Clothing Agent: Is It Natural?

Many garment agents have had such experience. When their size is small, their days are very moist, but with the increase of strength and scale, the days become more and more intense.

Many agents do not understand the reason for this. They think that there is only a difference between the size and form of agents, and there is no essential distinction. Some even come to the conclusion that "clothing agents are naturally not big enough".

But is this really the case?

In order to explore the answer, Ms. Zou Yu, the consultant of the Sino international brand consulting company, interprets the concept of "agent company operation", which may inspire most of the clothing agency franchisees.

Where does the "bottleneck" come from?

Reporter: at present, many agents are developed from self-employed households. Compared with brand dealers, most of them do not have perfect corporate organizational structure and management system. Will this have an impact on the development of agents?

Zou Yu: when the agent is in the initial stage, the boss is always the general manager, the salesman, the buyer, the cashier, the accountant, and the big and minor matters must be done in person. Such agents need only one facade, plus two couples.

But with the expansion of scale, agents expand from one shop to many stores, from running a brand to running multiple brands, when the boss starts to invite people to do it, there will be warehouse management, finance, cashier and salesman.

But the problem is that such a simple organization can not get systematic cohesion in all links, and the staff can not complete the task according to the system process step by step, thus resulting in various problems, such as personnel setup errors, conflict of functions, team communication and collaboration.

Reporter: in recent years, many agents in the regional market, regardless of financial strength, or local resources are very strong, more and more franchisees, but they always feel that business is not as good as a day, why?

Zou Yu: most agents only want to make money, and think that the more brands they have, the more franchisees, the more opportunities to make money.

But in fact, the process and result of many agents choosing agents and franchisees are often "messy" because of the weak management ability of agents, but the business is easy to get out of control.

Therefore, when the agent finds a good brand, but suddenly opens ten or even twenty stores, it will find that its profit is not as good as that of 5 stores. The root of this problem lies in the fact that all the funds are confined to the cost of stock and storefront.

"Management" must keep pace with scale.

Reporter: indeed, we also found that many agents worked well when they were small, but the scale was rather chaotic.

But the question is, how can we solve this bottleneck?

Zou Yu: I think the bottleneck that restricts the development of enterprises is mainly in management.

In other words, agents can not adjust their management according to their own scale.

When it is small, it assumes many roles such as purchasing, keeping, accounting, and salesmen. But when it is large, it can not meet the needs of development.

Therefore, the problem that the expanding agent should solve as soon as possible is the upgrading of management and the pformation of roles.

In fact, many agents have reached the stage of company operation. It is absolutely necessary to set up relevant departments to operate according to needs.

Many dealers do not want to set up relevant management departments because their consciousness has not changed, and they are worried about increasing their labor costs. But they do not know that the confusion of management has already engulfed a lot of profits and lost many opportunities.

Reporter: however, the pformation of agents can not be operated solely on the basis of their own experience.

Zou Yu: you're quite right.

Generally speaking, the experience of agent franchisee is mostly the experience of opening a store and running a brand. These experiences are the experience of agent franchisee in purchasing, selling, store service and so on.

However, if agents want to be bigger, they must have management experience.

Large scale agency business and operation of multiple brands must establish a complete terminal marketing management system, which includes personnel classification management system, company organization process, marketing planning, etc.

The role of market must be changed first.

Reporter: most agents in the market want to grow and grow, and do not want to be reduced to the "two peddler" of brand enterprises. They have a dream of realizing their own business and being an entrepreneur.

So what kind of role pformation do agents need to do in the process of pformation?

Zou Yu: I always thought, "how big a boss is, how much business there is."

Many agents do not do much, mainly because they are not "managers".

Therefore, if agents want to pform and expand, they must change their roles. They must change from the operation mode of individual businesses to the operation mode of corporatization, and only change the concept of "porters" of brand enterprises.

With the resources advantage of the local market, agents can create "gold lettered signboards" as well as brand enterprises, and become the model enterprises in the industry.

After the expansion of business scale, the organizational structure of agents will start to change. On the one hand, we should set up corresponding organization, set up the operation process, establish a perfect company system, and recruit and train more talents on the other hand.

In addition, the establishment of a sound corporate system is much easier to manage.

Reporter: then, what conditions do agents need to have in the process of pformation and implementation of corporatization?

Zou Yu: indeed, as you say, not all agents can achieve this pformation. Only through the survival period, agents in the development stage can go through this upgrading threshold.

I think it depends on several aspects. First, agents must have sustainable development? Script src=>