics and functional fabrics emerge in an endless stream at home and abroad, which is dazzling.

Wang Chunhua said that although silk fabrics occupy the advantage of traditional culture accumulation, they have unique national characteristics.

However, after all, the times are constantly developing, and there is no reason why Hua Jia group can make the traditional silk fabric lag behind the developed textile industry.

Therefore, in recent years, Hua Jia group has been insisting on product innovation and development, making it bigger and stronger, and increasing its investment in technology center construction and R & D funding every year.

In 2005 alone, Hua Jia group completed 13 million yuan in fixed assets investment and 18 million 600 thousand yuan in scientific research funds in the construction of Technology Center, accounting for nearly 30% of the total amount during the "fifteen" period. This is also a key step for Hua Jia group to break through the traditional silk fabric varieties.

In this year, the product development of Hua Jia group has made remarkable achievements. It won the highest award in the popular fabric evaluation for the first time in China's Eastern Silk Market, and was selected as the "2006-2007 China fashion fabric".

Hua Jia has also been identified as "silk fabric and clothing product development base" by the national textile product development center.

　　實施品牌戰(zhàn)略    保持強(qiáng)勁發(fā)展

How can Wah Jia maintain the vitality of the enterprise?

Wang Chunhua's answer to this crucial question is: the implementation of brand strategy is the key to maintaining the strong vitality of Wah Group.

In order to promote the implementation of good brand strategy, Hua Jia Group strives to make efforts in enterprise management, actively learn from, implement overseas experience and management methods, and bring internal management into a standardized, institutionalized and internationalized development track.

Hua Jia has introduced advanced production equipment from Germany, Italy and Japan to improve production capacity and product quality.

The market share of Hua Jia's "Jasmine Flower" brand silk twister is rising continuously, and enjoys a high reputation in the European market. Many customers call it "Ying Chun Hua" trademark products when they buy similar products.

In the 200 year, Hua Jia group's clothing brand "Mei Xing" was awarded the famous trademark of Jiangsu province. In the same year, it won the gold award of China silk dress exhibition.

"Sang Luo" brand silk dress is another brand launched by Hua Jia following "Mei Xing" brand. With its natural, environmental and healthy design theme, it was designated by the Suzhou municipal government as the twenty-eighth World Heritage conference in 2004.

In 2005, "Saantoro" brand silk dress was awarded the title of "Jiangsu famous brand" and "Jiangsu famous brand product".

In September 2007, Hua Hua's "Jasmine Flower" brand white silk factory silk twister silk was unpopular. It was identified as "China's famous brand product" by the AQSIQ.

This year, Hua Jia group will continue to strive to build more and more brands, and expand the more than 20 "Sang Luo" brand silk dress stores that have been established throughout the country to promote the further upgrading of the brand strategy of Hua Jia group.

　　順應(yīng)產(chǎn)業(yè)趨勢   優(yōu)化資源配置

At present, in the face of increasing production costs and deteriorating foreign trade environment, many enterprises are beginning to develop the idea of "going out", such as Vietnam, Kampuchea and other underdeveloped countries.

Wang Chunhua prefers to stay at home.

She believes that the uneven development between the central and western parts of the country and the eastern region has provided the silk enterprises with the possibility of optimizing the allocation of resources.

The cost of land, labor and environmental protection in the eastern region has been increasing. Turning some production capacity to the central and western regions is a feasible way to maintain the cost advantage of China's textile industry.

In Wang Chunhua's opinion, choosing westward is probably the most realistic way for Hua Jia.

The central and western regions have launched a round of investment promotion activities to undertake the pfer of enterprises.

Where enterprises can get relatively cheap land and labor resources, and local governments will also provide preferential measures such as loans and taxation.

Nowadays, the textile and garment enterprises in the Yangtze River Delta and the Pearl River Delta are moving towards the central and western regions.

For example, Shandong Hailong builds viscose staple fiber base in Xinjiang, and YOUNGOR builds garment production base in Chongqing.

The western labor, land and market advantages are obvious.

In the textile and garment industry, the manufacturing links of finished products should be pferred to the central and western regions. The task of eastern coastal areas should focus on brand cultivation and product design and research.

"Moving smoothly and moving forward steadily" is perhaps the secret of Evergreen's flourishing and continuous development in the past 40 years.