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Less Money To Start A Clothing Store?

2008/9/24 14:24:00 30

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Always listen to the clothing company's predecessors say, how many years ago, how many clothes sell well, in Nanjing East Road rented a one or two square meter counters to buy a single product, the day's turnover is ten thousand or twenty thousand.

In the era of relative shortage of clothing products and relatively simple products, people have little choice in clothing. They only need to focus on one or two styles of mass production, and the investment cost and risk are relatively small. Now, with the same type of products, consumers and agents are facing great opportunities. Suppliers must improve themselves in terms of quality and brand, and the cost of products increases exponentially, while the terminal retail price is depressed as much as possible and the profit space is squeezed.

A professional newspaper in Shanghai has conducted a survey on the high investment and low input of clothing companies. The conclusion is that more than 10 million of the investment can be operated in accordance with the formal pattern of large clothing companies. Foreign designers, the best domestic crafts masters, big brands plus TI- are invited to complete the design and production. In sales, there are 5 to 7 stores and a flagship store in Shanghai. The foreign agents also take part in some international facade practices and are responsible for some facade decoration and advertising expenses.

The best way to invest about 5 million of the company is the brand operation mode of Hongkong. The price of the design is in Hongkong. The price is mid-range, and the sale is in the form of larger stores or monopoly counters. The foreign agent expands by the way of joining, and the cost of goods per season is around 1 million 500 thousand.

2 million of the clothing companies can only play a little bit, while at the same time require bosses themselves to be professional: for clothes, for fashion, for the market.

And 50-100 million investment, it can only take the practice of opening a small shop before, once a wholesale customer will grasp the actual expansion of the scale.

Below 500 thousand, the newspaper commented, please look for other items.

[extended reading: 5 golden ideas, women start shop and start a part-time job two.

It is true that the rental of office buildings, warehouses, salaries of personnel and production of samples are not less than 3.4 million per quarter. The cost of products can be reduced from 2 to 3 months from the shopping mall, the pressure brought by inventory, or by investing in factories, advertising in the media, and appearing at the large-scale clothing fair in Beijing or Shanghai.

Hundreds of thousands of people threw in, splashing a tiny spray.

The franchisee's input can be large or small. Because of China's vast territory and management reasons, most garment manufacturers can't open outlets in large and medium-sized cities throughout the country. This requires local clothing workers to join in: many garment workers who do not have the conditions of garment companies have good relationship or store management rights. They need to go to various fashion shows or order meetings in January or July every year to find brands suitable for their shopping malls or shops and become sole agents of their cities.

The risk of doing so is much smaller than that of clothing companies.

First of all, if you have limited funds, you can start a shop first. The general cost is 1 to 30 thousand of the deposit and tens of thousands of dollars in the distribution of goods. Taking into account that the business cycle of shopping malls is more than 2 months, you need to prepare more than 2 times the amount of money to be distributed.

Of course, if you think it's boring to open a shop, it's meaningless to open a shop. If you open a lot of stores in a city or even want to be a provincial agent, you need to double up the investment.

However, let's not see that franchisees just choose to pay for goods easily. In practice, vision and sales strategy are also important.

Because some famous brands will ask the franchisee to place their orders on the spot at the time of the order, and the goods they own will not be changed except for the quality reasons. The general clothing companies also have strict control over the exchange rate. Any clothing supplier is afraid of inventory.

This requires the franchiser to be able to clarify the location and taste of the consumers in the mall where they are located, because even in Shanghai, the same brand in Nanjing east road or Xujiahui shopping malls will be very different.

Franchisee's profit margins are also very small.

For example, they take 60 percent off of the retail price, and the market has to deduct about 3096 of the rent. Then, the 30 percent off sale is the bottom line. What we see is that today's shopping centres are constantly changing the new products, so that the "generosity" can only be paid by suppliers.

Therefore, franchisees should manage more businesses for small profits but quick turnover, and do more turnover to require suppliers to rebate to win profits.