Domestic Brand Pformation "Fast Fashion": Why Only Fast Not Fashionable?

Yes, we have

We should learn from the ZARA mode, reduce the replenishment cycle and delivery time, and borrow the low price strategy of UNIQLO.

However, in practice, a series of problems have emerged, such as high cost and frequent quality problems.

In fact, these

The move is undoubtedly seen in recent years abroad "fast fashion" in the Chinese market's impressive performance.

Of course, "fast fashion" also has some reference points for local brands, such as cost control and inventory reduction.

However, not all brands and enterprises can "follow suit" and pform into "fast fashion" enterprise.

It requires the company to have a unique vision.

The buyer team can make the design internationalization and update quickly, and also have the whole production and supply system to ensure fast delivery and quick response.

Obviously, most local brands can not achieve this.

At the same time, the international "fast fashion" brand store has a large scale, thousands of homes, and has the pricing power in the dialogue with the upstream suppliers. It can get goods at low price and fast speed, which is also impossible for local brands.

To put it bluntly, the "fast fashion" brand in China is still in the process of learning. Improving the efficiency of supply chain and strengthening the development capability are the primary tasks.

Although most of the domestic clothing brands are hit by "fast fashion", the development is facing pressure, but "fast fashion" is not the only "life-saving straw" for the traditional clothing enterprises to get out of the predicament.

This part of enterprises should learn from the international brand of its efficient commodity planning system, production and distribution mode and close to the market strategy, aiming at the short board of international brands in the domestic market, and out of a differentiated way according to their own conditions.

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The twelfth press conference of the "Leanne Lily" Asian Leather Fair was held on 9 noon.

At the press conference, Salvatore Mercogliano, director of the Italy exhibition, explained the profound origin of the leather industry between China and Italy, introduced the trade situation of leather industry between the two countries in recent years, and made positive anticipation for the trade volume of the leather industry of the two countries this year.

"The history of leather industry between Italy and China is profound."

According to Mercogliano analysis, there are 1126 exhibitors in Milan's autumn leather exhibition, and the number of visitors in China is the top 5 of the total number of visitors.

Not only that, it is understood that despite the downturn in the global economy, the trade in leather industry between China and Italy reached 3 billion 200 million euros in 2013, the best in history, 3 times higher than the bilateral trade volume in 1995, while the leather trade between Italy and China increased 3% over the first 7 months of 2014.

Mercogliano said that China and Italy had different trade trends in the whole leather product chain, such as the characteristics of finished leather trade showed partial decline, trade in accessories and parts all increased, and the leather products category of both countries showed different growth. China exported shoes to the Italy market, while Italy wore leather gloves, fashion bags and other accessories to win the Chinese market.

As the demand for leather products in Italy has shown signs of pickup in recent months, the Italy leather industry has taken a positive view of the forecast of trade volume between the two countries this year.

Mercogliano introduced a series of exhibitions, including Leanne Lee poly Leather Fair, which was released on the forefront of fashion trends. It has a strong influence in the global leather industry, and its strong support comes from the leather industry in Italy.

"Italy's leather products are widely used for export. Of the 3 leather products exported from the world, 1 come from Italy."

He believes that sustainable development has become the key word of the leather industry in Italy. Through technological innovation, the energy consumption and water consumption cost of the leather industry in Italy have decreased by 20% and 21% respectively.

Italy leather industry enterprises attach importance to the innovation of raw material utilization, actively cooperate with environmental protection institutions, and are in the leading position in the aspects of product value, quality, technological innovation and social responsibility.

Mercogliano said that in the future, Italy will continue to enhance its promotion in the Chinese market and promote the leather trade between the two countries. He also invited guests on the spot to pay close attention to and participate in the important activities of 2015, January and February, including the trend forecast exhibition held in from January 15th to 16th in Milan (ANTEPRIMA) and the spring leather exhibition held in from February 25th to 27th in Milan.