What Can Creativity Change?
2008 時尚創(chuàng)意空間•Me & City
China Fashion Design Competition
The profound meaning of the word "Chuang" has made it a glittering word of the age. "Create" meaning, "create" new, "create" create, "create" industry, "create" set up, "create" build, "create" lift... The enormous energy it contains not only makes it a booster for social civilization and progress, but also makes it a leader in fashion trend. "Chuang" is profoundly affecting and changing our environment, our city, our way of life and ourselves. This influence and change are even more popular in the fashion industry with design as the soul.
"Me & City China Fashion Design and creative competition" is the first domestic design competition held by China Fashion Association. It is also an important part of "fashion and creative space". The competition is aimed at young designers and colleges and young designers who have the spirit of contemporary creativity, encouraging their excellent creativity, displaying their innovative achievements, and supporting them to become bright stars in the future.
Since twenty-first Century, the new wave of creative economy has swept the globe. With the rise and collision of multiculturalism, China's textile and garment industry has undergone unprecedented changes in industry. If Made in China is the prelude to the rise of Chinese textile and apparel in the world's commercial layout, value innovation is an important step towards realizing "made in China" to "create in China".
Obviously, under the background of the new era, the high value-added curve implied in the creative industry is infiltrating and merging with traditional industries. On the other hand, after 30 years of reform and opening up, China's textile and garment industry has achieved a gratifying achievement after its rapid expansion. Now it has entered an appropriate period of adjustment for optimizing the industrial structure. The industry is committed to completing the pition from opportunity oriented to value orientation, from comparative advantage to innovation advantage.
"Creativity is one of the specific actions to improve the contribution rate of technology and the contribution rate of brands, and change the mode of economic growth." Du Yuzhou, President of China Textile Industry Association, pointed out this. In October 30, 2007, the first fashion and creative space landed in Shanghai at the right time. This is the first exploration activity that the Chinese textile and garment industry has taken the creativity as the theme and emphasized the linkage of the industrial chain for the first time. It is also an exemplary call and guidance for the whole industry to improve its innovative ability.
Influenced by various macroeconomic factors in 2008, China's textile and garment industry encountered many difficulties. Improving the capability of independent innovation has become a consensus among industry and numerous enterprises. As the best platform to integrate industrial chain innovation and promote value chain system innovation, can fashion creative space help pform the industry with a brand new, independent and determined attitude? On October 19, 2008 -21, sponsored by China Textile Industry Association, China Fashion Association, China Textile Information Center and national textile product development center jointly participated in the "fashion and creative space" activities. It will again appear at the Pudong exhibition hall in Shanghai, by breaking the inertia thinking of industrial development, reversing the situation of tangible value creation and promoting economic growth, presenting the extraordinary fashion creativity of outstanding brands, thinking about how to achieve the greatest value space of innovation, and then discussing the new needs of modern life for textile and garment industry. Rational proof:
Re exploration and redefinition Tens of thousands of white table tennis balls poured down from the ceiling, with the opening of the first "fashion and creative space" at the opening night of the "exceptional night", which enabled participants to feel the power of creativity. It can be said that the innovation ability of the most advanced fabrics, garment enterprises and designers in the upstream and downstream industry chain, through the three-dimensional extension of the new platform, not only conveys the precise understanding and grasp of the contemporary fashion, but also aims at promoting the ultimate practice and appreciation of the creativity in the market.
"Fashion and creative space" has also made a perfect appearance since then.
Roughly speaking, for the first time, the excellent resources of every link in the industrial chain can be condensed into a concrete space, which fully reflects the level of modern creative design of Chinese textile and clothing. These two main themes may be the first impression of the first "fashion creative space" left to the industry. In fact, at the beginning of the campaign, it was intended to convey a core idea: to stimulate the pformation of industry thinking, to guide enterprises to cultivate value creativity, to enhance cultural creativity, and ultimately to pform the textile manufacturing industry into innovative industries, resource conserving industries and environment-friendly industries.
Although it is not easy to achieve this change. But it is undeniable that the birth of "fashion and creative space" has provided an important platform for the historical leap from manufacturing to creation in the next 10 years, and at the same time marks the opening up and development of China's textile and garment creative industry, ushering in a new strategic opportunity.
This exploration is continuing. "From the perspective of modern life style
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