Home >

Marketing Strategies For Non Olympic Sponsors

2008/8/29 16:01:00 26

??? 日本語 Fran?ais English 中文

Marketing Strategy Olympic Marketing Sports Marketing

The failure to get the official Olympic sponsor's name does not mean giving up efforts.

The hot Adidas and Nike, which cost a lot of money to become the official clothing partners of the Olympic Games, have sponsored a number of sports teams including top athletes on the basis of extensive research.

However, despite the heavy financial burden, sports players can not swallow all the opportunities.

A senior Chinese sporting goods company has said that there are many defensive factors behind ADI and Nike's spendthrift sponsors, but they are still unstoppable.

The smart Chinese sports enterprises have taken the opportunity to consider the opportunity to excavate business opportunities from the second or the unpopular sports teams.

Among them, Hongxing Erke sponsored the Korean team, and PEAK sponsored Iraq is the two outstanding case.

The world's top sports teams seem to have little interest in sponsoring the DPRK.

But in fact, North Korea and the Olympic Games are full of strength.

The best hope for the Korean team to win the cards is weightlifting, gymnastics and judo.

These three items are also the advantages of the Chinese team. Therefore, these projects will receive the attention of the Chinese people during the Olympic Games.

Perhaps Hongxing Erke sees this point.

The company hopes to enhance its popularity in the country through sponsorship of the DPRK.

The Korean team finally won 30 medals in the three events.

And "gambling" is the strategy of Hongxing Erke.

The Chinese weightlifting team sponsored by China finally won the first gold medal of the Chinese team and caught many eyeballs.

However, the sponsorship of PEAK, who also chose the cold sports team, has suffered twists and turns.

At the beginning of this year, PEAK announced its hand in hand to the Iraqi team.

However, the development since then is unexpected.

The Iraqi team was once disqualified from the competition.

Although PEAK started designing clothes for Iraqi athletes, team officials and logistics personnel very early, PEAK's clothing was delivered to Iraq on 14 days for various reasons.

Although PEAK executives said that the current wave of support for Iraq, "PEAK brings more attention than expected.

Such a high exposure allows PEAK to save a lot of advertising fees.

But the public was moved by the old T-shirt of Iraqi athletes earlier.

Is it a victory or a failure, or an exposure rate or a reputation?

PEAK has to face such a problem.