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After The Olympic Games, The Commercial Retail Market Is Still Promising.

2008/8/29 15:59:00 31

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During the Olympic Games, the main retail sales enterprises with Chinese characteristics were hot selling in Beijing.

Looking ahead to the development of the commercial retail market after the Olympic Games, the development prospects of the industry are still generally optimistic in the context of economic growth, income growth and upgrading of consumption.

Analysts pointed out that the expected consumer demand has not declined significantly. Although the slowdown in economic growth and inflation have an impact on the retail industry, under the current economic situation, the impact will not be too great, nor will it be so fast.

　　特色商業奧運最火

According to the Beijing Municipal Bureau of Commerce, according to incomplete statistics, as of August 22nd, 50 Olympic games peripheral hospitality business enterprises, such as Xiushui market, contemporary shopping mall and Hongqiao market, had received nearly 2000 batches of Olympic guests, totaling more than 18 million people, and the consumption of Olympic guests exceeded 50 million yuan.

Among them, Hongqiao market, Xiushui market and other units have higher sales, ranking the top.

Among them, the Xiushui Street market is the leader.

Wang Zili, general manager of Xiushui Street, told reporters yesterday that in from August 8th to 24th, the total volume of passenger traffic in Xiushui Street was 776268, of which the number of foreign guests was 659827; the total passenger volume last year was 611895, of which the number of foreign guests was 489516; the number of people increased by 26.9% over the previous year, and sales revenue exceeded 200 million yuan, and silk and custom made clothing became one of the most popular products.

In addition, the Olympic concession merchandise retail is also very popular. Sales of many venues are very popular.

Compared with the red hot sale of special commercial and Olympic licensed products, many shopping malls in Beijing are generally relatively cold in the market during the Olympic Games, and sales of many shopping malls decrease year by year.

　　前路“風景”依然看好

Analysts are still generally optimistic about the prospects for the development of the retail industry.

The impact of slowing economic growth and inflation on the industry has also attracted widespread attention.

Guotai Junan analyst Liu Bing and Xu Xiaofang pointed out that from the historical data, June and July is not the peak season for consumption. Why is consumption growth accelerated in 2008 in June and July?

Based on the analysis of the sales volume of the wholesale and retail trade above the quota, overall consumption upgrading and upstream price pmission become the main reasons for the rapid growth of consumption.

According to the National Bureau of statistics, in July 2008, the total retail sales of consumer goods amounted to 862 billion 900 million yuan, an increase of 23.3% over the same period last year. The total retail sales of consumer goods totaled 59672 billion yuan in 1-7 months, up 21.7% over the same period last year.

According to the classification, retail sales of food, clothing and commodities increased by 22.3%, 27.5% and 31.1% respectively in the wholesale and retail trade above the limit of July.

Among them, cosmetics increased by 31.8%, gold and silver jewelry increased by 43.6%, auto products increased by 27.8%, and oil and products increased by 55.2%.

"Although the trend of consumption upgrading is still evident from higher growth rates of clothing, textiles, automobiles, jewellery, toys, furniture and other commodity categories, the increase in sales of petrochemicals and other products brought by upstream price pmission is also a major factor affecting the growth of total retail sales of consumer goods."

Liu Bing and Xu Xiaofang pointed out at the same time.

Jiang Hai, a national securities analyst, said that slowing economic growth and inflation will undoubtedly have a negative impact on the retail industry. However, he expects that nominal growth rate will remain high and the defensive opportunities of the industry will still exist.

Zhang Xiaode, Deputy Secretary General of the China Public Economic Research Association and professor of National School of Administration, told the media that the Olympic Games had a stimulating effect on China's economy. However, after the Olympic Games, China's economy is still mainly influenced by macroeconomic policies and the trend of the global economy.

"In addition to the more volatile events in May, the market's pessimistic demand has not fallen sharply, because the long-term growth driving force of the industry still exists. If there is no malignant inflation or other macroeconomic deteriorations, we believe that the department stores as clothing and gold and silver ornaments and other commodity outlets still have a good demand environment."

Jiang Hai said so.

Ouafi, chief analyst of GF Securities retail industry, is also optimistic about the retail industry in the second half of the year.

"From historical experience, consumer demand will rise during the decline of CPI's real index.

In addition, sales in the second half are generally better than in the first half. "

It said that even considering the impact of economic slowdown, it would not be so fast in the retail industry.

"In fact, moderate inflation is conducive to the growth of retail consumption, while the current incidence of hyperinflation in China is very small."

For supermarkets, because sales are mostly consumer necessities, inflation is relatively small, but because of the gradual decline of CPI, the growth rate of same store sales in supermarkets will be lower than in the first half.

"Unless the sales growth in the fourth quarter is much lower than that in the first quarter of this year, I am still optimistic about the retail market next year."

Eurasian Philippine said.