New Marketing: Revitalize Cash Flow Hangzhou City Quietly Sounded "Consignment Wind"

At 1 noon, the scorching sun was on the top, and there were not many people shopping on Feng Qi Road in Hangzhou. In a consignment shop called "Milan station", Xiao Zhang, the boss, was sitting alone in the shop.

The decoration of the shop is very ordinary, but the items sold are very eye-catching: there are colorful bags on both sides of the wall, computer bags, handbags, backpacks and so on. There are sixty or seventy of them, all are luxury brands such as LV, PRADA, Chanel and so on. Only the color of each package is different. Some are new packages that are not sealed or wrapped in plastic bags, more of which are 9 new second-hand bags and 50% new ones.

"Most of the things in the store are sold by customers."

Boss Xiao Zhang began to explain the concept of "consignment": "you can put the items that meet the requirements in our store for sale. The consignment shop generally does not purchase goods directly, nor does it price. It only provides stores and recommendation services. The price is determined by the owner himself. After the paction, the store charges a commission of about 10%, and if it is not sold in two months, it should be taken back or reduced."

At the consignment shop "OUR STORY" on Desheng Road, the boss set up a piece of foam plastic board with a height of five meters high at the door of the shop, explaining his understanding of consignment: "put a certain commodity in the shop, it is called" send ".

It is called "sell" for you to sell on behalf of the shop, and the rent will not be sold without the sale.

It is found that there are two kinds of consignment shops in Hangzhou City, one is luxury goods, such as "Milan station", the other is toys and "special products", such as "OUR STORY".

But the same thing is that goods are not just "processed goods", but fashion goods with value added or value preservation. Even second-hand prices are not bad.

The "OUR STORY" treasure of the town store is a fully armed second-hand soldier, worth 400 yuan. Wu Jiayuan, the owner of the shop, said: "this soldier is independently deployed in accordance with the complete set of equipment of the US Army. Backpacks, submachine guns and clothing can be dismantled, and everything is fine, so the heavily armed toy is very rare, and the price of 400 yuan is nearly half cheaper than that in the market."

A tour around the shop found that almost all toys were collectible. The limited edition shark family, the seven dragon ball trap doll.

"Ordinary toy shops do not sell, many toys have certain value and collection crowd."

Wu Jiayuan said, at the beginning of the opening of the store, the old master's old mother used to sell used Kitchenware and books in his home. But two months passed, and the store was filled with big and small fashion toys. The scene disappeared slowly. "OUR STORY" became a shop specializing in the sale of toys.

"Everyone can come to consignment, but not everything is suitable for consignment."

Wu Jiayuan concluded.

In luxury stores, let alone the last season's LV package, no longer owners' favorite PRADA shoes, Cartire watches not worn, and GUCCI glasses that have not been used before they can get the favor of shopkeepers.

"Many people like to buy expensive clothes, bags, watches, but after a momentary impulse, they find themselves not suitable for themselves, and they just leave them at home, or after a long time, they are" happy and old ". If they pile up at home, they are a lot of expensive rubbish.

In Hangzhou Rainbow City opened a physical consignment shop, and on Taobao's special luxury consignment shop 007 Huang Yi Ming said, "for shippers, consignment is to revitalize their own liquidity, to achieve green consumption."

Jiang Ke, who likes to play the watch, has sold many watches in the 007 store of luxury consignment shop. Recently, he sold a 9.5 new PERREGAUX 1945 series table at a price of 16 thousand yuan. The price of the new watch is around 45 thousand yuan.

After the money was taken, Jiang Ke changed hands and bought a new watch.

Entrusted with the goods to the consignment shop, Jiang Ke thought it was a good way out: "there are fewer things to sell, and shops are unrealistic. In the past, the players who could only be familiar with each other had their mutual needs, and now there are more consignments, and there are more opportunities to sell, so there is no need to worry about unsalable".

At ten in the morning, Dai Dawei, a sophomore in the summer vacation, came to the store to see if he had collected the Gundam series toys and looked at the new dolls.

He is a frequent visitor to this consignment shop, not only buying soldiers, Gundam series dolls, but also the GBM20 annual limited edition commemorative machine.

In the eyes of ordinary people, these are small things, but for Davy, they are very fond of the baby. "I particularly like Gundam series dolls, but they are too late to collect, and many limited editions are gone. The last one was 9 new, only 200 yuan, and a new one would sell for 600~700 yuan. I only spent 1/3 yuan."

It was this doll that made Dai Dawei go to the consignment shop to hunt for treasure.

Cheap and affordable -- that's why most buyers come to consignment shops.

At the "Milan station", Miss Xu, a bank worker, pointed to a limited edition LV package. "This bag can't be found in the LV store in Hongkong. The new price will be sold to 22 thousand yuan, and now the consignment shop only sells more than 19 thousand. If you really like it, you can get rid of it."

Consignment has become an industry abroad.

"In Japan, there is a whole street consignment area, while Hongkong, China is mainly consignment of luxury goods. The consignment of luxury goods in Shanghai, Beijing and Shenzhen is also good, and is only just beginning in Hangzhou."

"Milan