2008 China Pu International Wool Knitting Garment Expo Opens
On the theme of "upgrading, pformation and development", the 2008 China Pu Yuan international wool knitted apparel Expo was held in from November 1st to 2nd in the first Chinese sweater City, Zhejiang Pu Yuan.
The Mao fair is hosted by the China Wool Textile Industry Association and the Tongxiang Municipal People's government. The Zhejiang Pu Yuan sweater Market Management Committee, the Pu Yuan Knitting Industrial Park Management Committee and the Pu Yuan Town People's government are responsible for the opening ceremony, the international fashion trend seminar, the China Textile and garment market X+1 dialogue and the Pu Yuan investment exposition.
In recent years, Mao Hui has been forging itself again and again, improving itself, improving itself, becoming more distinctive, professional, open and authoritative. It has become an important window for China's wool knitted apparel fashion distribution, a fashion trend for sweaters both at home and abroad, and an important platform for promoting and upgrading the industry.
The annual China Pu International International Wool Knitted apparel Expo (hereinafter referred to as Mao Hui) carries the hopes and dreams of China's sweater industry - a brand new image display, a fashion trend, a grand collection of brands, and a hot economic and trade activities during the Expo. The Mao fair integrates commercial channels, brands and markets, integrates all kinds of superior resources, spreads all kinds of advanced ideas, builds a good chain of production, marketing and research, promotes the rapid development of China's sweater industry, and creates a shining card for the international integration of Pu's regional brand.
2008 China Pu Pu International Wool Knitted apparel Expo is developing continuously. With the Olympic Games and the reform and opening up 30th anniversary, we have been adhering to the fashion concept and experience of the past Mao's fair, innovating the work concept and creating a new platform. The Expo will aim at achieving a new leap with the aim of simplicity, pragmatism and efficiency.
Display new image
2008 the opening ceremony of China Pu International International Wool and knitted apparel Expo will be held in a new Pu Tai San Kai Tai square.
At that time, the relevant industry associations, government departments, major garment markets, famous sweater brand enterprises and major mainstream media in China will attend the opening ceremony.
The new logo of Pu Yuan will be officially opened in the opening ceremony and better explain the humanistic connotation of Pu Yuan.
It is understood that, in order to enhance the popularity and influence of famous Chinese sweater towns, fully display the unique charm and industrial characteristics of Pu Yuan, the people's Government of Pu Yuan sweater Market Management Committee and Pu Yuan town started the collection of "the Chinese sweater town" from the beginning of March this year.
This event has received more than 100 general image symbols of Pu Yuan and more than 8000 advertisements of Pu Yuan.
After being selected from different levels, the "jade jade" sign evolved from the Yuan Dynasty calligraphy Chinese character "Pu" finally became the image symbol of Puyuan.
The "jade jade" is modeled on the Chinese seal and is integrated into the Olympic elements. It matches each other with red and white dominating colors, with a golden handwritten alphabet letter, so as to achieve a concise and bright striking effect, highlighting the atmosphere and harmonious cultural charm, and conforming to the fact that Pu Yuan is like a long history of jade, with profound cultural details.
In order to cooperate with the 2008 Mao fair, the new 320 National Road, Pu Yuan East, will enter the city entrance.
On both sides of the National Road, there are 3 granite pillars over 10 meters in height. They hold the words "Pu Yuan" in Chinese and English. They engraved plum blossoms and lotus patterns on the pillars, meaning "Gu Mei Jing" and "harmony" respectively, expressing the good wishes of the people of PU yuan in building harmonious Pu Yuan.
The opening ceremony will also be held in Jiaxing, Zhejiang Province, the awarding ceremony of the Jiaxing science and technology innovation service platform for the sweater industry. The ICBC branch will issue the "Peony Pu sweater joint name card" in Pu Yuan. The Zhejiang Tourism Bureau will award the "sweater brand Star Shopping Center" of the Pu Yuan sweater brand center. The Chinese wool textile industry association and the Zhejiang sweater Association will hold the sweater product quality evaluation ceremony.
Interpreting new ideas
At present, the international economic situation is changeable, and the domestic macro-control is further deepening. Under the test of many unfavorable factors at home and abroad, the new development of the textile and garment market has attracted the attention of the industry.
Especially in recent years, the external conditions such as large-scale construction of textile and garment markets have undergone tremendous changes, bringing a new round of opportunities to the domestic textile and garment market, while facing severe challenges as well.
In the face of the new situation, pressure and motivation are at the same time. Challenges and opportunities coexist. How should the clothing market respond calmly to the challenges brought by environmental changes?
How can we achieve better survival and greater development in a turbulent environment?
In order to study these problems and solve the bottleneck of the breakthrough in the commodity market, the "X+1" dialogue will be held on the afternoon of November 2nd.
The conference will invite senior executives of the famous large garment market to participate in the forum to analyze and analyze the past, current situation and future of the textile and garment specialized market. Through deep interaction discussion, we will make suggestions for the construction and management of the garment professional market.
The forum will focus on the integration of resource structure and the research and innovation of new business models. Based on increasing the brand cultivation, upgrading and improving operational efficiency of China's professional market of wool knitted apparel, it will further guide China's textile and garment market to further establish its sense of innovation and brand awareness, and constantly enhance its core competitiveness, so as to achieve functional innovation, structural reorganization and industrial pformation.
Release new fashions
As a brand event and a gathering of businessmen, Mao Hui is an unprecedented fashion covenant of the national wool knitted apparel brand.
During this year's hair Expo, organizers organized the international fashion trend forum with the China Fashion Designers Association, China Fashion Color Association and Zhejiang sweater Association, and released the fashion trend of 2009/2010 China wool knitted garments.
In recent years, Pu has made great efforts to build a sweater information platform, backed by powerful technological forces, and accepted and grasps the latest popular elements at home and abroad for the first time.
Under the guidance of diversification of product positioning, the major brands of Pu Yuan are gradually surpassing tradition and moving towards fashion.
This diversification and individualization strategy is in brand war script src=>
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