Online Marketing Of Men'S Clothing Brands: Strategies And Techniques

Prior to the statement, this article only represents personal views. It is Hong Chenghao's summing up through observation and thinking of network marketing, which does not represent the interaction viewpoint of dragon and Tuo.

First of all, clothing itself is a large consumer goods, a large demand.

Men's shirts, especially men's shirts, need to buy a lot of clothes and have a solid demand base. Secondly, clothing is the biggest brand of Taobao C2C paction, and the paction volume of 07 years is about 5 billion 600 million yuan, which objectively fostered the shopping habits of netizens. Once again, PPG successfully implemented the direct selling mode of shirts, preheated the whole market, and made a good preparation for the practice of backward brands.

There are, of course, many factors at the macro level.

So many brands have launched water to try this new marketing mode.

Next, Hong Cheng Hao analyzes the marketing strategies of many brands roughly.

This includes many problems, such as media selection and procurement, and monitoring. It is the most expensive and difficult part of the whole network marketing.

Consumer experience: Internet sales, the ultimate buying platform for consumers is your website, and the last mile to achieve sales. If this part of the problem arises, all your efforts will be wasted.

To give yourself a full reason is: why do consumers want to buy your product?

Take a shirt brand, after careful analysis and observation, they made the following annotation on their communication strategies: to meet the mainstream city's mainstream white collar shopping habits and spending power, self created trademarks and brand names to foil the avant-garde of the shirt, dozens of shirts on the Internet are actually equivalent to hundreds of dollars of shirts in the mall.

This gives consumers enough reasons to buy their products.

The operators of the brand are very well aware of the mentality and behavior of netizens. They know how important it is to experience marketing in the beginning of a new brand.

From the very beginning, "a piece of money to grab shirts" to the current "experience at the beginning of the Yuan Dynasty" is no different from the idea of experiential marketing.

(once I chatted with my colleagues, I talked about the importance of experience.

She said that when Alipay promoted the slogan, "you dare to buy it, I dare to pay for it". There is still a dollar to do. I forgot. She said she started to use Alipay to become a cyber Shopaholic because of this initial experience.

It can be seen that experiential marketing plays a very important role in consumers' trust and trust to habit, especially on the Internet.

You only have to minimize the risk of consumers, so that someone will take the initiative to contact you, then someone will help you spread the brand.

Therefore, the brand played a key role in the early dissemination strategy, and it also had a great impact.

The funny thing is, I accidentally discovered a website selling Longjing tea a few days ago, and found that the floating advertisement was "Longjing tea, 68 yuan first experience ~ ~" I completely collapsed, you imitate also change the price.

But it also shows the impact of the brand on the whole B2C brand from one side, and also promotes the development of the whole industry.

If you observe carefully, you will find that many men's shirts have similar layout and color to the B2C website, which is the power of model.

At present, most of the brands that try e-commerce on the Internet are newly created brands.

Part of it is because there is no original brand and need to be created. The other reason is that the traditional clothing manufacturers are afraid that the network channel will conflict with the traditional channel, or that the risk of Internet marketing can not be grasped.

In this case, the most important problem is how to brand reputation.

Therefore, the display advertisement of the portal is almost impossible.