How To Make The Clothing Factory'S Wealth Come Out?
Concept marketing is no longer a secret. A new concept can be the trigger for the explosion of business wealth. Why is the IT industry the most active and market expanding market? Economists agree that it is not a brand new product but a brand new concept. The reason why the traditional industry does not develop in essence is that there is no new concept to activate the market. Concept marketing can bring an opportunity to take an opportunity for an industry. The new marketing concept is the most competitive and growing original blue chip stock, and it is the only chance for small dinghy to become a super carrier.
At present, few people can say clearly what factory shops are. But just after entering the Chinese market, it immediately won the fast return of the market. Because it can sell goods at a much lower price than the prevailing price. How about the mystery? Where is the secret? First, an example is given to illustrate the operation of the factory store: the A garment factory receives 100 thousand orders for processing orders for women's clothing. In order to deliver the goods on time, we must guard against unqualified items in the order, while maintaining the continuity of production. When the actual production is done, the fabrics will also be processed into finished garments. The more part is called "single tail goods". The factory store headquarters will take it all alone, the price may be only 20 yuan per piece, and then it will be sent to the franchisee at the price of 24 yuan, and the terminal will be sold at the price of 80 yuan (this is only the price of the shopping mall less than 1/10).
The most amazing thing is, why are manufacturers selling at such a low price? The reason is that the profit of the foundry manufacturer has already come into being in 100 thousand. The price of the headquarter's purchase is only the processing cost of the garment (not including the surface accessories and the design cost). Woocoo headquarters is now signing a long-term supply contract with more than 70 Korean Brand Company and nearly 1000 Korean brand clothing manufacturers. Our price advantage and channel advantage can not be duplicated.
After a two-year experience, the fashion brand discount shop, which has been popular for many years, has been abandoned. There are essential differences between the operation mode of factory shops and discount stores. These secrets are the startup password of the market and the absorption code of wealth.
驚天秘密一：進貨渠道
Most of the clothes sold in discount stores come from the Brand Company of clothing, and the products sold by factory stores are directly from clothing factories. Different channels directly determine the price, quality, marketing and many other aspects.
驚天秘密二：商品品質
Discount stores can not be sold at a discount, often broken yards, defective products and outdated backlogs, and the quality and quantity of goods are not guaranteed.
The factory stores are very rich, that is, there are manufacturers' seasonal products, there are orders cancelled by sellers, and surplus products produced by a certain production line. All products are strictly external quality inspection, the quality is absolutely first-class.
驚天秘密三：利潤指標
In reality, we did not lose money in making deliberations. Because the source of goods is different, the bottom line of discount shop discount is the purchase price, and the bottom line of factory shop discount is processing fee. The price of the discount store includes the profit of the intermediate link, and the operating cost of the store. This price is generally 2-4 times the processing fee, and the price of the two can be described entirely by heaven and earth.
驚天秘密四：商品款式
Discount stores are selling off the season's unsalable clothing, while most of the clothes in factory shops are listed on the same brand as clothing, or even earlier. They are seasonal products. Over 30% of the products are sold in Korea and Japan, and there is absolutely no replica in the country. Can you buy such a dress at a price of more than 100 yuan?
驚天秘密五：商品構成
Discounted stores have a single source of goods and are often out of stock in the peak season of clothing sales. In order to ensure long-term discounts, they often need to supplement the brand name products, resulting in unstable quality of clothing, while factory stores have long and stable supply sources, all of which are made up of famous brand clothing enterprises. Brand and quality are the foundation of factory stores.
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