Yiwu Seamless Underwear Enterprises Landed In Italy

A few days ago, Yiwu Huangyuan sales center officially opened in Rome, Italy, and Huangyuan seamless underwear successfully landed in Rome market.

After entering the Rome market, the seamless underwear of Huangyuan has been widely welcomed by consumers while it has been widely welcomed by consumers from all walks of life.

The mainstream media in Italy have reported the news of another large Chinese enterprise landing in Rome, and said that China's seamless underwear will bring new impact to the Rome underwear market and make the competition more intense.

Yiwu Huangyuan group was founded 10 years ago. Now it has become a large private enterprise mainly producing seamless underwear. It has the most advanced sets of computerized equipment in Italy, Italy plate making and the latest model in Europe.

The products include a variety of seamless underwear for men and women, T-Shirts, vests, suspenders, swimsuits, sportswear, bra and so on.

The potential crisis of the market has led Luo Zhangdong, chairman of the board of directors, to have the idea of going out. According to him, Yiwu has a large number of seamless products going to the international market every year, but because of the lack of well-known brands, these products are mostly exported in the form of OEM production, and the value of the products has not been fully reflected.

As more and more enterprises enter the field of underwear, the profit margins of OEM production are reduced. The price of seamless underwear has dropped from 200~300 yuan / set a few years ago to a minimum of 30 yuan / set this year.

The sales of underwear market have been faced with severe challenges. It is the only way for the underwear industry to become bigger and stronger by making independent brand enterprises, avoiding unreasonable price competition, increasing the added value of products and expanding exports.

In order to go out, Luo Zhangdong, after careful market research, decided in 2007 to open up a direct selling window in Rome, the capital of Italy, which has a high level of seamless underwear.

In order to win orders, we can collect European and American clothing technology and design information at any time, improve the production process, and integrate products with the international market.

Luo Zhangdong said that it is a step to go out sooner or later to integrate with the international market.

In order to encourage enterprises to go abroad, the Yiwu municipal government has issued a number of supportive preferential policies.

Last year, Wu Yurong, Secretary of the Yiwu municipal Party committee, visited the European Union in an economic and trade mission, and held a special investment promotion conference in Milan, Italy, to promote Yiwu to the world.

Lin Changhong, director of Rome Huangyuan sales center, was very optimistic about the market prospect of Huangyuan seamless underwear. He said that the majority of Chinese currently engaged in seamless underwear in Italy are agents of seamless underwear manufacturers in China.

Setting up a sales center abroad has much cost and risks.

Especially in Roman Vittorio (Vittorio) Business District, the cost of operation is very high.

However, enterprises are directly linked to the market, the price has more competitive advantages, the market reaction is more sensitive, and products are closer to the international trend.

At present, there are not only Chinese people, but also foreign customers and some well-known retailers in Europe, and the market advantage of Huangyuan's window in Rome has taken shape.

Speaking of the future development, Luo Zhangdong said that we should strive to take Rome as the center and gradually radiate products to the markets in all parts of Europe and the United States so that the seamless underwear of Huangyuan can truly become branded and internationalized.