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How To Prevent Agents From Holding Sales Promotions

2008/8/23 15:05:00 47

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Purpose of interception

Host: Hello!

Welcome to the sugar clinic.

It is an old problem for agents to retain sales promotions. Many manufacturers have met, but some have already solved them, others are seeking solutions.

Here, I want to know a case first: why should an agent retain a promotional product?

Are there any other reasons besides selling money?

Yang Wanpeng: of course.

But selling promotional items for extra profit is the most common.

However, it does not exclude the agents from leaving some valuable promotional items such as electrical appliances, bicycles, etc. for their own use and for friends and family members.

Weng Xiaoyun: another possibility is that the agents will not sell the usual promotional items, and they will be paid to the new year's day for the purpose of rapid sales.

Although this is not a strict interception, this practice often makes the product do not take the goods at all times, but only when the festival is added, it also has a certain impact on the sales work of the enterprise.

Interception method

Compere: what method does the businessman use commonly to intercept?

How can we capture both promotional products and enterprises?

Zhao Banghua: as long as manufacturers do not stare, it is not easy for businesses to save some promotional materials.

The manufacturer has a barrel of cooking oil for each box of wine. When he goes down to match, two boxes can be given to a bucket. Will he make a bucket?

As for Keychains, ball pens and so on, the number is large, and it is also randomly distributed. Can you let the merchant give you a list?

Weng Xiaoyun: this kind of thing is very common.

The key is that promotional products are not goods, and we can't take him as a result of merchants' retention of promotional materials.

So even if we find it, we can only tell him not to do so, or tell the two batch of terminal sales promotion policies that we want to sell to the agents.

This leads to the repeated retention of promotional items.

Yao Junping: to tell you the truth, many enterprises now have three accounts, of which only one is true.

You say, a company that does such a false account level, is it not Zhang Fei to eat bean sprouts?

Work hard in management

Moderator: it seems that it is not difficult to retain sales promotions, but we can not relax the supervision of promotional items, otherwise, promotional products will not play a proper role, and will also waste the promotion costs of enterprises.

As far as I know, Baiyun edge has done quite well on this point. I wonder if manager Zhao can tell us some secret decisions.

Zhao Banghua: I have encountered this situation before, and I have held several meetings to discuss the countermeasures.

Now this problem is basically extinct in our company.

Our method is very simple, that is, management must be in place.

In promoting sales, not only

Salesman

To come, the district manager who is responsible for the regional market also needs to manage at the scene. How can businesses intercept them?

For the promotional items put in the hotel, our method is to hand them over to the promoters, and we directly manage the promoters, and check the promoters' posts and sales promotions at noon and evening every day, so that they dare not swallow up promotional items.

For the promotional products distributed with the goods, we must ask the businessmen to give us the receipt of signature and seal after they are issued to the merchants.

In the process of specific payment, I ask our businessmen to stay in business.

Salesman

We must take part in the business in order to avoid business interception.

In a word, try not to let merchants deal with promotional products alone, and supervise the whole process of promotional products, so as to minimize the possibility of business interception.

Moderator: Zhao's method can be said to be very practical, but for small businesses and small business management is not in place, it seems difficult.

The black land wine of Hecheng liquor industry has been enjoying great popularity in Hebei and Shandong and Henan in the past two years.

We should have a unique understanding of this aspect.

Yao Junping: we have not encountered such a situation, of course, this is related to the specific circumstances of our company.

For example, in Shijiazhuang, we have many families.

Distributor

Besides, black land is definitely a best seller brand, so businessmen will consider a question: selling promotional materials to earn more money, or selling promotional products to wine, so as to achieve more money in sales.

And sales rank behind.

Distributor

It may also be eliminated by us, so my

Distributor

Basically, no sales promotion is allowed.

In addition, we also control the terminal to a certain extent, and we can indirectly understand the distribution of promotional items, so that businesses will not swallow up promotional items.

Transparency operation

Moderator: Weng manager, you are the only guest from the business system in this sugar clinic. I think you will have a deeper understanding of this, and you should have a concise and practical way to deal with it.

Can you tell us?

Weng Xiaoyun: Although I am

Distributor

But compared with the two batch, I am also a supplier, so how to prevent agents from holding sales promotions is also applicable to me.

My method is pparent operation.

The specific way is to print out my recent distribution policy and distribute it to the terminal, which includes what kind of products and what kind of promotional products and the proportion of distribution.

In addition, at the terminal, I try to hang up and post it? Script src=>