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    No Luxury Is Not CBD: A Big Step East Of The Beijing Business Center

    2008/8/27 15:20:00 32

    Shopping Centre

    It is true that building patterns change cities.

    Beijing city's orbital complex, which is above the double track pfer station, is reintegrating the high-end commercial layout of Beijing and activating some new business circles that have long been very promising.

    East of Beijing City, outside the Fourth Ring Road, the original eight king grave, now the great road, a new business circle has already become imposing.

    In the early years, it seemed to be the site of the thermal power plant.

    But the background of Guohua real estate, the size of the China Trade Center and the planning of the project group all indicate that it will become an eye-catching and extravagant new business circle in Beijing.

    There are many place names with "grave" words in Beijing. The eight kings tomb is just one of them. Maybe it is to avoid its bad luck. When the first line subway was named, it was called "the great road".

    Actually, Tai Wang Road is a road from north to south, which is crossed with the East Chang'an Avenue, sandwiched between the East Third Ring Road and the East Fourth Ring Road. It is called the "West Grand road".

    7 years ago, when Da Wang Road was still a gray industrial storage area, people would even overlook such a stop on MTR line one.

    At that time, the road was only a little busier to the north of Chang'an Avenue, but still far from the red temple, it was still a small and shabby top.

    Apart from a noisy market in the eastern suburbs of Chang'an Avenue, some factories in the southern part of the city are chemical plants and Beiqi.

    Around the eight kings tomb, there is only SOHO modern city in the southwest corner. It is quite fashionable. A subway station, stalls spread all over the place, and the snack bar is lined up. It feels like a combination of urban and rural areas. The whole environment and the distance between China World Trade Center and New York are compared to that of a small town in Manhattan.

    But when the trade was completed, the great road robbed at least half of China World Trade Center's eyeballs.

    From Beijing to Chang'an Avenue, from the west to the East, the mixed Xidan business circle, the old brand Wangfujing business circle, the white-collar clustered China World Trade Center business circle, and the shopping center of the Grand Avenue gathered by luxury goods, the commercial center of Beijing seems to have moved eastward.

    With the opening of Huamao shopping center, Tai Wang Road area will form the new high light world, Huamao shopping center, new world colorful department store, high-density and high-end department store of Meimei department store, and thousands of international brands, plus the commercial facilities of Huamao commercial street and Ritz Carlton and JW Marriott two super five star luxury hotels in the Huamao center, which has made the Tai Wang Road area a prototype of a mature business circle.

    The overall design of Da Wang Road commercial area can be described by atmosphere and elegance.

    The shared space designed by KPF architects in the United States is clean and bright, modern fashion, smooth and unobstructed simple route and quiet elegant shopping environment, creating an ideal shopping and leisure space for consumers.

      “新”光閃耀 領(lǐng)軍金領(lǐng)高檔商業(yè)

    In April 19, 2007, Taiwan Xinguang three Yue Department and Beijing Hualian Group jointly invested in Beijing's largest single high-end department store.

    For a time, CBD was filled with smoke.

    With its 90 top international, first-line brands and 938 global brands, Xinguang world has quickly established the position of the top grade department store in Beijing, and has brought the reputation of luxury brand collection to the grand road business district.

    In the luxurious lineup of Xinguang world, PRADA, CHANEL, GUCCI and other top international brands have set up flagship stores; DUNHILL, BV, ANNASUI and other 42 international brands have also opened concept stores for the first time in the shopping arcade.

    Among them, Xinguang Tiandi also introduced 24 brands such as FRED for the first time to enter China, and 53 brands such as MARC JACOBS for the first time to enter Beijing.

    GUCCI took the 1300 square metre street pavement as a flagship store in China.

    Today, by James Carpenter Design Associates, the street corner and the bright GUCCI shop have become one of the landmark buildings in the Da Wang Road area.

    Since the opening of the store, it seems that the shop has never been cool, and even at rush hours.

    Although some of them are still in the Window-shopping stage, they will not feel anything wrong with this.

    Salvatore Ferragamo, Dunhill, Marc Jacobs, HUGO BOSS, BURBERRY and so on a series of big cards also do not let the edge, luxury shop window in this way in the big west road.

    The temptation of street life is constantly inspiring passers-by enthusiasm and desire for luxury goods.

    With the support of internationally renowned brands, Xinguang world is full of strong voice: the world famous brand flagship store of sun GUANG world will achieve "zero time difference" with global goods. Every season, the new products will not show two of these brands in Paris or New York stores.

    Those families who live nearby or work nearby and go abroad to sweep goods every year are now able to walk in the forefront of international fashion.

    While introducing international brands, Xinguang introduced international advanced service concepts.

    There are 5 private skincare rooms in the cosmetic area of the first floor, which relieves the embarrassment of women smearing in public places. There are cafes in every shopping area, so that people in shopping malls can stop at any time.

    In the area of 180 thousand square meters, 1 floors from the ground floor to 6 floors on the ground cover the world's top names, department stores, restaurants and so on.

    Here, from a few dollars to millions of famous products, from France's centuries old classic to the old Beijing style snacks, from the world's top quality to the street personality fashion, from the future life science and Technology Museum to the international boutique, you can find and buy.

    All these are interpreting the "Happy New Life" concept of Xinguang world.

    For more than a year, Xinguang has become a new landmark for white-collar workers. Friends soon focused their date on the top brand department store that is fashionable and diverse.

    A short message for Metro Line 1, Xinguang exit.

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