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    Anta: By The Olympic Force, The Net Profit Doubled Over The Same Period.

    2008/8/26 15:41:00 24

    Sports BrandOlympic MarketingAnta

    Anta sports (02020.HK) announced its half year performance as at the end of June this year.

    The company, which has just completed its annual listing on the Hong Kong stock exchange, announced that during the reporting period, it benefited from the Olympic Games. The group achieved a turnover of 2 billion 200 million yuan, an increase of 52.3% over the same period last year, and the profit attributable to shareholders was 434 million yuan, more than double the 203 million yuan in the same period last year.

    The group achieved a basic profit of 0.17 yuan per share.

    The board announced an interim dividend of HK $0.1 per share for its performance.

     

    Driven by good performance in the first half of this year, Anta sports opened its stock price high yesterday, closing at HK $5.02, up 5.684%.

     

    First, Li Mingjiang, director of the research department of Shanghai securities company, said Anta sports's performance exceeded the expectations of the company's analysts. Anta's sports performance in the second half of the year will continue to maintain good growth.

    "Sporting goods, especially sports shoes, are not essential necessities in countries such as the United States, but in China, they are more of a necessity."

    Li Mingjiang said, "we think Anta sports sales in China will continue to grow."

     

    Ding Shizhong, chairman and chairman of Anta sports, said at a press conference yesterday that there was no concern that the mainland retail market would slow down after the Olympics.

    He said that from the performance of orders two months ago, there was no sign of slowing growth in the industry, and the group even gained 20% of the same store sales growth in July.

    As of the end of June this year, Anta has 5193 sales outlets in China, which is expected to increase to 5400 by the end of the year, and the number of flagship stores will increase from the current 8 to 10.

     

    Anta sports will expand children and fashion products this year. It is expected to add 100 stores to children's shoes stores by the end of this year.

    Ding Shizhong predicts that by the end of 2010, children's sports shoes business will account for 7% to 8% of the total income of the group. In addition, there are plans to add 100 fashionable young shoe stores in the first and second tier cities.

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