Home >

Untie The Mystery Of The Rapid Expansion Of The 2008 Hangzhou Women'S Clothing?

2008/9/24 14:49:00 59

??? 日本語 Fran?ais English 中文

Untie the mystery of the rapid expansion of the 2008 Hangzhou women's clothing?

Bright rose LOGO, spacious atmosphere storefront, exquisite and fashionable women's clothing...

The women's clothing brand, which is hidden in large shopping malls such as Hangzhou Tower, goes to the front end of the retail terminal.

This makes people wonder: Why did the Hangzhou style women's clothes, which had been silent for several years, come to everyone before this time, and carry out such a rapid and extensive expansion?

Careful Hangzhou people will find that this spring, Stadium Road, Xinhua Road and other commercial bustling lots have opened 7 COCOON women's wear brand stores.

Bright rose LOGO, spacious atmosphere storefront, exquisite and fashionable women's clothing...

The women's clothing brand, which is hidden in large shopping malls such as Hangzhou Tower, goes to the front end of the retail terminal.

This makes people wonder: Why did the Hangzhou style women's clothes, which had been silent for several years, come to everyone before this time, and carry out such a rapid and extensive expansion?

The person in charge of the "COCOON" of the company is simply answering the question because the time has come.

This sentence may not be in the past. It can be put in the middle of 2008, a year that many enterprises are at a loss as to what to do. Such an answer is naturally thought-provoking.

Today, the cover story of the 18 fortune weekly is going to take you into Hangzhou women's clothing to understand the "winter" that it has gone through, and to interpret its 2008.

I hope our report will enlighten entrepreneurs who are in trouble.

So what is the "horse race enclosure"?

Suddenly, like a spring breeze, thousands of trees and flowers will bloom.

The Hangzhou style women's clothing, which has been silent for many years, has jumped into our sight again.

With careful recollection and observation, you will find that since last year, more and more "Hangzhou" brand clothing stores have gradually appeared in downtown areas such as Wulin Road, Yanan Road, Stadium Road, Phoenix Road, Xinhua Road, Wen Yi Road, etc. the store image is unified atmosphere and pushed into the door, and the dress in the store will give you a pleasant surprise.

"The bosses of women's clothing companies are busy now. They are looking for design inspiration with the trend of the world. They need to upgrade their brand image, and even have to consider the location of new stores."

Meng Ping, Secretary General of Hangzhou women's clothing trade association, which is very close to business owners, said.

"I may have to go out for business in recent times."

In the telephone interview, COCOON design director should always be quick.

The industry has a high opinion of the designer. It is said that under her guidance, COCOON, which was born in 2001, has developed 10 stores in Hangzhou. Only 7 new businesses have been opened this year. Almost every month, COCOON has opened its doors.

Nowadays, many enterprises continue to shout "difficult" economic environment, so the expansion will undoubtedly be put on a magical color.

However, people's surprise is superfluous in the eyes of the industry.

"For us, the most difficult time has passed, and a new round of market opportunities has arrived."

As one of the first batch of Hangzhou women's clothing brand companies to emerge in the 90s of last century, Qian Feng, chairman of "blue sentiment", said, "the time to break through is coming."

Similar voice, reporters kept listening in the interview.

"Next year, after the completion of product and brand upgrading this year, next year will be our" leap year "." if there is a suitable store, we will continue to open shop ".

When chatting with a few of the women's clothes called "helmsman", they did not taboo about this ambition of expansion.

"Silence before is not a sign of negativity. Actually, it is precisely that the enterprise and the brand are practicing their internal strength.

After the integration, Hangzhou style women's clothing has a kind of impulse to redisplay itself.

Meng Ping, Secretary General of Hangzhou women's clothing trade association, explained the big expansion of Hangzhou women's clothing with "the year of change".

They were also abandoned by shopping malls.

The name "Hangzhou women's clothing" has been loved and complained by the owners of women's clothing brands.

In 1996, the concept of Hangzhou women's dress was put forward for the first time.

In order to revitalize the garment industry, the Hangzhou municipal government has concentrated on the brand of Hangzhou women's clothing. It has included the women's clothing industry in the government's behavior, and has allocated huge sums of money to support Hangzhou's women's clothing enterprises to a higher level.

"At that time, it was an exciting news.

On the one hand, we can enjoy the support of the government's preferential policies. On the other hand, small and medium-sized enterprises do need to rely on unifying brands to seize the market.

Qian Feng, who is also the president of Hangzhou Fashion Designers Association, recalled.

But in the following years, things began to change.

Some enterprises do not work hard on technology, design and brand, but are keen to continue to embrace the market, run the market, and even sell products in the name of Hangzhou women's clothing. As time passes, Hangzhou women's clothing becomes the pronoun of middle and low grade clothes, and it is difficult to make a good taste.

"Cui Jian, who is a college student, is also familiar with this history." later, people were reluctant to say that they were Hangzhou women's clothing.

When it comes to the growth of Hangzhou women's dress, there is still a "embarrassment" that can not be passed around.