Heng Yuan Xiang Continuously Improves The Ability To Create And Realize Brand Value.

On the evening of August 8th, the climax of the opening ceremony of the Olympic Games was repeated.

When the Chinese sports delegation entered the stadium in formal dress, the whole stadium was boiling again.

Liu Ruiqi, President of Heng Yuan Xiang, was particularly excited.

As the sponsor of the first non sport textile major in Olympic history, Heng Yuan Xiang fought for more than two years, and finally provided the Chinese sports delegation with a bright entrance dress.

In December 22, 2005, the longtime Yuan Meng Yuan Olympic Games, which has long sponsored sports, will provide funds, formal clothing and home textiles support for the 2008 Beijing Olympic Games and Paralympic Games, including 25000 sets of home textiles for the Olympic Village and media village. It will provide more than 10000 suits for Beijing Olympic Organizing Committee officials, Olympic technical officials and Chinese sports delegation.

In 1995, Liu Ruiqi, chairman of Heng Yuan Xiang, sprung up to support the Olympic dream. Liu Ruiqi regarded the sponsorship of the Olympic Games as a self challenge to make Evergreen's everlasting career and began the difficult journey of chasing the dream.

After 1996, every Olympic Games will recruit sponsors, Heng Yuan Xiang will send people to explore the threshold and take it as a driving force for the growth of enterprises.

At that time, Heng Yuan Xiang sold 10 thousand tons of hand woven yarn annually, making it the largest company in the world.

Beginning in 1997, Heng Yuan Xiang's industry extended to home textiles, knitting, clothing and other fields.

In sponsoring a lot of brand value creation in Heng Yuan Xiang, sponsoring sports is a bright one.

Liu Ruiqi believes that when Heng Yuan Xiang's trademark and Olympic logo are combined together, it can better satisfy the psychological and spiritual needs of consumers. Consumers' memory of brand will also change from cognition and cognition to recognition and recognition faster, which is exactly the foundation for a brand to continuously develop and grow.

Sponsoring the Olympic Games can boost sales, enhance brand awareness and reputation, and maximize brand value. This is the consensus of Olympic sponsorship companies, but Heng Yuan Xiang has a long-term thinking.

Heng Yuan Xiang started from a retail enterprise and struggled to forge an old brand into a gold lettered signboard.

After becoming an Olympic sponsor, Heng Yuan Xiang is actively preparing for the new pformation to become a strategy, consulting, management and consultant company that manages multiple brands.

Liu Ruiqi believes that it is important for an enterprise to own a brand, but more importantly, to have the ability to manage the brand and create and realize the value of the brand.

Heng Yuan Xiang, through the Olympic best practice platform, will train enterprises to improve their ability to create and realize brand value through the search, combination, design, dissemination and identification of cultural resources.

Heng Yuan Xiang emphasizes the highly integration of Olympic marketing and Olympic spirit, and expects to steadily establish lasting links with the Olympic Games and enhance corporate culture.

Heng Yuan Xiang held a ceremonial costume design competition for Beijing Olympic Organizing Committee officials, technical officials and Chinese sports delegation.

Heng Yuan Xiang also mobilized millions of families to weave the Chinese knot to donate the Olympic Committee.

To enter the Olympic village every athlete room, "Olympic Games have me", more families to participate in it, Heng Yuan Xiang believes this kind of friendly and solidarity spirit is highly consistent with the Olympic spirit.

Heng Yuan Xiang also organizes ten thousand youngsters in the Tiananmen square to hold the "harmonious China, imagine the Olympic Games" sports activities, sponsoring about 40000000 middle school students to participate in the Olympic Games themed "Heng Yuan Xiang literary star" middle school composition contest.

To provide more than 10000 sets of formal clothes for the Olympic Games, it is not difficult to join the factory of Wenzhou Heng Jie Yuan Garment Co., Ltd. with rich experience and exquisite skills. However, the special characteristics of the Olympic Games, tight schedule, heavy task and high standard, are not easy to accomplish.

The time left to the factory after the formation of the athletes lineup has been limited. In order to enable the athletes to wear comfortable clothing, Heng Yuan Xiang has abandoned the Convention of making clothes according to the general size, and has sent experienced and skilled technicians to the tailor's volume, tailored to some of the technical officials who are abroad, and compared with height, weight, photos and sports items. According to the self-reported data, it has been revised again and again into data for factory production.

Usually, there are more than ten versions of costumes.

The athlete's physique is different from ordinary people, and the plate maker Liu himself has cut out more than 200 versions.

After entering the workshop in June, the workshop was able to get the production list, and the high quality wool blended fabric was used in the formal dress. The collar, cuffs and lining process were new, making it difficult, and some garments also required early delivery.

The workers carried out the spirit of struggle, worked overtime and finished the task on time.

For the Olympic Village and media village, Heng Yuan and Xiang joint factory, which produces and installs bedding and curtains, has also worked hard for 8 months.

The more than 20 thousand suite of rooms is complex, with a window size of more than 2000. It only takes 2 months to install only, plus the late completion of the housing project, which brings great difficulty to curtain production and installation.

Red willow company had to go to Beijing for 4 times to collect the size information, use bar code management, input each curtain information, and send 15 managers to monitor the quality, ensure that all curtain installation is not wrong, and contribute to creating a comfortable and humane living environment.