Fast Fashion Attacks The Clothing Industry, And Makes More People Fashionable.

As a leader in the domestic fashion retailing industry, the company has been advocating "making more people fashionable".

And in the fashion and high speed race, he has done even better, which can be seen from the speed and scale of the chain.

From "insist on profit eight" to "let more people fashion up", from "Chinese traditional industry culture brand 50 strong" to "high growth chain enterprise 50 strong", from the CCTV model TV contest Fujian area designated fashion to the total title sponsorship unit, North Qi step by step, is moving forward toward the concept of "WAL-MART in China's clothing industry". What people see is the rise of a representative of the national fashion retailing industry. What we see is "fast fashion", which is praised by North Chi, and has gradually become the natural soil of the rise of China's fashion industry.

The buyers of collects collects popular products all over the world, and professionally fashion designers to make a new revision in terms of categories, styles and styles to form a new product theme series, which conforms to the fashionable features of the current period and avoids the market failure caused by product design.

It also used high-end brands to release fashion information in advance (such as the autumn and winter fashion released in March, the spring and summer fashions released in September, the 6 months' difference between the release time and the real selling season).

At the same time, the use of the national procurement system of the pport system, so that the regional chain stores on the shelves of the whole process of the shortest time in only 10 days, the chain stores new products almost synchronized shipment, the maximum difference will not exceed 48 hours.

This enables him to sell the popular products in bulk in the first time, keeping pace with fashion.

Using small batch and multi batch supply mode, two new products will be distributed to local stores every week for a period of two weeks.

In this way, not only the speed of product renewal is accelerated, but also consumers are frequently patronized. Moreover, each chain store does not need to set up a special warehouse to reduce the cost of marketing.

All of this ensures that he has made "fast fashion" smoothly.

Through the "collectivized order purchase, not pursuing the location of prime locations, cutting all the intermediate links, and eliminating inventory by information management", the four ways to minimize operating costs, reduce commodity prices and popularize the lifestyle elements with a more popular threshold are also achieved.

In recent years, the international fashion retail giants have landed in China, and some of the apparel brands that have been customized through Internet marketing have also developed rapidly. The apparel industry that has been rapidly expanding in the domestic fashion industry is now mature, and in recent years, its fast supply chain adapting to the changing fashion has also been rapidly rising. It has set up a unique banner in the domestic apparel industry, and "fast fashion" has gradually become popular among the people.

In August 11th, on the scene of the "retail rising fashion" of the Quanzhou media meet, the chairman of the board of directors introduced the strategic adjustment of the group from multi brand management to a single private brand and made full efforts to create a strategic adjustment of its own brand clothing professional retailer, that is, in the past, based on the successful experience of selling hundreds of garment brands, it gradually unified the commodity into a single own clothing brand, and continued to maintain and build the company, to build the first professional retailer of its own brand clothing.

Through the development of recent years, we have gained some successful experience in the daily operation management, personnel training and brand building of garment retail through the sale and sale of hundreds of brand clothes. With reference to the successful experience of some international fashion retailers such as ZARA, through continuous exploration and trial, since 2008, the company has been unifying the commodity brand as a single private brand and making full efforts to build the first SPA fashion retailer in China.

In the next few years, while maintaining the market share of men's clothing and expanding the chain layout, the company will continue to enter the market of women's wear and children's clothing, and gradually control the industrial chain from the retail terminal through the layout of industrial parks.

The emergence of Nash has broken the way of traditional clothing brand operation. Its core value lies in "fashion parity", that is, while providing fashion clothes and clothes, it does not give consumers lion talks. It is in the same quality, it serves customers at the best price.

Today, there are many ways to promote fashion.

After becoming the eighth CCTV model TV competition in Fujian last year, he named the ninth CCTV model TV contest in Fujian.

CCTV model TV competition has strong participation and interaction compared with other models.

At the same time, the CCTV model TV competition is no longer a purely fashion model competition. Instead, it extends the tentacles into all the fashion areas, making full use of the power of the brand to maximize the influence of the program.

The CCTV model TV competition not only provides the model players with the stage to display themselves and realize their dreams, but also sets up an effective platform for the interaction between the fashion industry and the business economy.

With the powerful influence of the competition, it has achieved the leap of the value of the brand and the win-win of social and economic benefits.

The "fashion + model" brand shaping movement has injected more fashion and popular elements into the park, and has made the strategy of Vogue's brand fashion to a new height.

Today, Nuo