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Anhui Costumes First Street To Create New Brand Strategy

2008/9/18 8:46:00 33

Wide and bright roads, beautiful and neat clothing brands, billboards, decorating luxurious and generous clothing market, bustling shopping scene...

This is the scene seen by reporters during the tour of the major market of "Anhui clothing first street" in Hefei.

From the second Organizing Committee of costumes (Textiles) Culture Festival of "Anhui costumes First Street", following the successful holding of the first dress and cultural festival of Anhui's first street beautiful life, the second dress culture festival of Anhui dress first street co sponsored by Hefei New Station District Management Committee, Hefei Business Bureau, Anhui clothing chamber of Commerce and this newspaper will be held again in Hefei on September 29, 2008 -10 7.

At that time, industry policy interpretation, professional training seminars, market brand docking and Anhui clothing first street "Jianghuai line" and "market day" and other activities will become many highlights of this dress culture festival.

Review: the first China Hefei good life dress culture festival ended successfully.

Key words: "Anhui clothing first street", unveiled

2006年，由合肥市新站區(qū)管委會(huì)、合肥市商務(wù)局、安徽省服裝商會(huì)等聯(lián)合主辦，安徽大市場(chǎng)、白馬服裝城、光大國(guó)際服裝城、中綠服飾廣場(chǎng)、安徽寶業(yè)居家輕紡廣場(chǎng)、合肥四季青服裝批發(fā)市場(chǎng)、七浦服裝批發(fā)市場(chǎng)、國(guó)色天姿美麗廣場(chǎng)協(xié)辦的2006中國(guó)·合肥“美好生活”服飾文化節(jié)取得了空前的成功，各項(xiàng)活動(dòng)高潮迭起，精彩紛呈——主會(huì)場(chǎng)開幕式和各分會(huì)場(chǎng)盛大的文藝演出豐富多彩；在第二屆安徽服裝產(chǎn)業(yè)發(fā)展高峰論壇上，國(guó)內(nèi)服裝界頂尖級(jí)人士和安徽服裝商界精英共聚一堂，對(duì)新站區(qū)打造“安徽服飾第一街”愿景進(jìn)行展望，并探討安徽服裝產(chǎn)業(yè)的發(fā)展方向；“魅影眩夏”攝影大賽創(chuàng)造性地采用“獎(jiǎng)中獎(jiǎng)”評(píng)選作品，既開安徽攝影評(píng)獎(jiǎng)之先河，又增強(qiáng)了群眾積極參與的娛樂(lè)性，充分體現(xiàn)出“安徽服飾第一街”的購(gòu)物風(fēng)情和魅力；此外，品牌服飾“夏季風(fēng)”優(yōu)惠活動(dòng)極

This has greatly stimulated consumers' enthusiasm for shopping, and the popularity of the clothing market has doubled.

In the last dress culture festival, "Anhui clothing first street" was officially unveiled.

Her appearance is a landmark event in the history of garment industry development in Hefei and even Anhui province.

Since its formal naming in June 30, 2006, the popularity of "Anhui clothing first street" has been promoted rapidly at home and abroad. Many well-known textile and garment brands and professional markets have gone to Hefei to investigate and invest.

At present, it has become the largest clothing distribution and trading center in Hefei and even Anhui province.

In 2007, "Anhui clothing first street" has been fully radiated to 17 cities in the whole province, and built an efficient and smooth brand circulation network.

In 2008, the total number of "Anhui costumes First Street" amounted to 380 thousand square meters, 3500 brands were operated, and 20 thousand people were employed.

It is estimated that by 2010, "Anhui clothing first street" will exceed 10 billion turnover, accounting for about 1/4 of the province's textile and clothing market.

"Anhui dress first street" provides new opportunities and hopes for the rise of Anhui's garment industry. It has a far-reaching impact on improving the overall image of Anhui's clothing market, creating a prosperous clothing business cluster, and further promoting the development of garment industry in Hefei and Anhui.

Outlook: the second dress (Textile) Cultural Festival is ready to come out.

In order to further promote the brand effect of "Anhui costumes First Street", enhance the reputation of Hefei New Station clothing trade area, comply with the strategy of "Hefei Convention and exhibition brand and exhibition economy" put forward by the municipal Party committee and municipal government in early 2007, as the continuous promotion of Anhui's first dress street, "2008 Anhui costumes First Street Second dress (Textile) Cultural Festival" will be held as scheduled.

This event will be co sponsored by Anhui Baima clothing city, Xin Di Anhui market, Anhui Zhonglu International Fashion Plaza, Kowloon pearl children's city, Sijiqing Anhui women's wear market, Anhui Everbright International Garment City and Po Ye home textile Plaza. The cultural festival will invite representatives of Chinese Textile Industry Association, China Business Federation, China Home Textile Association, China Apparel Association, China Textile and garment professional market alliance and other related industry leaders, experts and scholars and entrepreneurs to carry out the policy interpretation, professional training lecture, market brand docking and Anhui's first street "Jianghuai line" and "market day" series activities.

It is understood that "2008 Anhui costumes First Street Second costumes (Textile) Cultural Festival" will be a high standard, high quality, high level and effective event in the pformation period of Anhui garment industry.

Industry experts pointed out that Hefei, the capital of Anhui Province, will create "Anhui dress first street", which will greatly promote the development of Hefei and its surrounding market.

"Anhui clothing first street" will be conducive to the accumulation of clothing market, with the help of market forces, to the upper and lower reaches of the garment industry to develop and extend, promote the healthy, harmonious and rapid development of Anhui textile and garment industry, and will promote the development of garment industry in Anhui and even the central region.

China's clothing industry is shifting from coastal to inland gradient. What are the opportunities for Anhui?

How can Anhui take advantage of its own advantages to catch up with this shift train, enhance and develop the professional market, so as to better adapt to the new trend of industrial development?

Please pay attention to this follow-up report.

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