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    How Can Distributors Tell Your Complaints And Dissatisfaction To Manufacturers?

    2008/8/23 14:48:00 34

    Dealer'S Management Method

    The reason why the dealer is found to be "fried" or "killed" is sometimes discovered. The author further explores the reasons, but finds that such dealers tend to be the most loyal, but complain or complain the most. Everyone likes the smooth flow and communication, but they hate the endless complaints and complaints. For a long time, even a good salesman is limited, and his patience is once "unable to control" or he lacks the sense of responsibility. The author has been in the dealer management for many years.


    In today's "survival of the fittest", it is not necessary to make a fuss about the speculation of an unqualified dealer. But a dealer who is loyal and has high potential for growth and is merely complaining is sad and regretful. This is not only the misfortune of the manufacturer, but also the misfortune of the dealer. Therefore, how the dealer can tell the complaint to the manufacturer skillfully and how to make a good fortune in complaining, so as to win more support from manufacturers, will have to become a topic of concern for dealers.

    So how should distributors talk about complaints and dissatisfaction with manufacturers?

    1, no matter how annoying the factory's behavior is, it is necessary to "advance and suppress" and to interact with others in communication, unless you decide to "fire" the manufacturers.

    That is to say, before dealers complain and blame manufacturers, first of all, they should understand the skills and knowledge of derogation, learn to understand people's psychology, and recognize the benefits of first praise.

    For example, before grumbling, let's talk about the advantages and advantages of manufacturers, then talk about their sincere cooperation history. First, lay a spiritual pition platform for each other, so that each other's psychology can be accepted in advance.

    Instead of complaining and cursing, there is no advantage of manufacturers.

    Secondly, when dealers use sugar coated shells to send complaints and complaints to manufacturers, dealers should also pay attention to listening and interactive communication skills, such as responding to complaints and questions raised by the manufacturers, observing the reactions of the manufacturers' representatives, if there is any misunderstanding or other objections, giving timely restatements or reasonable explanations, and so on, through in-depth communication and communication, to reach the consensus and resonance of the manufacturers' opinions, so as to make things develop towards their own goals.

    However, in order to make the factory "wake up", it is necessary not to let people down, but also to make people feel confused.

    2, we should not be complaining about things, but we must avoid complaining.

    Many dealers complain that manufacturers always say "Chen Guzi, rotten sesame".

    It is not only a matter of fact, but also a matter of fact, not only exaggerating or "describing" matters, but also making people fearless, and often scolding the swords and scolding others.

    The right thing to do is to first complain or complain about what is going on in detail, point out the ins and outs of the events in detail, point out the time, place, background, results and so on. For example, the policies promised by the manufacturers have not been fulfilled. Why haven't they fulfilled them?

    That is because the amount of work required by the manufacturer has not been met. Why did it not achieve the task?

    That's because the manufacturer's last month's rebate turned into a product loaded on the car, so that the number of products in the target volume did not get enough, and so long as the matter was clearly stated, some things were handled and organized.

    In addition, it is also necessary to say "no matter what salesperson is not able to win the policy" and so on. If this is said, it will give others "complaining". The light will wait, rely on, and will not do the bad impression of the market.

    Finally, complaining that we must not create anything out of thin air, no matter whether the salesperson is new or old, do not "fabricate" some "stories" or "exaggerate" exaggeration, so as to win the sympathy or support of the manufacturers. The consequence of this is to let the salesmen feel that such distributors are difficult to deal with and are not honest.

    3, complain or complain about time and place, don't tell everyone.

    In reality, many dealers are "wife's lips", no matter what circumstances, even if the two group of businessmen is present, he continues to talk endlessly.

    It makes the factory workers feel embarrassed and embarrassed, so that they are bored and hostile.

    The correct approach should be: A, time not to say, for example, try not to say these sad past in normal working hours, so as not to affect a good work mood or atmosphere, you can choose to talk in informal time, such as eating table or alone.

    B, the occasion is not to say, for example, must not be in the public, or distributors, other factory personnel in the presence of the situation, and should find a separate place, such as offices or homes and other places for detailed talks, so as not to affect the expansion, let people down.

    C, don't tell anyone.

    Some dealers are always unable to keep their words. Once they have their opinions or emotions to the manufacturers, they always like to pour out their opinions to other unrelated personnel, or even "pour bitter water". It seems that they are "wronged" in the world and do not say that they are not enough to express their grievances.

    As a result, everyone knows that a certain factory's reputation is not good enough, "unfair treatment" of dealers, and finally let manufacturers have to "tear down Ma Su", with "clean roots", but "evil source".

    A truly clever dealer is strategically aware of when to say and when not to speak.

    4, not only complain, but also put forward a feasible proposal to show your position and determination.

    No matter the resentment of dealers, it is necessary to let manufacturers understand the "difficulties" of dealers, understand that dealers are "the intention of drunken men is not in wine", not "bitter hatred and deep hatred". Instead, they want to find solutions to problems through finding problems and finding gaps.

    Therefore, dealers should not only learn to talk to the manufacturers smartly, but also put forward reasonable and feasible improvement suggestions, for example, the promotion of manufacturers is not in place, and the products are script src=>

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