Yang Donghui: Home Textile Exhibition Ignites Industry Upgrading Hope

On the 26-28 day of August 2008, a global event of home textile industry -- the fourteenth China International Home Textile and Accessories Expo was held in Shanghai New International Exhibition Center.

909 exhibitors from 25 countries and regions, including China, Italy, France, Germany, Britain, Spain, Greece, the United States, Australia, Japan, Korea, India, Pakistan, Austria, Canada, Holland, Saudi Arabia, South Africa, Thailand, Vietnam, Turkey, Portugal, Israel, China Hongkong and China Taiwan, will present a feast of home textile brands.

The exhibition area is over 100 thousand square meters. The nine pavilions are divided into bedding area, decorative fabric area, non-woven area, curtain area, indoor ornament area, designer salon, overseas exhibition hall, down and product exhibition area, electrostatic flocking exhibition area, towel exhibition area, etc.

The exhibits include bedding, indoor ornaments, feather and down products, towel products, curtains, decorative cloth, etc., which fully embodies the idea of home textiles advocated by China's home textile industry.

At present, the textile industry is facing a very difficult time, this exhibition still attracted widespread attention in the industry.

"At present, the development of the industry has indeed encountered unprecedented challenges, but the more pessimistic we are, the more positive we should be to guide, like lighting the Olympic torch, with the hope of lighting the industry with the exhibition."

Yang Donghui, vice president of China Textile Industry Association and President of China Textile Association, said.

Yang Donghui evaluated the economic performance of the home textile industry with "good overall development".

He said that since 2000, the home textile association has pushed the Chinese textile industry to a fast growth track of 6 annual average growth rate of 30% through the "momentum". It has become a thriving industry in China's textile industry, attracting many investors to enter the home textile industry.

Under the situation of promising investment in the industry, the home textile association has put forward the "cold thinking" under the heat, guiding the industry and enterprises to view the future development rationally.

Despite the slowdown in international market demand, the rising cost of domestic elements and the tightening of macro policies since the second half of last year, the domestic textile market still maintained an increase of 30%.

With the sharp decline in the export of textile industry, the export volume of home textile industry increased by 22% in 1~6 months.

This is the result of the 2008 development of the home textile association from five aspects: "creativity, responsibility, characteristics, operation and team".

But Yang Donghui also believes that the home textile industry is still running in the "double high" environment, that is, high cost and high risk.

In particular, tight monetary policy, full implementation of the labor contract law, supervision and enforcement of energy saving emission reduction targets, and new challenges in the post Olympic era, the slowdown in the international economy and the rise of Southeast Asian competitors will directly affect the development of the home textile industry.

Yang Donghui said that the home textile industry can only cope with the current challenges only by taking the road of creativity and differentiation.

He hopes to see the creativity of enterprises in the field of life, decoration, sales and service in this home textile exhibition, create new markets and create new demands through creativity, so as to establish the industry's confidence in overcoming difficulties.