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Stimulating The Vitality Of Fujian'S Service Enterprises In The Process Of Innovation And Upgrading

2008/8/26 15:58:00 18

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The clothing and apparel industry of Fujian province has made great progress in the past five years, from amazing to fifth, from famous brands to more than 100 famous Fujian brands and 13 famous brands in China. The industry has made rapid and rapid development, and has formed a strong market competitiveness.

Recently, affected by the adjustment of industrial structure, the appreciation of the renminbi, the US subprime crisis and the change of market supply and demand, the manufacturing industry of Fujian province has been hit by a certain degree of market impact, and the development of enterprises has also encountered difficulties. But I believe that the difficulties are only temporary. Enterprises should focus on long eyes and face difficulties, and the government is doing everything in its power to help everyone tide over the difficulties.

In fact, everything has the law of development, and the market economy is the same.

High indicates a low adjustment, low indicates a high arrival, no lasting wind and no long market depression.

Therefore, we must correctly understand and deal with the difficulties we are facing at present, we should also see our own advantages and potential market demand, and strive to achieve more gratifying achievements in the future development.

Now the industrial development is at a turning point. Jiang Hengjie, executive vice president of the China clothing association, summed it up as a period of adjustment and upgrading.

Through several months of market research and analysis, we believe that industry is developing in differentiation.

In the past, the extensive economic form which relied solely on the market and price, relying solely on the advantages of price and cost, has been increasingly unable to meet the new market competition needs. In the future development, a series of factors related to technological progress and technology upgrading, such as brand and quality, will play an increasingly important role.

Fujian clothing and apparel industry has such a good association board group. I hope this good team can continue to serve the development of the industry as always.

The textile and garment industry is closely related to the life of the masses. The clothing and clothing products are not only the necessities of people's daily life, but also the carriers of culture and spiritual enjoyment. In the past, we paid attention to cheap and fine goods, and this material consumption was based on the consumption of material resources and environmental governance.

With the strengthening of the national macro-control and the adjustment of the economic policy, the original operating mode has been unable to adapt to the new competition demand.

Only by keeping pace with the times, constantly upgrading, innovating and constantly improving the brand's gold content, can the garment industry achieve greater and further development.

Therefore, I think the development of Fujian's clothing and apparel industry should start from the enterprise itself and from the industry itself.

The source of enterprise vitality lies in the innovation level of employees, and the source of social vitality lies in the level of enterprise innovation.

Therefore, the fundamental and core of Fujian's clothing and apparel industry is still in the enterprise. The government can provide a good environment for development, and can also solve the difficulties encountered by enterprises, but enterprises are the driving force to promote the development of the industry.

First of all, Fujian clothing should be driven by leading enterprises, starting from the implementation of brand strategy, strengthening domestic and international market development, learning advanced experience of international brands, striving to improve the competitiveness and brand awareness of Fujian brand enterprises, and enhancing the brand added value of local brands.

Secondly, we must strengthen industrial integration, strengthen the industrial chain structure, form the overall upgrading of marketing, R & D, processing, raw materials and other links, so as to realize the comprehensive upgrading of the industry.

At the same time, we need to strengthen the expansion of domestic and foreign markets, strive to improve the market share of Fujian brand, enhance the market image of Chinese brands, raise the price level and brand added value of Chinese products, and make it more suitable for the future competition requirements through the overall promotion of two kinds of strength, soft and hard.