Home Textile Exhibition Takes Account Of Both Internal And External Market Redistribution

In 2008, when the textile industry was in a predicament, the fourteenth China International Home Textiles and accessories fair, which was opened at the Shanghai New International Expo Center in August 26th, has aroused great concern in the industry.

Especially when the textile industry is very difficult at present, the scale of home textile exhibition has increased from 88 thousand square meters last year to 103 thousand and 500 square meters.

Among them, the International Pavilion area has increased by 3 times, and the overseas exhibition area has expanded 1 times. For the first time, there are 25 exhibitors in the Turkey Pavilion, the exhibition area of 584 square meters, 14 exhibitors in Pakistan, 181 square meters on display, and 16 and 11 enterprises in Taiwan and Hongkong respectively.

In response, Yang Zhaohua, vice president of the China Textile Industry Association and vice president of China Textile Association, said that in the face of severe challenges, the exhibition can not consider the development of the exhibition from a simple scale expansion. Instead, it should build a good trade platform for the industry through various efforts.

To this end, the exhibition has raised the threshold in inviting exhibitors and purchasers to further expand the popularity of buyers at home and abroad, so that the home textile exhibition will move towards the double strong platform of domestic and foreign trade.

It is undeniable that the domestic textile industry has begun to split up under the many difficulties, such as the rise in the price of energy and raw materials, the rising cost of labor and the pressure of environmental protection.

　　外貿形勢逆轉

Experts pointed out that this year can be described as a disaster year for the textile industry.

The introduction of various trade policies at home and abroad has constantly challenged the fragile nerves of China's textile enterprises.

Industry experts remind that at present, China's textile industry's export dependence is above 30%.

According to the relevant departments estimates, the overall profit margin of the textile industry is only maintained at around 5%.

In fact, some small and medium-sized export enterprises are also facing a survival crisis due to bankruptcy of some overseas customers.

Zhejiang Jinlong Home Textile Garments Co., Ltd., the relevant personnel said, Jin Long home textile products 95% sold to Europe.

The changes in the export market have little impact on Jin Long's home textiles, and only affect the settlement of foreign exchange. But luckily, Jinlong home textiles did not meet foreign customers who had gone bankrupt.

The person in charge of Xiaoshan Changhua cloth art Co., Ltd. said that at present, the price space of the international and domestic markets is basically balanced.

According to the sales price of Changhua's main target market, the market in Europe is 10% higher than that in the Middle East, while the domestic price is 30% higher than that in the Middle East.

The official said the European market was very interested in Chinese handicrafts.

Yulong Industrial shares said that the export volume of Yulong dropped this year because of the combined factors such as the rising price of raw materials.

The responsible person believes that China's textile exports will not improve until the second half of next year.

According to the economic operation data in the first quarter of 2008, the income and profit growth rate of the textile industry was significantly lower than that in 2007 years, especially the rate of decline in profit growth is much higher than the increase in revenue. This shows that the pressure on the rise of cost and cost is increasingly evident under the background of inflation and macro-control.

Industry fixed asset investment is expected to decline from the industry boom, showing a decline in growth rate, export growth in the internal and external troubles under fatigue, domestic demand continued to maintain rapid growth.

　　轉戰國內市場

After the decline of export situation, some export enterprises have been fighting for the domestic market, but this trend has intensified the competition in the domestic market.

According to the responsible person of the Organizing Committee of the home textile exhibition, in the first half of this year, facing the increasingly severe external environment, the profit margin of China's home textile enterprises was only 4.36%, down 0.33 percentage points from the same period last year.

As far as the current situation is concerned, the survival environment of home textile industry is still not optimistic in the second half of this year.

It is reported that last year, China's home textile industry output value of 750 billion yuan, nearly 2 products for export, the rest sold in the domestic market.

This proportion is much lower than that of clothing exports, which account for 41% of the total clothing output value of the country.

That is to say, up to 80% of the domestic textile products have been fighting fiercely in the domestic market. Nowadays, some enterprises increase the proportion of domestic sales, which will aggravate the already saturated domestic market.

Not only are domestic exporters fighting for the domestic market, but also some international brands have extended their channels to the Chinese market.

Zheng Shaohua, executive director of the new international company limited, said that in the future, he is very optimistic about China's high-end market. After the ESPRIT brand enters the Chinese market, it will continue to launch new products in the Chinese market in the second half of the year so as to implement its multi brand management strategy.

He pointed out that although the development of China's textile industry has been affected by various factors, the investment of exhibitors in China has increased at different times, and the quality of purchasers has also improved. This shows that China's market demand is still strong.

According to Wang Xilan, managing director of home textile (Huizhou) Co., Ltd., after 2 to 3 years of pition and adjustment, the company now focuses on the domestic market.

She stressed that the average profit in the domestic market was 5% to 8%, and the domestic market sales increased by 40% in the first half of this year.

Therefore, the domestic market will not be abandoned.

　　惟有創新

Facing the current situation of the home textile industry, Yang Dong, vice president of the China Textile Industry Association and President of the China Textile Association, said that the development of the textile industry has indeed encountered unprecedented challenges, but the more pessimistic it is, the more positive and positive guidance is needed, like lighting the Olympic torch, hoping to ignite the industry's hope with the help of the exhibition.

He stressed that the home textile industry must take the road of innovation and differentiation to cope with the current challenges.

He hopes that home textile enterprises can create new ideas in the areas of consumer life, decoration and sales services, create new markets and create new needs through creativity, and build up confidence in the industry to overcome difficulties.

Xu Bohua, chairman of waltay International Textile Co., Ltd., said that the target market of waltai product R & D is the United States and Europe, which can be customized for different customers, and the cost performance is better.

As a result of reduced external processing, the output in the first half of this year has decreased, but the profit has not declined.

In the first half of the year, sales of waltay increased by 30%.