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Saving Customers Can Avoid The "Financial Crisis" Of Enterprises.

2008/11/11 9:43:00 28

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I heard a story in the morning news this morning.

The CNN (CNN) helped us find out the culprit that caused the economic crisis.

The ten biggest culprit in the US financial crisis is you.

If you are a consumer, you act in a happy way, lose control of consumption loans, bring a high debt rate to individuals and families, and lead to a low savings rate in the whole country. According to the information released by the Federal Reserve in April this year, the credit card debt in the United States has reached as high as 951 billion 700 million dollars.

Well, you are not the victim of the financial crisis, but the prime culprit.

Once upon a time, we worshipped the American style of consumption.

Today, all this has been overturned at the time of the financial crisis. The financial crisis in the United States has given us a lesson. This lesson is too timely.

Compared with the Americans, the Chinese have always been cautious and always saving money. The Chinese have saved a lot of money in the bank for future needs.

Such a sense of hardship and a rainy day habit will make Chinese people fall into the abyss of eternal redemption like Americans do.

Although we will not have the conditions for the financial crisis in the United States, we will inevitably be affected by the financial crisis. It is only a different degree. In the face of economic turbulence, we should reflect on it and learn more from it.

In the face of crisis, personal savings can be prevented from being hit hard.

Today, this truth has been proved again.

So what should enterprises do if they face economic fluctuations?

Some people say that enterprises should be bigger and bigger, and their ability to resist risks will naturally become stronger.

But we can see that in the face of crisis, big enterprises will collapse too quickly.

The real ability to resist crises and overcome difficulties is those with deep customer base.

Customers are the parents of enterprises, and customers are the source of wealth for enterprises.

Obviously, in the face of economic fluctuations, enterprises must also accumulate in the face of market changes, and enterprises should accumulate customers.

A lot of enterprises are very weak in building up customers, especially some small and medium-sized enterprises are basically in a passive and self indulgent situation in this respect.

Many small and medium enterprises rely on agents to make certain products. They erroneously believe that good products naturally have markets.

They also work as customers, sell products to customers, but lack the conscious accumulation of customers and establish a long-term cooperative relationship with their customers.

Although they have good relationship with some customers, they are limited to local customers, lack of systematic management of customers, methods of stabilizing customers and corresponding work.

If an enterprise, like the Americans, once makes money, it will be happy to keep up with the times and do not know how to repay customers. The financial crisis of enterprises is not far away.

SMEs need to stabilize customers first.

Stabilizing existing customers is the key to saving customers in middle and lower enterprises.

Many small and medium-sized enterprises are "sheep sheep" management in customer management. They are guests when they come, but they seldom contact when they leave.

As for your next visit, you won't have to worry about it.

Some may have a large number of customers, and can not take care of many.

The next time the customer comes back, he will be very close to the customer's sleeve with his memory and lack of systematic management of customer's tools and tools, resulting in a passive situation of "sheep management".

Customers are mobile, saving customers is obviously very difficult, savings customers are different from the general sense of savings, attracting customers, put it there, certainly not.

Customers need care, and enterprises need to build a long-term cooperative relationship on the basis of buying and selling relations. Through this long-term cooperative relationship, customers and companies are win-win.

To accumulate customers, we must first ensure that customers have excellent products and after-sale services. On this basis, enterprises will also give customers more benefits: concessions, privileges, concerns, exchanges, etc.

This advantage extends from products to caring for customers themselves, so that customers can truly feel that the company is not only concerned about his wallet, but also related to himself.

Membership marketing, in pursuit of long-term customers' consumption, will bring more benefits to customers' long-term consumption, and enterprises can also get a steady income.

Membership marketing is to organize customers, consciously maintain a long-term communication relationship with customers, convey all kinds of product information and promotional information to customers, and at the same time care for customers. This concern often goes beyond simple business relationships.

Every year, a simple birthday greeting meets customers' warm feelings. Members' meetings and activities can give customers a sense of belonging, so that customers and enterprises can never be separated from each other.

Small and medium-sized savings customers also need to constantly attract new customers.

The water of passivity will run dry sooner or later.

To accumulate customers, SMEs must attract new customers to join, first of all, they need to attract new customers to spend.

Small and medium-sized enterprises attract customers, but customers do not want to rush in, but they need customers like trickles.

Small and medium-sized enterprises are limited by capital, and can not be as big and big as big enterprises. They do not have much money to advertise, nor can they attract customers by low prices.

Small and medium-sized enterprises, even if they get support from manufacturers or big enterprises, put large amounts of money into the market, so the customers must be manufacturers or large enterprises behind them. Small and medium-sized enterprises are only "front desk operators", serving customers of manufacturers or large enterprises behind them, rather than really having them.