When Sports Brand Shoe Companies Fall In Love With Fashion

With the opening of the Olympic Games, the major sporting goods businesses have launched new products one after another.

After visiting various shopping malls and sporting goods stores recently, we found that the new products launched by sports goods businesses in the Olympic Games are closely related to fashionable elements, so as to win the favor of young people.

A store owner of a famous sports brand said: "sports products are popular with young people for their Olympic Games and fashion.

Fashion has become a key word of current sporting goods.

At the same time, the official also said that "Olympic fashion" is the key factor of whether a product is hot at the moment.

The holding of the Beijing Olympic Games has promoted the fashion trend of sporting goods, and all sporting goods businesses hope to achieve this leap in this golden opportunity.

Therefore, the design of sporting goods is all new and innovative. It will make full use of the hottest Chinese elements and sports elements and bring the fashion of the products to the extreme.

The fashion war of sporting goods has got the effect, and the Olympic Games will release many people's desire for consumption.

At the Adidas store in Beijing, the Chinese delegation's award dress became the best-selling product of the Beijing Olympic Games.

In the store, the shopping guide said that the dress used the red and yellow color of the Chinese people to set off the festivity and nobility, and used the pattern like the flame to make the whole dress look fashionable, dynamic and very visual impact.

The reporter learned from the interview that many people saw Chinese sports athletes wearing such dazzling clothes on the podium and could not restrain their impulse to buy them.

Similarly, in a Nike store, its products are also dominated by the most popular Chinese red this year, and the use of Chinese elements is everywhere.

Among them, a hidden T-shirt with various patterns behind it is very popular because many Chinese athletes on the Olympic Games are wearing such a dress.

According to the introduction of the salesmen in the store, this garment integrates the traditional Chinese crafts such as embroidery and printing, and realizes the combination of tradition and modernity.

Other sporting goods businesses are also reluctant to put their fashion elements into their own designs.

The sporting war of sporting goods businesses has brought sports and fashion to the extreme and sporting goods have shown unprecedented fashion.

The Olympic fashion wars launched by sporting goods businesses also reflect the role of fashion elements in enhancing brand image.

In recent years, the popularity of Kappa in China has been largely attributed to its successful pformation into fashion incarnation, and its selling price has also risen to a level, basically reaching the level of Adidas and Nike.

The promotion of brand image means the improvement of efficiency, so all sporting goods businesses are trying to show their fashionable side.

In this regard, some domestic sports brands have improved considerably. The reporter saw in a store's Lining store that during this time, Lining launched many new products, which is more fashionable than ever before, and attracted many people to stop.

However, in this fashion war, it is obvious that there are two levels of competition. Domestic brands are not as good as foreign brands as a whole, but they are slightly inferior in fashion sense.

Foreign brands may be the most rewarding party in this fashion war.

Sporting goods are becoming more and more fashionable. It has not only met functional needs, but has become the new favorite of fashion makers.

Everywhere in Beijing's fashionable Wangfujing and Xidan, young men and women dressed in sports brands are walking on the streets, both in the whole sports series and in mashup.

The pursuit of comfort and freedom is the idea of many young people nowadays, and sporting goods give them such an opportunity to show themselves.

This trend has intensified with the advent of the Olympic Games. In TV and fashion magazines, many stars often appear in sportswear, making people feel fresh and free.

The self change and innovation of sporting goods have led to these ideas.

Sportswear no longer focuses on perspiration, but also cuts the lines and uses colors and patterns. Sports shoes are no longer a tool for protecting feet, but become lighter and more flexible.

When sporting goods are given such a connotation of life attitude, the choice of them becomes more careful, and sporting goods can not stop in fashion.

The sporting goods businesses undoubtedly see this trend, so they are making every effort to turn their products into fashion and fine life representatives.

Each brand has come out one after another, and there is a great flavor of "no fashion, no survival".