Home >

Tianjin Shopping Festival Starts In Full (Chart)

2008/9/18 8:30:00 20

??? 日本語 Fran?ais English 中文

Busy day

Shopping in the evening

Shopping malls

"Midnight shopping"

2008 the full start of the Tianjin Shopping Festival has stimulated the growth of the consumer market, and has also led to an upsurge in the evening shopping.

According to the investigation of the large shopping malls, such as Jie Ye Chang, friendship mall, friendship Xintiandi, Zhongyuan Department store, Hualian store, Binjiang shopping center, Jin Yuanbao commercial building and moon altar shopping mall, shopping at night is becoming more and more people's consumption habit.

Especially since the launch of the shopping festival, the sales revenue of shopping malls has increased continuously, and now it has reached 20% of the total daily sales, while others have exceeded 30%.

In view of this, Tianjin Shopping Festival is actively organizing "midnight shopping" activities to meet the needs of consumers at night and enrich the nightlife of people in Tianjin.

A business veteran said that "efficient and fast paced" is a major feature of modern people's life and work.

After a busy day, more and more people are willing to hang around with their family members in a good shopping mall.

It not only enhanced family ties, but also relieved mental stress and exercised the body.

Therefore, shopping at night is likely to become one of the main ways of consumption in the future. There is great potential and space to be further explored.

Some shopping malls responsible for combing the evening sales, said: from the sale of goods at night, mainly including gold and silver jewelry, clothing, shoes and hats, cosmetics, and sports leisure products; from the perspective of customer structure, mainly young and middle-aged customers; from the purchase behavior, customers go shopping not only for shopping, but also care about the good environment and services, and the cost performance of goods, so consumption is more rational, not only for brand pursuit, but also for practicality.

In particular, since the launch of the shopping festival, many brands have offered discounts and incentives, which has led to the consumption passion at night.

From the point of view of the distribution of passenger flow, the number of customers visiting the mall at night is almost the same as that of the day. From total sales revenue, the proportion of night sales has gradually increased, which has accounted for 1/3 of the total sales of the day.

For this reason, many shopping malls have taken the evening sales as the focus of marketing, not only equipped with the best troops, but also adjusted the commodity structure and shelf lights, so as to create a good warm shopping environment.

It is understood that in order to further enrich the night life of people in Jinmen, Tianjin Shopping Festival is actively preparing for the organization of "midnight shopping" activities. During the eleven golden week, we will choose more than ten large shopping malls, not only delay the operation until midnight, but also offer more discount surprises.

The shopping mall in Tianjin is fashionable and attractive to customers.

Less gunpowder.

More harmonious atmosphere.

Department store promotion

The culture is stronger.

This Tianjin Shopping Festival, the city's major department stores changed the usual practice of price war promotion in the past, the promotion measures were mostly changed to cultural opening, less "gunpowder flavor", more harmonious cultural atmosphere, let consumers shine.

As of yesterday, Tianjin Shopping Festival has lasted for a week.

Shop windows display neat uniform shopping marks and posters.

Each department store has its own characteristics: the traditional department store that pforms to the modern department store, the shop is dressed up or is simple or elegant, or shows the old brand culture; the high-end department store's spacious sharing space and elegant shop layout show its self-confidence to lead the high-end consumption trend; the fashion department store is full of youthful vitality.

Zhongyuan Department store displays the sign of "shopping for harmony and customer shopping safety" in the shopping festival. The Binjiang commercial building takes the theme of "full moon and dense autumn" as the theme to create a large promotional banquet for consumers. The three major tourism cultural activities and five series of marketing activities in the theme Festival are highlighted by the quotient field, which highlights the combination of literature, commerce and business, and the music that is full of exotic music played by Sax from time to time in the shopping mall.